AI Detects Sales Opportunities from Marketing Data: Power Interactive Launches 'PowerROI Series'

Power Interactive Co., Ltd. (Headquarters: Chuo-ku, Osaka, Osaka; CEO: Mitsutomo Okamoto; hereinafter "Power Interactive") announces the official launch of the "PowerROI Series," a suite of services designed to streamline marketing data analysis and detect customer signals that lead to sales opportunities and orders.

The PowerROI Series leverages AI to cross-analyze fragmented marketing data, helping businesses identify performance drivers, recommend next actions, and pinpoint customers and companies that sales should prioritize for follow-up.

Alongside the full release of the AI assistant "PowerROI-AI Navi," which was previously in beta, the company is introducing a new service: "PowerROI-Signal," which detects early signs of sales and order potential from customer behavior data.

This enables end-to-end support—not only improving efficiency in marketing analytics and reporting but also strengthening collaboration with sales teams and prioritizing customer outreach.

Background of the Launch

In recent years, corporate marketing activities have accumulated vast amounts of data from tools such as Marketing Automation (MA), CRM, web analytics, and SFA. However, because this data is often scattered across multiple platforms and departments, companies face challenges including time-consuming analysis and reporting, difficulty in leveraging insights for campaign optimization, and insufficient alignment with sales activities.

In B2B marketing especially, it is critical to quickly detect rising interest at the company level—not just individual lead responses—and identify signs of dormant customer re-engagement to effectively hand off to sales.

Power Interactive has long supported companies in marketing data utilization through MA-CRM-BI integration, MOps and RevOps implementation, and data analytics and AI adoption. The PowerROI Series builds on this expertise, aiming to move beyond merely "viewing" marketing data to enabling actionable "decisions" and "actions" that drive tangible results.

About the PowerROI Series

The PowerROI Series is designed for phased adoption based on a company’s current level of marketing data maturity. It consists of two core services:

PowerROI-AI Navi: Streamlining Analysis and Reporting

PowerROI-AI Navi is an AI assistant that reduces manual effort in analysis and reporting, enabling marketing teams to focus on strategic decision-making and campaign planning.

By asking questions in natural language, users can quickly uncover performance drivers and actionable insights from fragmented marketing data.

This significantly reduces the time spent on routine reporting and data validation, accelerating the pace of marketing optimization.

Key features include:

- Natural language-based data analysis and validation - Identification of performance drivers across multiple marketing data sources - Recommendations for next actions to improve campaigns - Automation and efficiency in reporting and analytical tasks - Support for marketing decision-making

PowerROI-Signal: Detecting Customer Signals and Enabling Sales Collaboration

PowerROI-Signal uses data from MA, CRM, and web analytics to detect signals indicating which customers or companies sales should prioritize for follow-up.

By cross-analyzing website behavior, email engagement, content downloads, and deal stage data, the AI identifies rising customer interest and purchase intent. This helps teams move beyond "who should receive emails" to "who sales should proactively engage."

Through detection of re-engagement from dormant leads, company-level interest scoring, and multi-dimensional lead scoring, the service strengthens alignment between marketing and sales.

Key features include:

- Detection of behavioral signals at customer and company levels - Cross-platform utilization of MA, CRM, and web analytics data - Visualization of sales follow-up candidates - Support for reactivating dormant leads - Prioritization of customer outreach - Enhanced collaboration between marketing and sales departments

Target Use Cases

The PowerROI Series is designed for companies facing the following challenges:

- Marketing data from MA, CRM, and web analytics is collected but underutilized for analysis and optimization - Excessive time spent on reporting limits time for strategic campaign improvements - Need to detect rising customer interest and purchase intent to inform sales activities - Desire to reactivate dormant leads or identify upsell/cross-sell opportunities with existing customers - Need to strengthen alignment between marketing and sales - Need data-driven clarity on which customers sales should prioritize

Future Outlook

Power Interactive will continue to help companies turn marketing data into actionable, results-driven strategies through the PowerROI Series.

Going forward, the company will enhance data integration across MA, CRM, BI, and analytics platforms, strengthen AI-powered analytical support, and deepen signal sharing with sales teams. The goal is to empower marketing organizations to make faster, data-informed decisions and execute high-impact campaigns.

Service Page

PowerROI Series: https://www.powerweb.co.jp/service/power-roi-ai-navi/

Company Overview

Company Name: Power Interactive Co., Ltd. Headquarters: 27F, Namba Skyo, 5-1-60 Namba, Chuo-ku, Osaka, Osaka 542-0076, Japan CEO: Mitsutomo Okamoto Founded: 1997 Business: Marketing strategy, MA-CRM-BI integration, MOps and RevOps implementation, data analytics and AI utilization support Website: https://powerweb.co.jp/

Inquiries

Power Interactive Co., Ltd. Contact: Hiroto Email: webmaster@powerweb.co.jp Phone: +81-6-6282-7596