BIJOUPIKO Launches Specialized Website for Kihei Jewelry, Featuring "Japan's Lowest Price x High Quality" Products
BIJOUPIKO, one of Japan's largest jewelry and bridal jewelry select shop groups with over 50 stores nationwide, has launched a specialized website for Kihei jewelry. The site offers high-quality Kihei jewelry at Japan's lowest prices, allowing customers to compare and consider products online before visiting a store.
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- 📰 Published: May 13, 2026 at 19:00
- 🔍 Collected: May 13, 2026 at 10:31
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BIJOUPIKO Co., Ltd. (Itano-gun, Tokushima Prefecture, Representative Director: Takashi Ishibe), part of the BIJOUPIKO Group, which operates over 50 of Japan's largest jewelry and bridal jewelry select shops nationwide, has opened a specialized website for Kihei jewelry.
URL: https://kihei.bijoupiko.com/
**Background of Establishment and Site Features**
In recent years, demand for Kihei jewelry, which is considered a "wearable asset," has been increasing due to soaring precious metal prices.
This website was launched to allow customers to carefully compare and consider Kihei jewelry handled by BIJOUPIKO before visiting a store, ensuring they can confidently choose products in-store.
**Three Features of BIJOUPIKO's Specialized Kihei Jewelry Website**
1. **"Current Price" is Clear**
To alleviate customer concerns about unclear actual prices amidst daily fluctuations in precious metal markets, prices are updated every morning around 11:30 AM. This allows customers to check current prices immediately.
2. **Find "The One" That Suits You**
In addition to classic yellow gold, a wide range of Kihei jewelry materials such as platinum, rose gold, and combinations of gold and platinum are available. Customers can carefully compare and consider options on the site, helping them find the perfect piece from the extensive lineup.
3. **"Verify the Actual Product"**
With the launch of the specialized website, the in-store sales system has also been strengthened.
Previously, guidance for Kihei jewelry was mainly provided at stores that regularly stocked it, but by adding an "in-store pickup" function to the site, customers can now have products sent to their nearest store. Items of interest on the site can be added directly to a pickup list, and up to three items can be requested for pickup at the desired store.
This allows customers to make purchases with confidence after actually seeing the products.
**What is Kihei?**
"Wearable Assets" Combining Asset Value and Beauty
Kihei refers to a type of chain link used in jewelry. It is characterized by a unique design created by twisting chain links 90 degrees and flattening the surface. Its cuts, which enhance the natural beauty of the precious metal, and its simple, uncluttered design have been loved across generations.
Unlike general jewelry, Kihei gains added value from the "precious metal itself," so an increasing number of people choose Kihei as a real asset, similar to gold bars or coins.
▼About Kihei here:
https://kihei.bijoupiko.com/pages/about-kihei
**Achieving Japan's Lowest Price Class x High Quality**
"Scale Merit and Cost Reduction" to achieve Japan's Lowest Price Class
BIJOUPIKO strives to reduce unnecessary costs to offer high-quality Kihei jewelry at Japan's lowest price class.
* While many retailers add a profit margin of 40% to 50% to their selling prices, BIJOUPIKO sets its profit margin at less than 10%.
* By directly dealing with precious metal and processing factories, outsourcing costs are thoroughly reduced.
* Leveraging the scale of over 50 stores nationwide, the distribution network significantly cuts intermediate margins.
By thoroughly suppressing its own profits and unnecessary costs, BIJOUPIKO is able to offer products at prices that satisfy customers.
**Quality Assurance**
Standard Kihei jewelry handled by BIJOUPIKO is stamped with the Japan Mint certification mark, which guarantees the purity of the precious metal.
Furthermore, upon purchase, we will provide our own quality guarantee certificate, allowing you to choose Kihei jewelry with peace of mind.
*The Japan Mint certification mark is stamped only on products that have passed examination by the Japan Mint. Fully custom-made items are not subject to the Japan Mint certification mark.
▼Reasons for High Quality and Low Price here:
https://kihei.bijoupiko.com/pages/reason-for-price
**If you choose Kihei jewelry, choose BIJOUPIKO.**
With the opening of BIJOUPIKO's specialized Kihei jewelry website, customers can now easily compare and consider a wide range of products in advance. Furthermore, interested products can be sent to your nearest store, making Kihei jewelry more accessible and easier to choose than ever before.
