North Colors Launches Promotion for "Additive-Free Snacks" Featuring Nozomi Tsuji

North Colors Co., Ltd. (Headquarters: Sapporo City, Hokkaido; President and Representative Director: Motohiko Taira), which sells confectionery focusing on additive-free and domestic ingredients in Sapporo City, Hokkaido, will launch a promotion for its 'Pure Domestic Series,' featuring talent Nozomi Tsuji, from late March 2026. (This initiative will be implemented through 'Skettt,' an IP marketing comprehensive support service developed by Wunderbar Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Keito Nagao).)

This promotion aims to increase awareness of the 'Pure Domestic Series,' which is gaining support along with the rise in health consciousness. Combining in-store promotions and online advertising, it will be rolled out primarily at supermarkets and natural food stores nationwide. It is also a popular product series on X.

The period is scheduled for late March to late June 2026, and will strengthen its appeal to health-conscious consumers, particularly those in families raising children.

◎ Awareness of Food Additives is Increasing Year by Year, and the Preference for 'Safe and Domestic' is Expanding

Since the COVID-19 pandemic, consumer awareness regarding food additives has become more stringent. Previously, vague unease like 'it seems somehow bad for the body' was mainstream, but currently, as a result of heightened awareness of 'protecting one's own body,' reducing additives has shifted towards a 'proactive choice' for maintaining immunity and reducing future health risks.

According to a survey conducted by the Japan Consumers' Co-operative Union, 50.5% of consumers responded that they 'avoid products containing unnecessary additives' when shopping.

Furthermore, according to the Ministry of Internal Affairs and Communications' Family Income and Expenditure Survey, the health-conscious food market is expanding by an average of about 5-6% per year, and consumers who prioritize keywords such as 'additive-free' and 'domestic ingredients' are on an increasing trend.

Gaining support as products that meet these needs is North Colors' Pure Domestic Series.

◎ Featuring Nozomi Tsuji, Who Has Overwhelming Recognition Among Mothers Raising Children

North Colors will implement a promotion featuring talent Nozomi Tsuji with the aim of expanding awareness of the 'Pure Domestic Series.' The promotion period is late March to late June 2026. Ms. Tsuji herself was asked to choose her 5 favorite products and provided comments. (Figure at the bottom right) The Pure Domestic Series, as a sugar-free confectionery series using only domestic ingredients, is gaining support from families raising children and health-conscious consumers. Voices like 'Can be safely given to children' and 'Ingredients are simple and trustworthy' are received daily from consumers.

FAQ

What is North Colors launching a promotion for?

North Colors is launching a promotion for its 'Pure Domestic Series' of additive-free snacks.

Who is featured in the promotion for the additive-free snacks?

The promotion for the 'Pure Domestic Series' features talent Nozomi Tsuji.

When will the promotion for North Colors' additive-free snacks take place?

The promotion is scheduled to run from late March to late June 2026.

What is the main goal of this promotion?

The main goal of this promotion is to increase awareness of the 'Pure Domestic Series' and appeal to health-conscious consumers.

Where will the promotion for the additive-free snacks be rolled out?

The promotion will be rolled out primarily at supermarkets and natural food stores nationwide.

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