Power Interactive to Exhibit at ODEX, Introducing "4STEP Hands-on Support" to Connect Sales and Marketing and Accelerate Lead Generation
Power Interactive will exhibit at ODEX from May 13-15 at Tokyo Big Sight, introducing its "4STEP Hands-on Support" designed to connect sales and marketing and accelerate lead generation. This service addresses data fragmentation and AI utilization challenges faced by B2B companies, providing comprehensive support from diagnosis to execution acceleration.
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- 📰 Published: May 12, 2026 at 17:30
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Power Interactive Co., Ltd. (Headquarters: Osaka, Representative Director: Mitsutomo Okamoto, hereinafter "Power Interactive") will exhibit at "ODEX" to be held at Tokyo Big Sight from May 13th to 15th.
Since its establishment in 1997, Power Interactive has supported companies in generating marketing results through marketing automation (MA), CRM, BI, and AI utilization. At this exhibition, under the theme of "Connecting sales and marketing to accelerate lead generation," we will introduce support content that visualizes fragmented data and processes between sales, marketing, and customer success, leading to lead generation and revenue growth.
In recent years, B2B companies have accumulated data from various measures and customer touchpoints such as advertising, email, seminars, web, and sales negotiation data. However, challenges such as "inability to see how measures contribute to final sales negotiations and orders," "difficulty in identifying bottlenecks between departments," and "lack of a foundation for utilizing data and AI" have become apparent.
To address these challenges, Power Interactive provides "4STEP Hands-on Support," which offers end-to-end assistance from diagnosis to strategy design, visualization of decision-makers and activities, and acceleration of execution.
ODEX Exhibition Special Page
For details, please visit the ODEX exhibition special page.
'Power Interactive Special Page'
https://www.powerweb.co.jp/odex2026/#sessions
Exhibition Content
At this booth, we will introduce methods for visualizing factors hindering lead generation and designing improvement roadmaps, following the four steps below.
STEP1: Diagnose the current situation
Organize the activity status of sales, marketing, and customer success, and visualize the results of measures, inter-departmental bottlenecks, and the current status of data and AI utilization. Prioritize improvements through interview diagnosis and DMBOK-compliant data management diagnosis.
STEP2: Determine the winning strategy
In collaboration with Zero-One Growth Co., Ltd. (Representative Director: Tatsuro Marui), we will organize target customers, value propositions, and execution processes through a "GTM Strategy Workshop." We will clarify ICP, target customers, appeal messages, and the roles and KPIs of sales, marketing, and customer success.
STEP3: Visualize decision-makers and their movements
In collaboration with Nine Out Co., Ltd.'s (Representative Director: Shingo Ishino) solution "AskOne," we will integrate participant information and contact information obtained from online meetings, CRM, MA, and meeting data. We will visualize contacts by company and individual, and support the identification of key person candidates, areas of interest, and next actions to be taken.
STEP4: Accelerate execution
Utilizing "primeMarketingAgent," a solution from primeNumber Co., Ltd. (Representative Director: Yuki Tanabe), we will extend existing MA environments. We will integrate and visualize marketing measures, sales activities, and purchasing group analysis, and support the establishment of operations that lead to maximizing ROI and improving measures.
Power Interactive's Value Proposition
Power Interactive places "MA x Data x Decision Making" at the core of its value proposition, connecting fragmented tools, data, and departmental processes. We support the design and implementation of marketing operation structures that visualize from measure execution to lead generation and order reception, leading to results.
Our main areas of support are as follows:
Marketing Strategy: GTM strategy, ICP design, organization of cross-departmental KPIs
Data Infrastructure Development: MA/CRM/BI integration, dashboard design
MOps/RevOps Construction: Optimization of processes from lead to order
Data Analysis/AI Utilization: Purchasing group analysis, ROI maximization, measure improvement
In addition, Power Interactive has a track record of 166 companies and 321 cases in MA implementation, operation, and utilization support, including Adobe Marketo Engage, Braze, HubSpot, and Salesforce.
Event Overview
Event Name: ODEX (6th Digitalization & DX Promotion Exhibition)
Dates: May 15, 2026 (Wednesday) - May 15, 2026 (Friday) 10:00-17:00
Venue: Tokyo Big Sight West Halls 3 & 4
Booth Number: W5 - 36
Exhibition Content: Sales and marketing collaboration, lead generation support, MA/CRM/BI integration, GTM strategy, MOps/RevOps construction, data analysis/AI utilization support
Official Website: https://odex-expo.jp/
Exhibitor Introduction Page: https://innovent-expo.jp/odex/exhibitors/detail/?cid=372
Company Profile
Company Name: Power Interactive Co., Ltd.
