【U-DAY】Born from a Mother's 'Want'! Making Rainy Day Cycling Safer & More Comfortable. New 'Cycle Rain Coat' Launched, Responding to Traffic Rule Revisions for Worry-Free Riding.
Because Co., Ltd.'s rain goods brand 'U-DAY' has launched a new 'Cycle Rain Coat' designed to make cycling in the rain safer and more comfortable. This product responds to recent traffic rule revisions and was developed based on the experiences of a parent, ensuring both hands on the handlebars and clear visibility.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 22:00
- 🔍 Collected: April 23, 2026 at 13:31
- 🤖 AI Analyzed: April 23, 2026 at 23:21 (9h 49m after Collected)
Because Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Kazunori Watanabe), which operates the rain goods brand 'U-DAY', has launched a 'Cycle Rain Coat' specialized for bicycle use.
This product was planned based on the actual experiences of a development team member who is currently raising children, and it is designed with daily usability and practicality in mind.
[Official Online Store]
[Rakuten Store]
[U-DAY Instagram]
From April 1, 2026, the traffic violation notification system will also apply to bicycles, making 'cycling while holding an umbrella' subject to a fine (5,000 yen) for individuals aged 16 and over.
This has further increased the importance of safety measures during rainy weather.
Traditionally, umbrella-holding bicycle riding was common for commuting and school in the rain, but poor visibility and the risk of accidents due to one-handed operation have been issues.
Against this background, U-DAY developed the 'Cycle Rain Coat', which achieves both safety and comfort.
It is designed to allow stable two-handed steering while ensuring visibility in rainy weather, enabling worry-free riding.
This product is designed to allow ease of movement when using a bicycle,
comfortably supporting daily commutes, school drop-offs for children at nurseries and kindergartens, and other daily movements.
It meets the needs of a wide range of users as rainwear that can be used without stress on rainy days.
U-DAY 'Cycle Rain Coat' - 8 convenient features
8 carefully selected points are explained clearly with images.
Unisex - Available in two colors: Dark Gray and Greige
Stylish unisex design.
Dark Gray Greige
The storage bag has a double handle specification. Wet raincoats can be stored as they are.
Cycle Rain Coat
Price: ¥7,920 (¥7,200 + tax)
Material: 100% Polyester
Size: Free size (Sleeve length) 88cm (Front length) 105cm (Back length) 115cm
Wight: 525g
Water Proof 15,000mm: Uses waterproof fabric with TPU lamination. Can withstand heavy rain.
Breathable 10,000g/㎡ 24H: Prevents rain from entering and releases internal water vapor to prevent stuffiness.
Until April 28! Limited-time 15% OFF
Also introducing a rich lineup of raincoats.
From poncho types to stylish designs that can also be used as coats, you can choose according to the scene.
Currently offering 15% OFF.
Also for Mother's Day gifts!
Please check it out on the official website and Rakuten Ichiba.
[Official Online Store]
[Rakuten Store]
Because Co., Ltd. is a Tokyo-based rain goods brand.
Established in 1994, Because Co., Ltd. launched its own brand 'because'.
The brand concept is 'Enjoy everyday, whatever the weather.'
They propose weather goods such as umbrellas, parasols, and raincoats that add color to a wonderful daily life, whether rainy or sunny.
In addition to 'because', they also operate the sustainable rain goods brand 'U-DAY'.
Official HP: https://www.because-jp.com/
Because Co., Ltd.
Location: 3-12-12 Soshigaya, Setagaya-ku, Tokyo
TEL: 03-5490-7186
Established: March 1994
Representative: Kazunori Watanabe
Business: Planning, manufacturing, wholesale, and retail of rain goods.
Keywords:
This product was planned based on the actual experiences of a development team member who is currently raising children, and it is designed with daily usability and practicality in mind.
[Official Online Store]
[Rakuten Store]
[U-DAY Instagram]
From April 1, 2026, the traffic violation notification system will also apply to bicycles, making 'cycling while holding an umbrella' subject to a fine (5,000 yen) for individuals aged 16 and over.
This has further increased the importance of safety measures during rainy weather.
Traditionally, umbrella-holding bicycle riding was common for commuting and school in the rain, but poor visibility and the risk of accidents due to one-handed operation have been issues.
Against this background, U-DAY developed the 'Cycle Rain Coat', which achieves both safety and comfort.
It is designed to allow stable two-handed steering while ensuring visibility in rainy weather, enabling worry-free riding.
This product is designed to allow ease of movement when using a bicycle,
comfortably supporting daily commutes, school drop-offs for children at nurseries and kindergartens, and other daily movements.
It meets the needs of a wide range of users as rainwear that can be used without stress on rainy days.
U-DAY 'Cycle Rain Coat' - 8 convenient features
8 carefully selected points are explained clearly with images.
Unisex - Available in two colors: Dark Gray and Greige
Stylish unisex design.
Dark Gray Greige
The storage bag has a double handle specification. Wet raincoats can be stored as they are.
Cycle Rain Coat
Price: ¥7,920 (¥7,200 + tax)
Material: 100% Polyester
Size: Free size (Sleeve length) 88cm (Front length) 105cm (Back length) 115cm
Wight: 525g
Water Proof 15,000mm: Uses waterproof fabric with TPU lamination. Can withstand heavy rain.
Breathable 10,000g/㎡ 24H: Prevents rain from entering and releases internal water vapor to prevent stuffiness.
Until April 28! Limited-time 15% OFF
Also introducing a rich lineup of raincoats.
From poncho types to stylish designs that can also be used as coats, you can choose according to the scene.
Currently offering 15% OFF.
Also for Mother's Day gifts!
Please check it out on the official website and Rakuten Ichiba.
[Official Online Store]
[Rakuten Store]
Because Co., Ltd. is a Tokyo-based rain goods brand.
Established in 1994, Because Co., Ltd. launched its own brand 'because'.
The brand concept is 'Enjoy everyday, whatever the weather.'
They propose weather goods such as umbrellas, parasols, and raincoats that add color to a wonderful daily life, whether rainy or sunny.
In addition to 'because', they also operate the sustainable rain goods brand 'U-DAY'.
Official HP: https://www.because-jp.com/
Because Co., Ltd.
Location: 3-12-12 Soshigaya, Setagaya-ku, Tokyo
TEL: 03-5490-7186
Established: March 1994
Representative: Kazunori Watanabe
Business: Planning, manufacturing, wholesale, and retail of rain goods.
Keywords: