A New Proposal to 'Control' Denim Texture and Fading. BIG JOHN Launches Product Starching Service 'RE:STARCH'
Japanese denim brand BIG JOHN has launched a new after-sales service called 'RE:STARCH' that allows users to 'control' the texture and fading of denim. This service recreates the stiffness and luster of raw denim, enabling customers to design their ideal fading process.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 02:50 (16h 19m after Collected)
After-processing starching service
Japanese domestic jeans brand "BIG JOHN" is launching a new after-sales service called "Starching Service (RE:STARCH)".
This service involves craftsmen hand-starching jeans and denim jackets received at stores, recreating the stiffness, body, and luster of raw denim.
■ Background
Left: Processed on worn-in items / Right: Processed on new items after one-wash)
One of the joys of wearing jeans is "fading".
However, when raw denim is worn as is, it shrinks significantly after the first wash, causing the carefully formed whiskers and creases to shift, which was a challenge.
BIG JOHN developed this service from the perspective of "can we start wearing jeans with stabilized shrinkage?" to address this issue.
■ Service Overview
Starched jeans
By intentionally starching one-washed jeans, while stabilizing shrinkage, it brings out the stiffness, body, and deep luster of raw denim. This makes it possible to "design" the ideal fading from the start.
* It can also be applied to worn-in jeans, allowing them to be rebuilt while resetting their appearance.
■ Features
- Whiskers and creases appear easily, leaving beautiful aging changes
- Moderate stiffness prevents the silhouette from collapsing easily
- A lustrous surface is created, and worn-in jeans regain a rigid-like stiffness
■ Price
Jeans (RE:STARCH only): ¥3,850 (tax included)
Denim Jacket (RE:STARCH only): ¥4,950 (tax included)
Jeans (One-wash + RE:STARCH): ¥5,500 (tax included)
Denim Jacket (One-wash + RE:STARCH): ¥6,600 (tax included)
* When raw denim is one-washed and then subjected to the starching process (RE:STARCH)
■ About the process
The image of the process can be confirmed on YouTube.
Precautions
- Starch will wash out with laundry.
- Due to the nature of the process, the color of leather patches may change.
- Only accepted at stores, limited to BIG JOHN brand jeans.
- Please pre-wash any jeans brought in.
- Processing may not be possible depending on the condition of damage.
■ Rollout
The service will start on April 25, 2026, limited to 4 BIG JOHN direct stores.
Jeans are now something to "nurture" + "design".
BIG JOHN proposes a new option for enjoying jeans.
Japanese domestic jeans brand "BIG JOHN" is launching a new after-sales service called "Starching Service (RE:STARCH)".
This service involves craftsmen hand-starching jeans and denim jackets received at stores, recreating the stiffness, body, and luster of raw denim.
■ Background
Left: Processed on worn-in items / Right: Processed on new items after one-wash)
One of the joys of wearing jeans is "fading".
However, when raw denim is worn as is, it shrinks significantly after the first wash, causing the carefully formed whiskers and creases to shift, which was a challenge.
BIG JOHN developed this service from the perspective of "can we start wearing jeans with stabilized shrinkage?" to address this issue.
■ Service Overview
Starched jeans
By intentionally starching one-washed jeans, while stabilizing shrinkage, it brings out the stiffness, body, and deep luster of raw denim. This makes it possible to "design" the ideal fading from the start.
* It can also be applied to worn-in jeans, allowing them to be rebuilt while resetting their appearance.
■ Features
- Whiskers and creases appear easily, leaving beautiful aging changes
- Moderate stiffness prevents the silhouette from collapsing easily
- A lustrous surface is created, and worn-in jeans regain a rigid-like stiffness
■ Price
Jeans (RE:STARCH only): ¥3,850 (tax included)
Denim Jacket (RE:STARCH only): ¥4,950 (tax included)
Jeans (One-wash + RE:STARCH): ¥5,500 (tax included)
Denim Jacket (One-wash + RE:STARCH): ¥6,600 (tax included)
* When raw denim is one-washed and then subjected to the starching process (RE:STARCH)
■ About the process
The image of the process can be confirmed on YouTube.
Precautions
- Starch will wash out with laundry.
- Due to the nature of the process, the color of leather patches may change.
- Only accepted at stores, limited to BIG JOHN brand jeans.
- Please pre-wash any jeans brought in.
- Processing may not be possible depending on the condition of damage.
■ Rollout
The service will start on April 25, 2026, limited to 4 BIG JOHN direct stores.
Jeans are now something to "nurture" + "design".
BIG JOHN proposes a new option for enjoying jeans.