North Colors Launches Promotion for Additive-Free Snacks Featuring Nozomi Tsuji

North Colors Co., Ltd. (Headquarters: Sapporo, Hokkaido, President: Motohiko Taira), a company selling confectionery that focuses on additive-free and domestic ingredients in Sapporo, Hokkaido, will launch a promotion for its "Pure Domestic Series" featuring talent Nozomi Tsuji in late March 2026. (This initiative will be carried out through "Skettt", an IP marketing comprehensive support service developed by Wunderbar Inc. (Headquarters: Shibuya-ku, Tokyo, President: Keito Nagao)).

This promotion aims to increase awareness of the "Pure Domestic Series," which is gaining support amid a growing health consciousness. It will be rolled out mainly in supermarkets and natural food stores nationwide, combining in-store promotions and online advertising. It is also a trending product series on X.

The period is scheduled for late March to late June 2026, and will strengthen appeals to health-conscious consumers, particularly among families raising children.

◎ Awareness of Food Additives is Increasing Year by Year, and the Trend Towards "Safe & Domestic" is Expanding

Since the COVID-19 pandemic, consumer awareness regarding food additives has become more stringent. Previously, vague concerns like "it seems somehow bad for the body" were mainstream, but now, as a result of increased self-awareness to "protect my own body myself," reducing additives has transformed into a "proactive choice" for maintaining immunity and reducing future health risks.

According to a survey conducted by the Japan Consumers' Co-operative Union, 50.5% of consumers responded that they "avoid products containing unnecessary additives" when shopping.

Furthermore, according to the Ministry of Internal Affairs and Communications' Family Income and Expenditure Survey, the market for health-conscious food products is expanding at an average annual rate of approximately 5-6%, and consumers who prioritize keywords such as "additive-free" and "domestic ingredients" are on the rise.

The product gaining support as it meets these needs is North Colors' Pure Domestic Series.

◎ Nozomi Tsuji, with Overwhelming Recognition Among Parenting Moms, Appointed

North Colors will be holding a promotion featuring talent Nozomi Tsuji with the aim of expanding recognition for the "Pure Domestic Series." The promotion period is late March to late June 2026. Ms. Tsuji herself selected her five favorite products and provided comments. (Figure to the lower right). The Pure Domestic Series, as an additive-free confectionery series using only domestic ingredients, is supported by families raising children and health-conscious demographics, with consumers daily sending comments such as "I can safely give it to my children" and "The ingredients are simple and trustworthy."

FAQ

What is the main purpose of North Colors' new promotion?

The main purpose of North Colors' new promotion is to increase awareness of their 'Pure Domestic Series' of additive-free snacks.

Who is the featured talent in the promotion for North Colors' additive-free snacks?

The featured talent in the promotion for North Colors' additive-free snacks is Nozomi Tsuji.

When is the promotion for North Colors' 'Pure Domestic Series' scheduled to take place?

The promotion for North Colors' 'Pure Domestic Series' is scheduled to take place from late March to late June in 2026.

What types of stores will be the primary locations for North Colors' in-store promotions?

The primary locations for North Colors' in-store promotions will be supermarkets and natural food stores nationwide.

What consumer trend is North Colors' 'Pure Domestic Series' capitalizing on?

North Colors' 'Pure Domestic Series' is capitalizing on the growing trend towards 'safe & domestic' food products and increased consumer awareness regarding food additives.

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