Hit Begins Self-Operation of 'Ikebukuro Station Hit Screen' Outdoor Advertising

Hit Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Hideki Fukai; hereinafter "Hit"), a company specializing in outdoor advertising, has acquired an existing digital signage system installed on the B1 level of Ikebukuro Station and will begin operating it as the 'Ikebukuro Station Hit Screen' starting September 1, 2026.

In addition to the large outdoor digital signage 'Ikebukuro Hit Vision' that Hit currently operates in the Ikebukuro area, this new initiative creates additional advertising touchpoints with consumers within the station premises.

This media platform marks Hit's first foray into transit advertising (station-based media) since the company's founding.

'Ikebukuro Station Hit Screen' ※Concept Image

Features of the Ikebukuro Station Hit Screen

The 'Ikebukuro Station Hit Screen' is a digital signage platform for transit advertising located on the B1 level of Ikebukuro Station—one of Japan's major terminal stations, served by four railway operators and eight lines. Positioned at the central transfer corridor where the station's main ticket gates are concentrated, the signage boasts high visibility. It enables advertising reach to a broad audience, including commuters and students, as well as visitors coming to Ikebukuro for shopping and entertainment.

The platform consists of a set of media: eight-sided pillar-mounted digital displays on the central passageway and a wall-mounted screen along Orange Road. Deployed across multiple surfaces along passenger flow routes, it enables continuous ad exposure. Furthermore, it supports audio playback—a rare feature in transit advertising—ensuring ads leave a lasting impression even in the visually crowded station environment. The platform also supports exclusive single-advertiser campaigns, allowing brands to intensively communicate their identity and campaign themes throughout the station.

Supporting Advertising Campaigns in the Ikebukuro Area

In the Ikebukuro area, combining the street-level 'Ikebukuro Hit Vision' with the in-station 'Ikebukuro Station Hit Screen' enables multiple advertising touchpoints aligned with consumer behavior—such as during in-station movement, transitioning from station to street, and during street-level停留 and roaming.

This expanded reach allows Hit to plan and propose multifaceted promotional campaigns within the Ikebukuro district.

'Ikebukuro Hit Vision' located in the east exit area of Ikebukuro Station

Ikebukuro Station Hit Screen (Overview)

Name

Ikebukuro Station Hit Screen

Area

Ikebukuro

Specifications

Pillar Signage: LCD (approx. 0.429mm pitch)

Wall-Mounted Vision: 1.56mm pitch

Size

Pillar Signage: (H) 1,680mm × (W) 960mm × 8 panels

Wall-Mounted Vision: (H) 3,000mm × (W) 1,690mm

9-panel set, total 17.97㎡

Broadcast Hours

5:00–24:00 (19 hours per day)

Audio

Available

About Hit

Founded in 1991 as an advertising agency specializing in outdoor advertising (billboards).

Operating under the mission statement, 'As a leading outdoor advertising company, we create media that changes the world,' Hit provides a wide range of outdoor advertising solutions, focusing on large-scale DOOH (Digital Out-of-Home) and analog signage.

＜Company Overview＞

Company Name: Hit Co., Ltd.

President & CEO: Hideki Fukai

Headquarters: 10F, Ginza 6-Chome-SQUARE Building, 6-17-1 Ginza, Chuo-ku, Tokyo

Established: February 1991

URL: https://www.hit-ad.co.jp/