Okayama dialect "addictive T-shirts" "Kuse T 2026 COLLECTION" launches 7 items including black color and Okayama Kimura-ya collaboration

VIS-A-VIS Inc., whose mission is to "create the pulse of the region" and which is involved in advertising, publishing, human resources, MICE, retail, and lodging businesses, will release new products for fiscal year 2026 for "OKAYAMA ACCENT T-SHIRT" (common name: Kuse T), a T-shirt featuring the Okayama dialect. Starting July 1, 2026 (Wed), three types of T-shirts and two types of drawstring pouches will be newly sold. Furthermore, two types of stickers will be newly released from early August. The designs incorporate local dialect that will make Okayama residents smile and pique the interest of those outside the prefecture with "What is this?", and are developed as souvenirs and fashion items unique to Okayama.

"OKAYAMA ACCENT T-SHIRT" Official HP >> https://okayama-accent-tshirt.com/

[New products for 2026 COLLECTION arrive in popular series!]

The new products to be released this time are 3 types of T-shirts, 2 types of drawstring pouches, and 2 types of stickers. In particular, for the T-shirts, the dialect "Bokke umee," which every Okayama resident has heard, has been commercialized as a collaboration design with "Okayama Kimura-ya Co., Ltd.," a long-established bread manufacturer representing Okayama. In addition, for "Fugawari," a black T-shirt, the first in the series, which has been highly requested, will be newly added to the lineup. Furthermore, "Fugawari" will also be available in black and white, with the classic white design also brushed up. The illustration design is a new drawing by Ryo Kaneyasu, a popular illustrator from Okayama Prefecture and a familiar artist for the series.

Illustrator Ryo Kaneyasu Profile

Resides in Kurashiki City, Okayama Prefecture. Works as a freelance illustrator in a wide range of fields including magazines, advertisements, books, and TV commercials. Has handled many talked-about works such as collaborations with popular fashion brands, event merchandise, and CD jackets.

[Item Details]

Oversized T-shirts / Unisex 3 types ¥3,850 each (tax included)

- Sizes: S/M/L - Material: 100% Cotton

Bokke umee [Very delicious.]

"Bokke" means "very" or "extremely," and "Bokke umee" is an Okayama dialect meaning "extremely delicious."

For Okayama residents, Okayama Kimura-ya's banana cream roll is a nostalgic local taste that they sometimes crave. This long-loved soul food has been collaborated with "Kuse T."

This T-shirt is packed with nostalgia, deliciousness, and Okayama-ness.

Fugawari [It's embarrassing!]

"Fugawari," written in kanji as "風が悪い" (kaze ga warui), is an Okayama dialect that expresses a lack of presentability or sloppiness, meaning "unseemly" or "sloppy."

It is often used to describe clothing or behavior, and one might be told "Fugawari naa." Although it is a slightly negative word, it is somehow humorous and endearing. In keeping with this Okayama-like atmosphere, it is now available as the first black T-shirt in the Kuse T series. Of course, a classic white T-shirt is also available. Which one will you choose?

White / Black

Drawstring pouches 2 types ¥990 each (tax included)

Two new patterns, "Oen" and "Korare," have been added.

The fun of choosing has further expanded.

Stickers 2 types ¥290 each (tax included)

Illustrations from the 2026 COLLECTION are now available as stickers!

We also recommend coordinating them with T-shirts.

Scheduled to go on sale from early August.

[Sales Locations and Retailers]

Available at souvenir shops at JR Okayama Station, various retail stores mainly in Okayama Prefecture, and online shops.

*Details of handling stores can be confirmed on the official website.

"OKAYAMA ACCENT T-SHIRT" Official HP >> https://okayama-accent-tshirt.com/

[Company Profile]

VIS-A-VIS Inc. is a comprehensive communication company that develops multifaceted businesses contributing to regional revitalization in collaboration with local companies and governments, based on its foundation in advertising, publishing, and human resources support businesses. In addition to publishing regional magazines, promotions, and support for recruitment branding, the company is actively involved in retail businesses, operation of lodging facilities such as glamping sites, and administrative projects related to tourism and regional vitalization.

Company Name: VIS-A-VIS Inc.

Head Office: Uchiyamashita 1-3-1, Kita-ku, Okayama City, Okayama Prefecture

Representative: Daisuke Yoshida, President and Representative Director

Established: September 1934

URL https://www.vis-a-vis.co.jp/