Location: Namba, Chuo-ku, Osaka City, Osaka Prefecture
Keywords:
Since its establishment in 1997, Power Interactive has supported companies in generating marketing results through marketing automation (MA), CRM, BI, and AI utilization. At this exhibition, under the theme of "Connecting sales and marketing to accelerate lead generation," we will introduce support content that visualizes fragmented data and processes between sales, marketing, and customer success, leading to lead generation and revenue growth.
In recent years, B2B companies have accumulated data from various measures and customer touchpoints such as advertising, email, seminars, web, and sales negotiation data. However, challenges such as "inability to see how measures contribute to final sales negotiations and orders," "difficulty in identifying bottlenecks between departments," and "lack of a foundation for utilizing data and AI" have become apparent.
To address these challenges, Power Interactive provides "4STEP Hands-on Support," which offers end-to-end assistance from diagnosis to strategy design, visualization of decision-makers and activities, and acceleration of execution.
ODEX Exhibition Special Page
For details, please visit the ODEX exhibition special page.
'Power Interactive Special Page'
https://www.powerweb.co.jp/odex2026/#sessions
Exhibition Content
At this booth, we will introduce methods for visualizing factors hindering lead generation and designing improvement roadmaps, following the four steps below.
STEP1: Diagnose the current situation
Organize the activity status of sales, marketing, and customer success, and visualize the results of measures, inter-departmental bottlenecks, and the current status of data and AI utilization. Prioritize improvements through interview diagnosis and DMBOK-compliant data management diagnosis.
STEP2: Determine the winning strategy
In collaboration with Zero-One Growth Co., Ltd. (Representative Director: Tatsuro Marui), we will organize target customers, value propositions, and execution processes through a "GTM Strategy Workshop." We will clarify ICP, target customers, appeal messages, and the roles and KPIs of sales, marketing, and customer success.
STEP3: Visualize decision-makers and their movements
In collaboration with Nine Out Co., Ltd.'s (Representative Director: Shingo Ishino) solution "AskOne," we will integrate participant information and contact information obtained from online meetings, CRM, MA, and meeting data. We will visualize contacts by company and individual, and support the identification of key person candidates, areas of interest, and next actions to be taken.
STEP4: Accelerate execution
Utilizing "primeMarketingAgent," a solution from primeNumber Co., Ltd. (Representative Director: Yuki Tanabe), we will extend existing MA environments. We will integrate and visualize marketing measures, sales activities, and purchasing group analysis, and support the establishment of operations that lead to maximizing ROI and improving measures.
Power Interactive's Value Proposition
Power Interactive places "MA x Data x Decision Making" at the core of its value proposition, connecting fragmented tools, data, and departmental processes. We support the design and implementation of marketing operation structures that visualize from measure execution to lead generation and order reception, leading to results.
Our main areas of support are as follows:
Marketing Strategy: GTM strategy, ICP design, organization of cross-departmental KPIs
Data Infrastructure Development: MA/CRM/BI integration, dashboard design
MOps/RevOps Construction: Optimization of processes from lead to order
Data Analysis/AI Utilization: Purchasing group analysis, ROI maximization, measure improvement
In addition, Power Interactive has a track record of 166 companies and 321 cases in MA implementation, operation, and utilization support, including Adobe Marketo Engage, Braze, HubSpot, and Salesforce.
Event Overview
Event Name: ODEX (6th Digitalization & DX Promotion Exhibition)
Dates: May 15, 2026 (Wednesday) - May 15, 2026 (Friday) 10:00-17:00
Venue: Tokyo Big Sight West Halls 3 & 4
Booth Number: W5 - 36
Exhibition Content: Sales and marketing collaboration, lead generation support, MA/CRM/BI integration, GTM strategy, MOps/RevOps construction, data analysis/AI utilization support
Official Website: https://odex-expo.jp/
Exhibitor Introduction Page: https://innovent-expo.jp/odex/exhibitors/detail/?cid=372
Company Profile
Company Name: Power Interactive Co., Ltd.
Location: Namba, Chuo-ku, Osaka City, Osaka Prefecture
Keywords: