(UN)KNOWN HIROKO KOSHINO: New Theory / True Theory of Hiroko Koshino

Starting pret-a-porter women's apparel in 1982 under the label HIROKO KOSHINO, it has evolved into a leading presence in the Japanese designer brand industry. The luxury designs, precise shapes, and couture-polished techniques by Hiroko Koshino create a world of sophisticated 'Iki' (chic). It has captured the hearts of many female fans who possess 'their own style.' In addition to women's apparel, the brand is engaged in a wide range of licensing businesses across various brand lines.