Please enjoy BIJOUPIKO's Kihei jewelry at a store near you.
▼Store list here:
https://kihei.bijoupiko.com/blogs/shop/
**About BIJOUPIKO**
From "Okachimachi," Japan's only jewelry wholesale district, we deliver high-quality jewelry and fairly priced diamonds at wholesale prices. We handle highly asset-valued Argyle pink diamonds with one of the largest inventories in Japan, and trade in gold and platinum precious metals.
URL: https://kihei.bijoupiko.com/
**Background of Establishment and Site Features**
In recent years, demand for Kihei jewelry, which is considered a "wearable asset," has been increasing due to soaring precious metal prices.
This website was launched to allow customers to carefully compare and consider Kihei jewelry handled by BIJOUPIKO before visiting a store, ensuring they can confidently choose products in-store.
**Three Features of BIJOUPIKO's Specialized Kihei Jewelry Website**
1. **"Current Price" is Clear**
To alleviate customer concerns about unclear actual prices amidst daily fluctuations in precious metal markets, prices are updated every morning around 11:30 AM. This allows customers to check current prices immediately.
2. **Find "The One" That Suits You**
In addition to classic yellow gold, a wide range of Kihei jewelry materials such as platinum, rose gold, and combinations of gold and platinum are available. Customers can carefully compare and consider options on the site, helping them find the perfect piece from the extensive lineup.
3. **"Verify the Actual Product"**
With the launch of the specialized website, the in-store sales system has also been strengthened.
Previously, guidance for Kihei jewelry was mainly provided at stores that regularly stocked it, but by adding an "in-store pickup" function to the site, customers can now have products sent to their nearest store. Items of interest on the site can be added directly to a pickup list, and up to three items can be requested for pickup at the desired store.
This allows customers to make purchases with confidence after actually seeing the products.
**What is Kihei?**
"Wearable Assets" Combining Asset Value and Beauty
Kihei refers to a type of chain link used in jewelry. It is characterized by a unique design created by twisting chain links 90 degrees and flattening the surface. Its cuts, which enhance the natural beauty of the precious metal, and its simple, uncluttered design have been loved across generations.
Unlike general jewelry, Kihei gains added value from the "precious metal itself," so an increasing number of people choose Kihei as a real asset, similar to gold bars or coins.
▼About Kihei here:
https://kihei.bijoupiko.com/pages/about-kihei
**Achieving Japan's Lowest Price Class x High Quality**
"Scale Merit and Cost Reduction" to achieve Japan's Lowest Price Class
BIJOUPIKO strives to reduce unnecessary costs to offer high-quality Kihei jewelry at Japan's lowest price class.
* While many retailers add a profit margin of 40% to 50% to their selling prices, BIJOUPIKO sets its profit margin at less than 10%.
* By directly dealing with precious metal and processing factories, outsourcing costs are thoroughly reduced.
* Leveraging the scale of over 50 stores nationwide, the distribution network significantly cuts intermediate margins.
By thoroughly suppressing its own profits and unnecessary costs, BIJOUPIKO is able to offer products at prices that satisfy customers.
**Quality Assurance**
Standard Kihei jewelry handled by BIJOUPIKO is stamped with the Japan Mint certification mark, which guarantees the purity of the precious metal.
Furthermore, upon purchase, we will provide our own quality guarantee certificate, allowing you to choose Kihei jewelry with peace of mind.
*The Japan Mint certification mark is stamped only on products that have passed examination by the Japan Mint. Fully custom-made items are not subject to the Japan Mint certification mark.
▼Reasons for High Quality and Low Price here:
https://kihei.bijoupiko.com/pages/reason-for-price
**If you choose Kihei jewelry, choose BIJOUPIKO.**
With the opening of BIJOUPIKO's specialized Kihei jewelry website, customers can now easily compare and consider a wide range of products in advance. Furthermore, interested products can be sent to your nearest store, making Kihei jewelry more accessible and easier to choose than ever before.
Please enjoy BIJOUPIKO's Kihei jewelry at a store near you.
▼Store list here:
https://kihei.bijoupiko.com/blogs/shop/
**About BIJOUPIKO**
From "Okachimachi," Japan's only jewelry wholesale district, we deliver high-quality jewelry and fairly priced diamonds at wholesale prices. We handle highly asset-valued Argyle pink diamonds with one of the largest inventories in Japan, and trade in gold and platinum precious metals.