Hunting World Omotesando Store, a New Hub Symbolizing the Next Generation of the Brand, to Grand Open on June 13, 2026

HUNTING WORLD, established in 1965 by adventurer Robert M. Lee (known as Bob Lee), will open a flagship store symbolizing its rebranding in the Omotesando area of Tokyo on Saturday, June 13, 2026.

The new store, situated in the historically significant Omotesando area where the first Japanese store once stood, will center on the new 'SILVER TAG' label—a new guiding principle for the brand—and the 'HUNTING WORLD CRAFTED BY DESCENTE.LAB' apparel line developed in collaboration with DESCENTE, playing a vital role in connecting the brand's heritage to the next generation.

■ Campaign visuals featuring actor Sho Kasamatsu unveiled

To symbolize this opening and rebranding, the brand has launched campaign visuals featuring actor Sho Kasamatsu. The annual concept, 'BEYOND, WITH GRACE,' expresses the will to move toward new vistas while maintaining the grace cultivated through experience.

Through Kasamatsu's quiet strength and sophisticated presence, the brand expresses its new worldview: continuing to evolve while honoring its traditions.

Ahead of the opening, large-scale outdoor advertisements featuring the visuals will be displayed at Tokyo Metro Omotesando Station for one week, starting Monday, June 8, to announce the start of this new chapter for HUNTING WORLD.

(PROFILE omitted for brevity in translation, but describes Sho Kasamatsu's career and roles in works such as 'TOKYO VICE' and 'Gannibal'.)

■ Heritage Origins: 'Tools for Adventure' born from real-life experience

HUNTING WORLD's roots lie in founder Bob Lee's development of ideal equipment capable of withstanding harsh environments during safari tours in Africa. The DNA of the brand lies in providing authentic outdoor equipment, starting with the functional and durable 'BATTUE CLOTH.' This flagship store serves as a venue to propose tools for those stepping into the unknown, redefining the historical value of the brand from a modern perspective.

■ Shop Design

The concept for the new store's design is a contrast between authentic and contemporary styles. Features such as wall fixtures and counters inspired by rocks symbolizing the great outdoors, and shelves evoking caves to wrap intelligence, express the brand's core worldview through the contrast of textures within minimal forms. By deliberately retaining existing building details like floors and ceilings, the design experiments with a renovation feel, creating surprises through the contrast with newly introduced materials and sharp forms. The brand's image color has also been refreshed to a sophisticated gray-based monochrome, evolving into a premium space where heritage and modernity resonate quietly.

■ New Label 'SILVER TAG' and its symbol, 'SIRIUS'

This label modernizes the brand's worldview under the concept of 'HUNTING NEW WORLD.' It presents a refined impression by modernizing logos and color palettes to a gray base.

Iconic Product: 'SIRIUS' Suitcase

The brand's first hard-shell type. Its hexagonal honeycomb structure, inspired by the traditional Japanese metalworking technique 'tsuchime' (hammered metal), balances functionality in shock dispersion with aesthetic form. Made of lightweight and highly durable polycarbonate, it features large bearing-type double casters, ensuring smooth travel even on difficult surfaces like cobblestones.

■ Collaboration Apparel Line 'HUNTING WORLD CRAFTED BY DESCENTE.LAB' with DESCENTE

This project was born from the resonance between DESCENTE's world-class development capabilities, cultivated through products like Mizusawa Down, and the brand's philosophy of craftsmanship.