Pialla Inc. Appoints Ms. Akie Shimada as Outside Director to Strengthen Management Foundation with Branding x Marketing Expertise

Pialla Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takao Asuka; hereinafter referred to as "Our Company"), a marketing partner committed to maximizing results with AI and empathy by designing brand and direct strategies seamlessly, announces that at the 22nd Ordinary General Meeting of Shareholders held on March 26, 2026, the proposal for the appointment of five directors was approved, and Ms. Akie Shimada was newly appointed as an Outside Director.

■ Background for Appointment of Outside Director

Our Company is evolving from "technology for sales" to "growth infrastructure" and is expanding its business through marketing DX, which designs brand and direct strategies as one.

In light of this, Our Company considers the advancement of brand strategy, strengthening of decision-making based on customer understanding, and further enhancement of the management system as important themes. By welcoming Ms. Shimada, who has extensive practical experience in branding and marketing and possesses high insight from an independent standpoint, we aim to incorporate diverse perspectives into the board of directors and build a stronger management foundation.

Furthermore, Ms. Shimada's appointment marks the selection of our company's first female outside director, and we expect that the board of directors will gain even more diverse perspectives than before.

Moving forward, we will leverage Ms. Shimada's expertise to advance brand strategies and create value in each business, while simultaneously strengthening the company-wide growth foundation to aim for sustainable improvement in corporate value.

■ Comments from Newly Appointed Outside Director

I am Akie Shimada, and I have been appointed as an Outside Director of Pialla Inc.

I feel that our company is now entering a phase of major transformation and challenge towards PIALA2035 under a new Vision and Mission. While flexibly changing what needs to be changed amidst an ever-accelerating pace of change, I believe that the essence of facing customers and society, and the core values that a company must uphold, will become even more important.

Based on the extensive practical experience I have cultivated in both quality and quantity, I intend to contribute to the sustainable growth of our company with an objective perspective as a third party. As an Outside Director, I will contribute to the advancement of brand strategy and the strengthening of our management system.

■ Profile of Newly Appointed Outside Director

Name: Akie Shimada

Possesses extensive achievements in branding and marketing, with strengths in strategic design based on a consumer perspective

and support for business growth.

■ Future Outlook

Our Company will continue to promote marketing DX that combines AI and human sensitivity, and commit to corporate growth through both brand and direct strategies. Through Ms. Shimada's participation...