[Filial Piety Campaign] 'Voice-Activated Disaster Prevention Bulb' for Family Living Apart
Visia Co., Ltd. has launched a 'Filial Piety Campaign' on Makuake for its new voice-activated and USB-chargeable disaster prevention LED bulb series. The product, which features automatic lighting during power outages and requires no setup, has exceeded 10,000 units sold. A 300 JPY discount coupon is available until the project ends.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 15:00
- 🔍 Collected: June 1, 2026 at 00:36 (105h 36m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:08 (23h 31m after Collected)
Visia Co., Ltd. (Headquarters: Taito-ku, Tokyo; CEO: Zhao Shulin) has launched a 'Filial Piety Campaign' on the crowdfunding platform 'Makuake' for its 'Voice-Activated & USB-Chargeable Disaster Prevention LED Bulb' series, currently marketed under its lifestyle appliance brand 'LivAiA'.
During this campaign, a '300 JPY OFF coupon' is available on the Makuake project page for supporters pledging 5,480 JPY or more, valid until the project concludes.
■ Background: Proven 'Peace of Mind via Voice' Attracting Media Attention
Since the release of the offline voice-control model in September 2024, the series has been featured in multiple commercial television programs and various media outlets as a 'next-generation disaster prevention and convenience tool,' receiving a significant response. Cumulative sales have exceeded 10,000 units. Its ease of use—requiring absolutely no network setup and enabling intuitive operation by anyone—has gained strong support, especially from elderly households and those with high disaster awareness. The project achieved its funding goal on the first day and continues to receive significant support.
■ 'Voice-Only' Peace of Mind for Power Outages
Amidst rising risks of power outages due to earthquakes, typhoons, and localized torrential rain, there is growing concern among people about their elderly parents' disaster preparedness, anxiety over falling in the dark, and fear that flashlights might be difficult to locate.
LivAiA's disaster prevention LED bulb is a 'phase-free' design that automatically turns on during a power outage while serving as a regular everyday lamp. The latest model introduces significant updates tailored to modern lifestyles in addition to traditional features.
Preventing 'secondary disasters' with automatic lighting: In the event of a power outage caused by an earthquake or typhoon, panic and falls in the dark are the greatest dangers. This product lights up immediately upon detecting a power outage, ensuring a safe evacuation route and minimizing injury risks, especially for elderly living alone.
Ultimate simplicity—No network or settings required: No Wi-Fi or smartphone app configuration is needed. Upon opening and installing it in a socket, it reacts to voice commands such as 'Turn on the lights' from that moment on. It is ideal as a gift for parents who are not comfortable with machine operations.
Equipped with SOS emergency rescue: In the event of an emergency where one is unable to move inside the room, shouting 'SOS' will cause the bulb to flash rapidly, notifying surroundings and serving as a visual alarm for monitoring.
USB charging for outdoor and emergency use: While used as a regular bulb, it now supports USB Type-C charging. Detach it from the holder to use as a night camping or outdoor light, or as a portable light during emergencies. It adapts to both daily and emergency applications.
■ Supported as 'Disaster Prevention Gear That Never Gets Stored Away'
Common disaster supplies often face the issue of being 'bought and forgotten' or stored in places one cannot recall. However, this product is a 'phase-free appliance' that naturally supports disaster prevention through daily use as regular lighting. Consequently, it has gained support for uses such as: 'I want it installed in my parents' entryway,' 'as a gift for parents living apart,' and 'to send to family members with high disaster awareness.'
■ Key Features
- Equipped with 'voice control' functionality
- Automatic lighting during power outages
- SOS flashing function included
- USB Type-C charging, no battery replacement needed
- Portable as a flashlight or lantern
- Compatible with standard E26 sockets
- Easy installation without construction
- 'Phase-free' design suitable for daily use
■ Campaign Overview
- Name: Filial Piety Campaign
- Content: 300 JPY OFF for pledges of 5,480 JPY or more
- Coupon Code: BOUSAI300
- Period: Until the Makuake project ends (June 14, 2026)
- Target: Eligible reward purchasers
During this campaign, a '300 JPY OFF coupon' is available on the Makuake project page for supporters pledging 5,480 JPY or more, valid until the project concludes.
