Pre-Grand Opening Sneak Peek! "TOVILLA STAY Niigata Honcho" to Host Experiential Launch Event

Hirose Hotels & Resorts Co., Ltd. (Location: Niigata City, Niigata Prefecture) will hold a community-oriented launch event on Monday, May 18, 2026, for "TOVILLA STAY Niigata Honcho," an accommodation facility scheduled for its grand opening on Saturday, May 30, 2026. This event is not merely an open house for an accommodation facility, but an experiential event designed to allow visitors to experience the new value of "staying in the town." On the day of the event, in addition to a free tour of the facility, there will be talk sessions by designers and local players, and interaction content. In a town where the history and culture of the Furumachi area overlap, "staying" becomes a point of contact with the community—this new accommodation experience will be conveyed in a multi-dimensional way. ■ About "TOVILLA STAY Niigata Honcho" "TOVILLA STAY Niigata Honcho" is an accommodation facility that reinterprets the "hatago" (traditional inn) culture, which once existed in large numbers in the port town and Furumachi area, in a modern way, proposing the experience of "staying in Furumachi." Located adjacent to the Honcho-dori Arcade and Ninjo Yokocho, it features four two-story wooden villa-style guest rooms. While being amidst the bustle of the town, it realizes a living space where tranquility and sophistication coexist. All rooms are two-story and equipped with a kitchen, offering long-stay accommodation. Some suites also feature private saunas. It provides a high-quality lodging experience where guests can blend into the daily life of the town. ▼Reservations for stays from Saturday, May 30, are now being accepted. ◇Official Website: https://niigata-honcho.tovilla-stay.jp ◇Instagram: https://www.instagram.com/tovillastay_niigatahoncho/ ■ Background of the Event In recent years, a travel style has spread where people find value not just in "visiting" tourist destinations, but in "staying" in the region itself. This project aims to create the value of "spending time in the town" rather than "consuming it as a tourist destination," by placing accommodation functions in the Furumachi area, where history, culture, and human activities are accumulated. This launch event provides an opportunity to feel "the reason to stay in Furumachi" from the perspectives of architecture, community, and accommodation. ■ Event Overview Date and Time: Monday, May 18, 2026, 10:00 AM – 4:00 PM Venue: TOVILLA STAY Niigata Honcho (6-1117-1 Honcho-dori, Chuo-ku, Niigata City, Niigata Prefecture) Content: Free tour of the facility, talk sessions, interaction time to experience the stay (light refreshments provided) Time: 11:00 AM – 11:40 AM Theme: "The Choice to Stay in the Town" Speakers: Jun Kondo (Suikaka), Yuki Osawa (On Design) Guest: Rikako Kanazawa (Hyakunen Nagaya SAN, Kamifurumachi) Facilitator: Kodai Kobayashi (Niigata Yamorisha Co., Ltd.) Kodai Kobayashi Representative, Niigata Yamorisha Co., Ltd. Jun Kondo First-Class Architect, Suikaka Yuki Osawa On Design Rikako Kanazawa Vice Director, Hyakunen Nagaya SAN ▼Reservations for stays from Saturday, May 30, are now being accepted. ◇Official Website: https://niigata-honcho.tovilla-stay.jp ◇Instagram: https://www.instagram.com/tovillastay_niigatahoncho/ ■ Company Profile Company Name: Hirose Hotels & Resorts Co., Ltd. Representative: Yuichi Hirose, Representative Director Location: 823 Zenkyu, Nishi-ku, Niigata City, Niigata Prefecture Business Activities: Development and operation management of accommodation facilities