Bwell Co., Ltd. Signs Business Partnership Agreement with MyRealTrip, Korea's Largest Travel Platform
Bwell Co., Ltd. has partnered with 'MyRealTrip,' one of Korea's largest travel OTAs. In collaboration with its Korean marketing support service 'InFluK,' the company aims to create new promotional opportunities for Korean tourists visiting Japan.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 18:00
- 🔍 Collected: April 8, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 21:23 (300h 21m after Collected)
Bwell Co., Ltd. (Headquarters: Nishi-ku, Osaka; CEO: Yuhei Ogama; hereinafter 'Bwell') is pleased to announce that it has signed a business partnership agreement with Myrealtrip Inc. (Headquarters: Seoul, Korea; hereinafter 'MyRealTrip'), which operates 'MyRealTrip,' a leading travel OTA platform in Korea, through its Korean marketing support service 'InFluK.'
Through this partnership, we aim to create new promotional opportunities targeting the pre-visit, during-visit, and post-visit phases by combining InFluK's planning and communication capabilities for the Korean market with MyRealTrip's extensive travel user base, one of the largest in Korea.
## ■ Background and Purpose of the Partnership
The number of South Korean tourists visiting Japan in 2025 is projected to exceed 9 million annually, accounting for the largest share of foreign visitors to Japan. In this market environment, the need for effective promotion targeting Korean tourists is increasing year by year from both companies and local governments.
However, marketing to the Korean market requires an understanding of local consumer trends, social media trends, and information-gathering behavior during travel planning, and many Japanese companies face challenges in designing their strategies.
Against this backdrop, we have concluded this partnership to realize more effective promotion support by integrating Bwell's accumulated expertise in Korea-specific marketing with MyRealTrip's strong user engagement and platform foundation in the travel domain.
## ■ About Both Companies
### **Bwell**
As a Japan-Korea employment support service, Bwell provides 'KOREC,' a human resource platform that connects Korean talent with high Japanese language proficiency to Japanese companies.
Furthermore, through its marketing solution 'InFluK,' a specialized team well-versed in Korean consumer trends and social media trends provides integrated support, from product branding and awareness-building to market research and inbound measures for Korean tourists visiting Japan.
InFluK: https://influk.bwell.jp/
### **About MyRealTrip**
As a leading travel OTA platform in Korea, MyRealTrip...
Through this partnership, we aim to create new promotional opportunities targeting the pre-visit, during-visit, and post-visit phases by combining InFluK's planning and communication capabilities for the Korean market with MyRealTrip's extensive travel user base, one of the largest in Korea.
## ■ Background and Purpose of the Partnership
The number of South Korean tourists visiting Japan in 2025 is projected to exceed 9 million annually, accounting for the largest share of foreign visitors to Japan. In this market environment, the need for effective promotion targeting Korean tourists is increasing year by year from both companies and local governments.
However, marketing to the Korean market requires an understanding of local consumer trends, social media trends, and information-gathering behavior during travel planning, and many Japanese companies face challenges in designing their strategies.
Against this backdrop, we have concluded this partnership to realize more effective promotion support by integrating Bwell's accumulated expertise in Korea-specific marketing with MyRealTrip's strong user engagement and platform foundation in the travel domain.
## ■ About Both Companies
### **Bwell**
As a Japan-Korea employment support service, Bwell provides 'KOREC,' a human resource platform that connects Korean talent with high Japanese language proficiency to Japanese companies.
Furthermore, through its marketing solution 'InFluK,' a specialized team well-versed in Korean consumer trends and social media trends provides integrated support, from product branding and awareness-building to market research and inbound measures for Korean tourists visiting Japan.
InFluK: https://influk.bwell.jp/
### **About MyRealTrip**
As a leading travel OTA platform in Korea, MyRealTrip...