■ Background: Proven 'Peace of Mind via Voice' Attracting Media Attention
Since the release of the offline voice-control model in September 2024, the series has been featured in multiple commercial television programs and various media outlets as a 'next-generation disaster prevention and convenience tool,' receiving a significant response. Cumulative sales have exceeded 10,000 units. Its ease of use—requiring absolutely no network setup and enabling intuitive operation by anyone—has gained strong support, especially from elderly households and those with high disaster awareness. The project achieved its funding goal on the first day and continues to receive significant support.
■ 'Voice-Only' Peace of Mind for Power Outages
Amidst rising risks of power outages due to earthquakes, typhoons, and localized torrential rain, there is growing concern among people about their elderly parents' disaster preparedness, anxiety over falling in the dark, and fear that flashlights might be difficult to locate.
LivAiA's disaster prevention LED bulb is a 'phase-free' design that automatically turns on during a power outage while serving as a regular everyday lamp. The latest model introduces significant updates tailored to modern lifestyles in addition to traditional features.
Preventing 'secondary disasters' with automatic lighting: In the event of a power outage caused by an earthquake or typhoon, panic and falls in the dark are the greatest dangers. This product lights up immediately upon detecting a power outage, ensuring a safe evacuation route and minimizing injury risks, especially for elderly living alone.
Ultimate simplicity—No network or settings required: No Wi-Fi or smartphone app configuration is needed. Upon opening and installing it in a socket, it reacts to voice commands such as 'Turn on the lights' from that moment on. It is ideal as a gift for parents who are not comfortable with machine operations.
Equipped with SOS emergency rescue: In the event of an emergency where one is unable to move inside the room, shouting 'SOS' will cause the bulb to flash rapidly, notifying surroundings and serving as a visual alarm for monitoring.
USB charging for outdoor and emergency use: While used as a regular bulb, it now supports USB Type-C charging. Detach it from the holder to use as a night camping or outdoor light, or as a portable light during emergencies. It adapts to both daily and emergency applications.
■ Supported as 'Disaster Prevention Gear That Never Gets Stored Away'
Common disaster supplies often face the issue of being 'bought and forgotten' or stored in places one cannot recall. However, this product is a 'phase-free appliance' that naturally supports disaster prevention through daily use as regular lighting. Consequently, it has gained support for uses such as: 'I want it installed in my parents' entryway,' 'as a gift for parents living apart,' and 'to send to family members with high disaster awareness.'
■ Key Features
- Equipped with 'voice control' functionality
- Automatic lighting during power outages
- SOS flashing function included
- USB Type-C charging, no battery replacement needed
- Portable as a flashlight or lantern
- Compatible with standard E26 sockets
- Easy installation without construction
- 'Phase-free' design suitable for daily use
■ Campaign Overview
- Name: Filial Piety Campaign
- Content: 300 JPY OFF for pledges of 5,480 JPY or more
- Coupon Code: BOUSAI300
- Period: Until the Makuake project ends (June 14, 2026)
- Target: Eligible reward purchasers
FAQ
LivAiAの防災LED電球にはどのような特徴がありますか？
音声操作、停電時の自動点灯、SOS点滅機能、USB Type-C充電対応などの機能を備えており、Wi-Fi環境なしで直感的に操作できるフェーズフリー製品です。
「親孝行キャンペーン」の詳細は？
Makuakeプロジェクトページにて、5,480円以上の応援購入で利用できる「300円OFFクーポン（コード：BOUSAI300）」を、2026年6月14日のプロジェクト終了まで提供しています。
停電時にはどのように機能しますか？
停電を検知すると即座に自動点灯し、照明として機能するほか、懐中電灯やランタンとして持ち運ぶことも可能です。連続で最大9時間の点灯が可能です。
設置には工事が必要ですか？
工事は不要です。一般的なE26ソケットに取り付けるだけで利用可能です。
防災電球シリーズのこれまでの実績は？
2024年9月の発売以来、メディアで取り上げられ、シリーズ累計販売数は1万個を突破しています。