"Otona no Onayami Hokenshitsu" Launches Expert-Supervised Product Review Corner Linking YouTube and Web

Hatoriri Inc. (CEO: Arisa Kon) operates "Otona no Onayami Hokenshitsu" (Adult's Trouble Health Room), a consultation service for women's sexual health concerns. This service has now launched a new "Product Review Corner" supervised by experts.

This new corner links YouTube videos and web articles in the Femtech and Sexual Wellness domains, addressing the common customer concern of "not knowing what criteria to use when choosing products." By disseminating systematically organized information from an expert perspective on delicate issues, we aim to improve customers' quality of life and provide companies with an opportunity to appeal to product value in a highly trustworthy environment.

Background and Challenges: Difficulty in Choosing in Areas Where Information is "Isolated"

The Femtech and Sexual Wellness market is rapidly expanding with increasing social interest. However, areas related to women's delicate concerns and sexual wellness have faced challenges: they are difficult to discuss even among friends, making it hard for reliable word-of-mouth information to emerge.

Concerns difficult to talk about: Due to the delicate nature of the topic, word-of-mouth and personal experiences are rarely shared even among friends.

Lack of information: Information is fragmented, and there is a scarcity of objective and reliable comparison/explanation content.

Confusion in choice: While many products are appearing, there is a constant cry of "I don't know how to choose products that suit me."

To bridge this information gap and create a situation where customers can "confidently choose products that suit them," our company decided to open this review corner.

Features and Uniqueness of This Corner

Strict supervision and appearance by experts: Unlike general user reviews, experts in each field supervise and appear in videos. We provide highly reliable information based on medical and specialized knowledge.

Presenting "criteria for selection": Beyond mere ranking formats, we present "selection criteria" based on ingredients, usability, and purpose. The content is structured so that users can confidently choose products that suit them.

Hybrid deployment of YouTube x Web: YouTube videos clearly explain product features in a dialogue format with experts, while web articles systematically organize information. Videos and articles are mutually linked, designed for easy access to necessary information.

Target Categories and Future Developments

As initial content, the following three categories will be released sequentially.

・ Part 1: Lubricant Jellies and Lotions (Released March 27)

・ Part 2: Intimate Area Moisturizing Items (Scheduled April 3)

・ Part 3: Intimate Area Cleansing Items (Scheduled April 10)

In the future, we plan to expand the target areas to include "Hormonal Changes/PMS Care," "Odor Care," and "General Sexual Wellness." We will engage experts in each field to promote the development of more specialized content.

Where to Find It

・ Article: https://otona-hokenshitsu.jp/

・ Youtu...