Popular Game "Obey Me!" Long-Awaited "Bunny Boy" Gets First Figurine Adaptation! Simultaneous Japan-US Fully Made-to-Order Release Decided

Hiromori Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Akihiko Kondo; hereinafter Hiromori), in collaboration with NTT Solmare Corporation (Headquarters: Chuo-ku, Osaka; Representative Director and President: Toshiaki Asahi; hereinafter NTT Solmare), will begin the second phase of its merchandise business utilizing content from the popular mobile game "Obey Me!". This time, the "Obey Me! Bunny Boy Collection Figure," which is the first three-dimensional adaptation of the hugely popular "Bunny Boy" illustration among fans, will be released simultaneously in Japan and the United States starting May 1, 2026 (Friday). Visit the website here ▶ https://obeyme.fanmachi.jp/ja/figure Overview of Development Period: May 1, 2026 (Friday) to June 1, 2026 (Monday) 23:59 *Japan time Product Name: Obey Me! Bunny Boy Collection Figure Sales Price: 9,900 yen (tax included, shipping included) for the Japanese market USD 98.00 (including export shipping) for the American market Sales Method: The project will be realized if the number of orders reaches 3,000 units. The upper limit of sales quantity is unlimited. Visit the website here ▶ https://obeyme.fanmachi.jp/ja/figure This project will be developed using "FANMACHI," an inventory-less premium merchandise sales service provided by Hiromori. This service operates on a mechanism where products are only materialized if a certain number of orders are reached, thereby eliminating inventory risk and enabling the production of uncompromising, high-quality original merchandise. It also features cross-border sales functionality, allowing products to be delivered directly to enthusiastic fans overseas. Features of "Obey Me! Bunny Boy Collection Figure" From the 7 handsome demon brothers appearing in the game, Lucifer, Mammon, and Leviathan have been commercialized with elaborate original designs. First 3D adaptation: This is the first figure to faithfully reproduce the long-awaited Bunny Boy outfit in detail. Desk-friendly size: Approximately 110mm in height. It's a perfect size that blends into any everyday scene. Carefully designed packaging: The charm of the characters is condensed into the packaging with an original newly drawn illustration. ■ Lucifer ■ Mammon ■ Leviathan [Product Specifications] ■ Size: Approx. W68-80 × D62-70 × H110mm ■ Material: PVC (Polyvinyl Chloride) ■ Country of Origin: China About "Obey Me!" "Obey Me!" is a smartphone app game distributed by NTT Solmare since 2019. As an "Ikemen Akuma Chokyo Game" (Handsome Demon Training Game), players can enjoy charming romance drama stories with the 7 handsome demon brothers, and it has surpassed a total of 11 million downloads worldwide. Additionally, "Obey Me! Nightbringer" from the same series is also currently available. About "FANMACHI" FANMACHI is an "inventory-less premium merchandise sales service" provided by Hiromori that consistently supports everything from merchandise planning and development to manufacturing, cross-border EC, and delivery. It creates opportunities to realize fans' desires ("Want it!") while eliminating inventory risk for IP holders. Visit the FANMACHI website here ▶ https://www.hiromori.co.jp/fanmachi/ ■ About Hiromori Co., Ltd. Hiromori Co., Ltd. is a professional group for promotion & merchandising, operating under the slogan "Creation for Excitement." With over 75 years of history, it supports client companies by leveraging its domestic and international networks. Company Name: Hiromori Co., Ltd. Representative: Akihiko Kondo, Representative Director and President Head Office Location: SOUTH PORT Shinagawa 6F, 2-12-32 Konan, Minato-ku, Tokyo Established: June 4, 1948 Overseas Bases: Hong Kong, Guangzhou, Shanghai, Malaysia Business Description: Planning of sales promotion, provision of tools URL: https://www.hiromori.co.jp/ ■ About NTT Solmare Corporation NTT Solmare aims to "contribute to the creation of a rich society by providing customers with fresh surprises and many inspirations." It operates "Comic C'moA," one of Japan's largest comprehensive e-book stores, produces comics under its original brand "C'moA Comics," operates "MangaPlaza," one of the largest e-manga distribution stores in the US, and develops popular mobile games such as the "Obey Me! Series." Headquarters: Sumitomo Building No. 2, 4-7-28 Kitahama, Chuo-ku, Osaka, Osaka Prefecture Established: April 2002