Park-and-Ride Support Service "Ekichika Ride" Launched, Offering Daily Use of Vacant Monthly Parking Spaces

Hatch Work Co., Ltd. will launch "Ekichika Ride," a park-and-ride support service that allows daily reservations and use of vacant monthly parking spaces near stations, starting April 30, 2026. In collaboration with JR Shikoku, the service will be deployed at approximately 240 locations along its railway lines, accompanied by a 10% discount campaign.
新製品NQ 0/100出典:PR Times

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  • 📰 Published: April 30, 2026 at 23:00
  • 🔍 Collected: April 30, 2026 at 14:31
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Hatch Work Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tomohira Masuda; hereinafter "Hatch Work"), which promotes DX in monthly parking, will launch "Ekichika Ride," a park-and-ride support service that allows daily reservations and use of vacant monthly parking spaces near stations, starting April 30, 2026. As the first phase, in collaboration with Shikoku Railway Company (Headquarters: Takamatsu City, Kagawa Prefecture; Representative Director and President: Kazuyuki Shinomiya; hereinafter "JR Shikoku"), the service will be deployed at approximately 240 locations with 5,800 parking spaces along its railway lines. Additionally, a commemorative campaign offering a 10% discount on usage fees will be implemented. ■ Background and Service Overview "Ekichika Ride" is a service that allows daily reservations of vacant monthly parking spaces located near stations. Hatch Work possesses a platform capable of providing "real-time availability information" to local communities, made visible through the promotion of DX in monthly parking. Addressing the challenges of "insufficient parking spaces" near railway stations and "improving the convenience of park-and-ride," the service aims to realize a smooth, community-rooted mobility experience by temporarily providing parking spaces to those who need them. The service allows same-day use through online reservation and payment via a dedicated website. Furthermore, during the usage period, the space is secured as a "personal exclusive spot," eliminating worries about full occupancy and allowing free entry and exit multiple times. This service utilizes the platform of Hatch Work's monthly parking sharing service, "At Parking Weekly." ■ JR Shikoku Participates as the First Phase JR Shikoku positions the creation of regional vibrancy starting from stations and the promotion of railway usage as important themes. However, the effective utilization of vacant monthly parking spaces near stations has been a challenge. To solve this issue, "At Parking Weekly" was introduced in 2024, establishing a system for using vacant monthly parking spaces on a daily, weekly, or monthly basis. This time, with the aim of further promoting usage and improving the convenience of regional mobility, JR Shikoku agreed with the purpose of "Ekichika Ride" and cooperated in planning the campaign, leading to their participation as the first phase. ■ Future Outlook Hatch Work plans to horizontally expand "Ekichika Ride" to public transportation nationwide, based on "At Parking Cloud," which has an implementation record of over 470,000 spaces nationwide (as of end of December 2025). We will collaborate with local governments and railway companies in various regions facing secondary transportation challenges to support improved mobility convenience. ■ How to Use "Ekichika Ride" This service allows easy parking space reservation through the following steps: Access via the dedicated website or QR code on local signage. Select desired usage conditions and make an online reservation. After cashless payment, start using immediately. During the usage period, the same space is exclusively secured, allowing use without worrying about full occupancy. Various usage scenarios are envisioned, including shopping near stations, park-and-ride from suburban stations to city centers, returning home, tourism, and business trips. Information will be disseminated sequentially through posters, digital signage, and local signage at approximately 250 JR Shikoku stations. ■ Commemorative Campaign To commemorate the launch of "Ekichika Ride," a campaign offering a 10% discount on usage fees will be implemented. April 30, 2026 *The campaign is scheduled to continue for the foreseeable future. All areas around JR Shikoku stations (stations where parking is located) Approximately 240 locations (*Available when vacant spaces exist) Enter the coupon code "ekichika" when reserving on the dedicated website to receive a 10% discount on usage fees. URL: https://weekly.at-parking.jp/ekichikaride.html Image of in-station poster ■ Comment from JR Shikoku Representative "We introduced 'At Parking Weekly' believing that a service allowing temporary use of vacant monthly parking spaces managed by our company could meet diverse needs such as returning home, tourism, shopping, and business trips. This 'Ekichika Ride' and campaign aim to alleviate the 'small stress' of finding parking near stations and make travel and daily life in Shikoku lighter, which is why we participated. Please take advantage of this great opportunity to use 'Ekichika Ride'." Company Name: Shikoku Railway Company Established: April 1987 Representative: Kazuyuki Shinomiya, Representative Director and President Location: 8-33 Hama-no-cho, Takamatsu City, Kagawa Prefecture Business Areas: Passenger railway business, travel agency business, and other related businesses URL: https://www.jr-shikoku.co.jp/ ■ Hatch Work Co., Ltd. (Tokyo Stock Exchange Growth, Securities Code: 148A) Hatch Work Keywords: