Rain Goods Brand 'because' Enters Korean Market with First Pop-Up Store at Shinsegae
Key facts
- Rain Goods Brand 'because' Enters Korean Market with First Pop-Up Store at Shinsegae
- Because Co., Ltd. is launching its rain goods brands 'because' and 'U-DAY' in South Korea through SEEDS MARKET KOREA. A pop-up store will open at Shinsegae Department Store from June 5 to July 2, 2026.
- Source: PR Times
- Date: June 5, 2026
Direct answer
Because Co., Ltd. is launching its rain goods brands 'because' and 'U-DAY' in South Korea through SEEDS MARKET KOREA. A pop-up store will open at Shinsegae Department Store from June 5 to July 2, 2026.
- Citation
- Rain Goods Brand 'because' Enters Korean Market with First Pop-Up Store at Shinsegae (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
Because Co., Ltd. is launching its rain goods brands 'because' and 'U-DAY' in South Korea through SEEDS MARKET KOREA. A pop-up store will open at Shinsegae Department Store from June 5 to July 2, 2026.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 22:01
- 🔍 Collected: June 5, 2026 at 13:20
- 🤖 AI Analyzed: June 6, 2026 at 17:31 (28h 10m after Collected)
Because Co., Ltd. is expanding its women's rain goods brand 'because' and sustainable unisex brand 'U-DAY' into the South Korean market starting June 5, 2026. This expansion is driven by SEEDS MARKET KOREA, under the StylingLife Holdings group, managing local marketing and deployment. Official online stores and Instagram accounts have been launched. To celebrate, a first-ever pop-up store will be held at Shinsegae Department Store Main Branch from June 5 to July 2, 2026. The event features a guaranteed-win lucky draw for all buyers, offering prizes like umbrellas and tote bags. Purchase benefits include free gift wrapping, a tote bag for purchases over 60,000 KRW, and an umbrella case for purchases over 80,000 KRW.
FAQ
Where is the 'because' POP-UP STORE held?
It is held on the 4th floor of D'estate at Shinsegae Department Store Main Store.
When is the POP-UP STORE open?
It is open from June 5, 2026, to July 2, 2026.
What are the purchase benefits?
Customers get a free tote bag for purchases over 60,000 KRW, and an umbrella case for over 80,000 KRW.
Who is the partner for the Korean expansion?
SEEDS MARKET KOREA is driving the marketing and expansion.
What brands are being introduced?
The ladies' rain goods brand 'because' and the sustainable/unisex brand 'U-DAY'.