BH Co., Ltd. Standardizes 'Sanitary Product Stockpiling' in Beauty Salons via Unicharm's 'Doko-demo Sofy'
BH Co., Ltd. has partnered with Unicharm and NPO Red Box Japan to launch 'Office Sofy' for beauty salons and clinics. By making sanitary products easily available through existing B2B EC channels, the project aims to improve the working environment for beauty professionals and support social contribution through donations to schools.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:32 (2h 0m after Collected)
BH Co., Ltd. (CEO: Takayuki Tokoroda) will start providing 'Office Sofy' to beauty salons and clinics as part of the 'Doko-demo Sofy' project, in collaboration with Unicharm Corporation (CEO: Takahisa Takahara) and NPO Red Box Japan (Representative Director: Kanna Oguma). Starting in late April 2026, 'Office Sofy' will be available through the 'bh' EC site and general catalog operated by BH, allowing salons to order it alongside other daily consumables.
### Supporting Stability and Ease of Work in Beauty Settings
In the beauty industry, professionals such as aestheticians and nail technicians often find it difficult to leave their positions during long procedures. This can lead to anxiety and decreased concentration if they cannot access sanitary products when needed. Furthermore, as labor shortages persist, reducing the physical and mental burden on staff and creating a comfortable working environment have become critical management issues. Previously, installing 'Office Sofy'—part of the 'Doko-demo Sofy' project that ensures access to napkins when needed—required individual inquiries. There was a strong demand for a system where it could be easily introduced within daily purchasing routines. In response, BH has established a system to offer 'Office Sofy' through its EC site and catalog, making it as accessible as other beauty supplies.
### Delivering Peace of Mind via Standard Ordering
Through BH's EC platform, which carries approximately 20,000 items, and its general catalog with a circulation of 60,000, salons and clinics can now integrate 'Office Sofy' into their standard supply chain.
### Overview of the Initiative
1. **Lowering the Barrier to Entry**: Salon owners can easily introduce 'Office Sofy' using the ordering systems they use for towels and paper shorts.
2. **Promoting Industry Standardization**: BH, with its strength in non-woven product supply, will propose sanitary products as 'standard salon supplies' to create a new industry norm.
3. **Cycle of Social Contribution**: BH will donate to NPO Red Box Japan based on the sales volume of 'Office Sofy.' These funds will support 'School Sofy,' which installs sanitary products in schools.
4. **Stable Supply and Support**: BH offers shipping on weekends and holidays, ensuring rapid response to stockouts and supporting stable salon operations.
### Message from Takayuki Tokoroda, CEO of BH Co., Ltd.
'Our company has supported salon work by creating value from a single sheet of non-woven fabric. Carrying Office Sofy is more than just adding a product; it is a solution that supports an environment where owners and staff can focus on their work with peace of mind. Through our EC, logistics, and support infrastructure, we will contribute to improving the working environment in the beauty industry by proposing sanitary products as standard equipment.'
### Future Outlook
Using its beauty EC platform, BH plans to update sanitary products from 'special preparations' to 'standard salon supplies,' similar to towels. By expanding this nationwide, BH aims to improve well-being across the industry and connect the circle of support to the next generation.
### About 'Doko-demo Sofy'
'Doko-demo Sofy' provides free sanitary napkin dispensers through two programs: 'School Sofy' for schools and 'Office Sofy' for corporations, ensuring hygienic access to napkins whenever needed.
### Supporting Stability and Ease of Work in Beauty Settings
In the beauty industry, professionals such as aestheticians and nail technicians often find it difficult to leave their positions during long procedures. This can lead to anxiety and decreased concentration if they cannot access sanitary products when needed. Furthermore, as labor shortages persist, reducing the physical and mental burden on staff and creating a comfortable working environment have become critical management issues. Previously, installing 'Office Sofy'—part of the 'Doko-demo Sofy' project that ensures access to napkins when needed—required individual inquiries. There was a strong demand for a system where it could be easily introduced within daily purchasing routines. In response, BH has established a system to offer 'Office Sofy' through its EC site and catalog, making it as accessible as other beauty supplies.
### Delivering Peace of Mind via Standard Ordering
Through BH's EC platform, which carries approximately 20,000 items, and its general catalog with a circulation of 60,000, salons and clinics can now integrate 'Office Sofy' into their standard supply chain.
### Overview of the Initiative
1. **Lowering the Barrier to Entry**: Salon owners can easily introduce 'Office Sofy' using the ordering systems they use for towels and paper shorts.
2. **Promoting Industry Standardization**: BH, with its strength in non-woven product supply, will propose sanitary products as 'standard salon supplies' to create a new industry norm.
3. **Cycle of Social Contribution**: BH will donate to NPO Red Box Japan based on the sales volume of 'Office Sofy.' These funds will support 'School Sofy,' which installs sanitary products in schools.
4. **Stable Supply and Support**: BH offers shipping on weekends and holidays, ensuring rapid response to stockouts and supporting stable salon operations.
### Message from Takayuki Tokoroda, CEO of BH Co., Ltd.
'Our company has supported salon work by creating value from a single sheet of non-woven fabric. Carrying Office Sofy is more than just adding a product; it is a solution that supports an environment where owners and staff can focus on their work with peace of mind. Through our EC, logistics, and support infrastructure, we will contribute to improving the working environment in the beauty industry by proposing sanitary products as standard equipment.'
### Future Outlook
Using its beauty EC platform, BH plans to update sanitary products from 'special preparations' to 'standard salon supplies,' similar to towels. By expanding this nationwide, BH aims to improve well-being across the industry and connect the circle of support to the next generation.
### About 'Doko-demo Sofy'
'Doko-demo Sofy' provides free sanitary napkin dispensers through two programs: 'School Sofy' for schools and 'Office Sofy' for corporations, ensuring hygienic access to napkins whenever needed.