Results of 'Papa Wants to Try Award & Mom Wants Papa to Try Award 2026' (Yokohama): KADOKAWA's 'Sagashiezukan' Series Achieves the 3rd Complete Sweep in History!

The 'Papa Wants to Try Award & Mom Wants Papa to Try Award 2026', jointly hosted by Papashirube LLC (Shinagawa-ku, Tokyo, Representative: Joji Sugiyama) and Papasmile Inc. (Chiyoda-ku, Tokyo, CEO: Tetsuya Nagata), was held on Saturday, April 4, and Sunday, April 5, 2026, at the 'Maternity & Baby Festa 2026' in Pacifico Yokohama (preliminary visitor count: over 30,000).

Following two consecutive events where a single item won the most votes from both fathers and mothers, achieving a 'complete sweep', this year, KADOKAWA's picture book series 'Sagashiezukan' became the 3rd product in history to accomplish this feat. It was crowned champion out of a total of 1,897 votes (897 from dads / 1,000 from moms).

Event Overview
Event Name: Papa Wants to Try Award & Mom Wants Papa to Try Award 2026 (Yokohama)
Dates: April 4 (Sat) & 5 (Sun), 2026
Venue: Within Maternity & Baby Festa 2026 (Pacifico Yokohama)
Organizers: Papa Wants to Try Award Executive Committee (Papashirube LLC & Papasmile Inc.)
Visitor Count (preliminary): Approx. 30,000
Total Votes: 1,897 (Dads: 897 / Moms: 1,000)
Voting Method: Sticker voting (1 sticker each for dads and moms, 1 vote for each of the 2 award categories). Dads vote for what they 'want to try/use themselves,' and moms vote for what they 'want dads (partners) to try/use.'

Award Results

■ Papa Wants to Try Award 2026
Grand Prize: 'Sagashiezukan' Series - KADOKAWA Corporation
A picture book series for playing with hidden pictures. Over 50,000 copies sold. A new title is scheduled for release in summer 2026.

2nd Place: Papa Bag 'Dakko Model + SG' - One Thread Co., Ltd. (Papakoso)
Co-developed with 140 dads and moms. Integrates a bag with an SG-mark certified baby carrier.

3rd Place: Sawaru TECH - People Co., Ltd.
An educational experience for toddlers through touch using an iPad and a tactile pen. Features over 300 types of textures.

■ Mom Wants Papa to Try Award 2026
Grand Prize: 'Sagashiezukan' Series - KADOKAWA Corporation

2nd Place: Jozu ni Yasai (Vegetables Skillfully) - Kagome Co., Ltd.
Completes tomato-based menus with a single frying pan or pot. A cooking item that enables time-saving food prep.

3rd Place: Papa Bag 'Dakko Model + SG' - One Thread Co., Ltd. (Papakoso)
Reflects the ongoing desire for dads to take charge of carrying the baby. Ranked highly in both awards (2nd by dads, 3rd by moms).

★ The 'Complete Sweep' (where the same item wins the Grand Prize from both dads and moms) is the 3rd in history, following Yokohama 2025 (Biore u) and Osaka 2025 (Dakko Model + SG). KADOKAWA's 'Sagashiezukan' series, a regular entrant, achieved this remarkable feat on its first crowning.

Dad vs. Mom Voting Trend Gap Analysis
Because dads and moms vote separately in this project, the differences in their interests are visualized.

▼ Items with significantly more votes from Dads (Top Rankings)
1st Place: Sawaru TECH (People Co., Ltd.)
Digital educational toy equipped with haptics technology. Dads' high sensitivity to digital items is prominent.

2nd Place: Giftool [Mirai Letter] (Togu Co., Ltd.)
A time capsule to preserve memories from the maternity period. The romantic concept resonates well with the dad demographic.

3rd Place (Tie): AwaBebi (Cross Medicine Co., Ltd.)
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