Over 60% of men and women with hair concerns become more conscious of their hair when new encounters increase

── Top concern is 'Does my thinning hair stand out?' at 44.6%. Approximately 60% are positive about professional checks ──

Biotech Co., Ltd., which operates a comprehensive hair care business, conducted a 'Survey on Appearance, First Impressions, and Hair Concern Awareness during New Lifestyles and New Encounters' targeting 419 men and women in their 20s to 50s who have hair and scalp concerns.

The results showed that over 60% (61.6%) responded that 'awareness of hair concerns increases when new encounters increase.' 'Does my thinning hair stand out?' was the top concern at 44.6% in situations involving meeting new people, revealing that first impressions and hair concerns are closely linked.

Survey Overview

Spring physical changes: 'Tiredness' is the most common at 47.5% ── Over 30% also experienced 'increased hair loss'

When asked about changes experienced in physical condition and daily life during this period marking the start of the new fiscal year, 'feeling tired or sluggish' was the most common at 47.5% (199 respondents). This was followed by 'shallow sleep / difficulty falling asleep' at 34.4% and 'hay fever symptoms' at 33.4%, indicating a period where people are prone to feeling unwell both mentally and physically.

Notably, changes directly related to hair and scalp, such as 'feeling like hair loss has increased' at 32.0% (134 respondents) and 'increased scalp itchiness/dandruff' at 20.3% (85 respondents), represent figures that cannot be ignored. This suggests that stress from seasonal changes may also be affecting scalp conditions.

Approximately 50% experienced 'new encounters' in the new fiscal year ── Opportunities to meet people rapidly increased

When asked about environmental changes experienced or anticipated in the new fiscal year, approximately 50% (48.2% / 202 respondents) reported experiencing some form of new encounter or environmental change.

Specifically, 'starting work in a new team/department' was 18.6% (78 respondents), 'new associations with other parents due to children's school/kindergarten enrollment' was 14.3% (60 respondents), and 'job change / transfer / reassignment' was 14.1% (59 respondents). This shows that in addition to work-related changes, it is also a period where new personal relationships begin.

'Hair volume / Does thinning hair stand out?' is top at 44.6% in new encounter situations

When asked about hair and scalp concerns in situations involving meeting new people, 'hair volume / Does thinning hair stand out?' was the most common at 44.6% (187 respondents). This was followed by 'concerned about hairline / forehead area' at 29.6% (124 respondents) and 'gray hair stands out' at 28.9% (121 respondents).

Looking at gender differences, for men, 'does thinning hair stand out?' was 49.5%, 'hairline / forehead area' 33.6%, and 'crown / swirl' 30.4%, with thinning hair related concerns dominating the top ranks. On the other hand, for women, 'hair damage (dryness, frizz, split ends, etc.)' was 39.4%, 'flyaways / fringe styling' 34.0%, and 'hair doesn't set well' 33.0%, clearly showing that the nature of concerns differs significantly by gender.

Over 60% become 'more conscious of hair concerns when encounters increase'

When asked if awareness of hair and scalp concerns changes with an increase in new encounters or opportunities to meet people, 'awareness significantly increases' was 28.4% (119 respondents) and 'awareness slightly increases' was 33.2% (139 respondents), with a combined total of over 60% (61.6% / 258 respondents) stating that 'awareness increases.'

By age group, awareness was particularly high among those in their 30s (67.4%) and 40s (67.3%), indicating a stronger tendency for hair concerns in age groups where people take on more socially responsible positions.

'First, I want to know my scalp condition' ── Approximately 60% are positive about professional checks

When asked how they would feel about a service that offers professional checks of scalp and hair conditions and proposes a personalized care plan, 'definitely want to use' was 20.0% (84 respondents), 'want to use depending on content/cost' was 22.4% (94 respondents), and 'want to judge after first knowing my scalp condition' was 16.7% (70 respondents), with a combined total of approximately 60% (59.2% / 248 respondents) showing a positive attitude.

This indicates a demand for 'first knowing one's own scalp condition' and confirms the potential demand for professional checks.

Expert Comments

Summary

This survey revealed that in the period of increasing new encounters during the new fiscal year, over 60% of men and women with hair concerns reported 'increased awareness,' showing that first impressions and hair concerns are closely linked. Furthermore, approximately 60% were positive about expert scalp checks, confirming a demand for 'first knowing one's own scalp.'

Biotech offers scalp checks and counseling, allowing individuals to design a personalized care plan with experts, including the effects of seasonal changes (increased UV-A, pollen, environmental stress) on the scalp. Why not start with your own scalp check to gain confidence in new social settings?

Company Profile

Company Name

Biotech Co., Ltd.