JA Farm Stand Introduces Vending Machines: 24/7 Sales of Produce and Processed Goods at 'Machimarche Mikage'
Pulsar Co., Ltd., through its 'Jidohanbaiki JP' service, has installed three vending machines—one refrigerated locker type and two freezer types—at 'Machimarche Mikage,' a farmers market operated by JA Farm Rokko. This enables 24/7 access to local agricultural and processed goods outside regular business hours.
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- 📰 Published: May 26, 2026 at 21:00
- 🔍 Collected: May 26, 2026 at 12:31
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Pulsar Co., Ltd., through its 'Jidohanbaiki JP' service, has installed a total of three vending machines—one refrigerated locker-type machine (F-40LVM) and two freezer-type machines (F-7FVM-J)—at 'Machimarche Mikage,' a farmers market operated by JA Hyogo Rokko. This establishes an environment where customers can purchase local agricultural and processed products 24/7, even after the market closes.
■ Expanding sales opportunities for local produce to meet off-hour demand
As the agricultural workforce ages and labor shortages intensify, staffed farm stands face challenges in providing off-hour sales and capturing opportunities. Rising labor costs, including minimum wage increases, are also critical issues for agricultural management.
In August 2023, JA Farm Rokko was entrusted by JA Hyogo Rokko with farm stand operations and has been working to revitalize regional agriculture. Against this backdrop, they decided to introduce vending machines to create a sales system unrestricted by operating hours and to expand market access for regional producers.
■ Two-machine system (refrigerated and frozen) accommodates diverse goods
- 24/7 sales realized: Customers can now purchase local vegetables, fruits, rice, meat, fish, and processed goods outside of store hours.
- Refrigerated and freezer combo: By combining locker-type and freezer machines, the facility supports a wide range of products, from refrigerated goods like tomatoes and puddings to various frozen foods.
■ Message from Machimarche Mikage
We offer a variety of products, from fresh local vegetables to frozen processed fish and meat. We also provide discounted off-spec products. As the vending machines are open 24/7, we welcome new visitors to Machimarche Mikage.
■ An advanced case study for JA and agricultural stakeholders nationwide
Through this initiative with JA Farm Rokko, Jidohanbaiki JP aims to further expand the potential of vending machines in the agricultural and farm-stand sectors, contributing to market expansion for JA and agricultural stakeholders across the country.
■ Expanding sales opportunities for local produce to meet off-hour demand
As the agricultural workforce ages and labor shortages intensify, staffed farm stands face challenges in providing off-hour sales and capturing opportunities. Rising labor costs, including minimum wage increases, are also critical issues for agricultural management.
In August 2023, JA Farm Rokko was entrusted by JA Hyogo Rokko with farm stand operations and has been working to revitalize regional agriculture. Against this backdrop, they decided to introduce vending machines to create a sales system unrestricted by operating hours and to expand market access for regional producers.
■ Two-machine system (refrigerated and frozen) accommodates diverse goods
- 24/7 sales realized: Customers can now purchase local vegetables, fruits, rice, meat, fish, and processed goods outside of store hours.
- Refrigerated and freezer combo: By combining locker-type and freezer machines, the facility supports a wide range of products, from refrigerated goods like tomatoes and puddings to various frozen foods.
■ Message from Machimarche Mikage
We offer a variety of products, from fresh local vegetables to frozen processed fish and meat. We also provide discounted off-spec products. As the vending machines are open 24/7, we welcome new visitors to Machimarche Mikage.
■ An advanced case study for JA and agricultural stakeholders nationwide
Through this initiative with JA Farm Rokko, Jidohanbaiki JP aims to further expand the potential of vending machines in the agricultural and farm-stand sectors, contributing to market expansion for JA and agricultural stakeholders across the country.
FAQ
マチマルシェ御影の自動販売機は何台設置されていますか？
冷蔵ロッカー型自動販売機（F-40LVM）1台と、冷凍自動販売機（F-7FVM-J）2台の合計3台が導入されています。
自動販売機ではどのような商品が購入できますか？
地元産の野菜、果物、米、肉、魚などの農産物や加工品が購入可能です。
自動販売機の営業時間はいつですか？
24時間営業しており、有人直売所の営業時間外でも利用可能です。
自動販売機導入の目的は何ですか？
営業時間に縛られない販売の仕組みづくりと、地域生産者の販路拡大が目的です。
ジェイエイファーム六甲はどのような組織ですか？
JA兵庫六甲から直売所運営を受託し、地域農業の活性化に取り組んでいる組織です。