Bic Camera launches two new 'Laptop Stand' models to improve posture and create a comfortable workspace anywhere

Bic Camera Inc. (Headquarters: Toshima-ku, Tokyo; President and Representative Director: Toru Akiho) announced that its original brand 'Bic Idea' will sequentially launch two new 'Laptop Stand' models designed to support posture during laptop use at all Bic Camera, Kojima, and Sofmap stores nationwide.

The 'Stationary Laptop Stand' is scheduled for release in early June, and the 'Portable Laptop Stand' is scheduled for release in early July.

When using a laptop, the screen position tends to be low, and prolonged use often leads to a downward gaze and a hunched posture. We focused on the small daily desires of laptop users: 'I want to work at a height that's easier to see' and 'I want to set up a good work environment even when I'm out.'

By raising the screen position of the laptop, this product brings the user's line of sight closer to a natural height and supports proper posture during work. We offer a stationary model for solid use at a desk and a lightweight model that is easy to carry in a bag, transforming any place where you open your laptop into a more comfortable workspace.

■ Development Background

Laptops are now used not only in offices and homes but also in various places such as conference rooms, business trip destinations, cafes, and co-working spaces. However, it is not always possible to set up a comfortable work environment everywhere.

Especially because the screen and keyboard are integrated in a laptop, the screen position tends to be low, and during long work sessions, the gaze drops, leading to a hunched posture. While creating documents or participating in online meetings, there are times when you feel, 'I want to work at a height that's a little easier to see.'

Therefore, Bic Idea focused on making the place where you open your laptop a more work-friendly environment. We planned products that allow you to adjust your line of sight and posture according to your work location, offering a stationary model for solid use at a desk and a portable model that is easy to use on the go.

■ Product Features

・Compatible with up to 16 inches. Adjusts the line of sight for comfortable use of both laptops and tablets.

Both models are compatible with laptops up to 16 inches and have a load capacity of approximately 3kg.
By placing the laptop on the stand, the screen position rises, naturally raising your line of sight. It supports your posture to prevent hunching, making daily work more comfortable.
It can also be used with tablet devices, making it suitable for various purposes such as reviewing documents, watching videos, and online meetings.

・Good work starts with good posture. 'Stationary Laptop Stand'

The 'Stationary Laptop Stand (BIT-LSS01)' is a model for those who want a solid setup in a fixed location like home or office.
The height can be adjusted steplessly from approximately 40 to 150mm, and the angle can be adjusted from 0 to 90°. You can adjust it to an easy-to-see position according to your physique, desk environment, and work content.
Furthermore, it is equipped with a 360° rotation function, making it convenient when you want to change direction during work or show the screen to someone during a meeting. It weighs approximately 1.3kg and is designed for stable use on a desk.

・Quick to carry, quick to set up. 'Portable Laptop Stand'

The 'Portable Laptop Stand (BIT-LSM01)' is a foldable model for those who want to set up a good work environment even when out and about. It is lightweight at approximately 220g, can be stored compactly when not in use, and is designed to be easily carried in a bag.
To use, simply unfold the main body and adjust the height with the angle adjustment parts. The angle can be adjusted in 6 steps, so you can set it to an easy-to-see angle even in places with different desk heights, such as cafes, co-working spaces, or business trip destinations. It comes with a storage pouch for carrying, making it easy to use for mobile workers who are frequently on the move.

・Stability when placed, lightness when carried. Two models to choose based on where you use them.

The stationary model is ideal for long desk work or remote work at home. The portable model is suitable for creating documents or joining online meetings on business trips or while out. Both models help raise your line of sight and improve your posture during laptop work.

■ Product Specifications

Product Name: Stationary Laptop Stand
Price: 2,980 yen (tax included)
Colors: Silver, Gray
Body Size: Approx. W235 x H40 x D255mm (folded)
Approx. W235 x H210 x D255mm (at maximum height)
Body Weight: Approx. 1.3kg (main unit only)
Material: Carbon steel, ABS, Silicone
Load Capacity: 3kg
Compatible Size: Up to 16-inch laptops
Height Adjustment: Stepless (40-150mm)
Angle Adjustment: Stepless (0-90°)
Rotation: 360°
Accessories: L-shaped wrench for height adjustment, Hex key (M6 standard)

Product Name: Portable Laptop Stand
Price: 1,480 yen (tax included)
Colors: Silver, Gray
Body Size: Approx. W44 x H16 x D253mm (folded)
Approx. W180 x H153 x D253mm (at maximum)
Body Weight: Approx. 220g (main unit only)
Material: Aluminum, Silicone
Load Capacity: 3kg
Compatible Size: Up to 16-inch laptops
Angle Adjustment: 6 steps
Accessories: Storage pouch for carrying

■ About 'Bic Idea'

Bic Idea is an original brand that designs encounters with 'desire' based on the philosophy of 'Good, but better.' It is built on the customer understanding and knowledge of specialist sales staff cultivated at the forefront of our sales floors since our founding. In an era where purchasing is becoming a matter of routine, we are promoting product development that balances satisfaction and discovery through an approach that scientifically analyzes material desire.

■ Company Overview

Company Name: Bic Camera Inc.
Head Office Location: 3-23-23 Takada, Toshima-ku, Tokyo
Founded: May 1978
Representative: President and Representative Director Toru Akiho
Business Description: Sales of cameras, visual products, audio products, personal computers, office automation equipment, mobile phones, home appliances, watches, games, eyewear/contact lenses, pharmaceuticals, toys, sporting goods, bedding, alcoholic beverages, etc.