Savings App finbee (Finbee) Supports Simultaneous Achievement of "Health and Savings" - Launches Savings Quests Based on Academic Health Insights!

Nest Egg Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Masashi Kawaguchi), the developer and operator of the savings app "finbee (Finbee)", will begin distributing new quests on July 5, 2026, that utilize health data based on research by Professor Koichi Hashida, Special Appointed Professor at the AIT Center, Sapporo City University. These quests are part of the savings feature "Quest Savings (*1)" which supports habit improvement.

Image of "Quest Savings" explanation. Image of "Quest Savings" distribution screen.

*1 Quest Savings: A feature where savings are executed if quests delivered daily within the app are cleared on the same day. (Examples: If you cooked for yourself, if you greeted someone first in the morning, etc.) The quests are designed to activate communication and add a little color to daily life.

Background

Out of the total number of savings goals created by finbee users (*2), 10,212 were related to "health".

Savings rules set with "health"-related settings, chosen as a savings method through "My Rule Savings" (*3), amounted to 7,328 (*4).

The keywords related to "health" are diverse, including diet, muscle training, posture improvement, and recently popular activities like squats, Pilates, and sleep improvement.

Given that many health-related keywords were set for both "purpose of saving money" and "method of saving (rule setting)", indicating a growing interest in health, we have decided to launch quests that promote health and habit improvement through "Quest Savings" as part of our "Healthcare x Fintech" initiative.

*2 Total savings goals: 1,067,505 (as of the end of June 2026)

*3 A unique savings rule provided by finbee where users can freely set savings conditions, such as "100 yen if I can refrain from smoking for a day."

*4 Total "My Rule Savings" settings: 231,364 (as of the end of June 2026)

Feature Overview

Users who have set up "Quest Savings" will receive random quest notifications utilizing health data. If a quest is achieved on a given day, savings will be executed, and the set amount will be transferred. If not achieved, savings will fail, and no transfer will occur.

<Savings Details>

1 365 different quests delivered daily at 12:00 PM.

2 Several times a month, health-related quests (e.g., "If you took 20 minutes to eat lunch") will be randomly delivered.

3 At the set review time, users reflect on whether the quest was "achieved".

4 If achieved, "Savings Execution" occurs.

Data Provision: Professor Koichi Hashida, Special Appointed Professor, AIT Center, Sapporo City University

Completed doctoral program in science at the Graduate School of Science, The University of Tokyo in 1986. Doctor of Science. 1986-2001: Electrotechnical Laboratory (on loan to the Institute for New Generation Computer Technology from 1988-1992), 2001-2013: National Institute of Advanced Industrial Science and Technology. 2013-2024: Professor at the Graduate School of Information Science and Technology, The University of Tokyo. 2020-2026: Group Director of the AI in Society Research Group, Center for Advanced Intelligence Project, RIKEN. 2026-Present: Special Appointed Professor at the AIT Center, Sapporo City University. Served as President of the Association for Natural Language Processing, President of the Cognitive Science Society of Japan, etc. Fellow of the Association for Natural Language Processing, Fellow of the Cognitive Science Society of Japan. Research fields include natural language processing, artificial intelligence, and cognitive science. He advocates for business models based on distributed management of personal data and personal AI, and promotes the adoption of this model in collaboration with local governments and private companies.

Comment What will be used this time are over 1,800 health advice points extracted from WHO guidelines and PubMed papers. The current system is relatively simple, but if it develops, it has the potential to utilize personalized advice tailored to each user's personal data for health management and asset building. In the future, if we can deliver optimal advice more personally according to individual health and lifestyle, it will lead to a new system that supports the healthy lives of each individual.

Comment from Masashi Kawaguchi, President of Nest Egg Inc.

Both mental and physical health and steady daily asset formation are important foundations for a fulfilling life. This time, we have incorporated Professor Hashida's health-related research data into finbee and prepared quests to support daily habit improvement. Through this feature, we will provide a new form of well-being that allows users to enjoy and improve their mind and body in a game-like manner, while simultaneously and positively increasing their savings for the future.

About the automatic savings service "finbee"

finbee is a savings app that allows for "visualization of savings" with the concept of "Let's start the days that come true." It can "automatically set aside and manage" money in linked accounts. By saving for "future expenses" such as taxes, travel, and card payments on a per-item basis, household financial management becomes easier and more convenient. By setting a deadline, you can reliably save up to your target amount while living your usual life with features like spare change savings, installment savings, and one-tap savings. It supports savings tailored to the user's habits and lifestyle, offering a new savings experience. The service launched in December 2016, currently connects with 11 banks (as of the end of June 2026), and is used by a wide range of people.

Service Site URL: https://finbee.jp/

About Nest Egg Inc.

As the Fintech landscape rapidly changes customer financial behavior and the nature of financial institutions, Nest Egg Inc., a group company of Infcurion, which has strengths in the payment and financial domains, was established in April 2016 under the corporate philosophy of "Providing new financial services that are close to people's lives, thereby providing dynamism, freedom, and richness to life." By utilizing "future demand data" related to the "desires and wants" of the near future, obtained through the savings service "finbee" which supports the realization of customers' goals, aspirations, and dreams, we are developing new business support for financial institutions and businesses.

Company Overview

Company Name: Nest Egg Inc.

Location: MFPR Kojimachi Building 7F, 5-7-2 Kojimachi, Chiyoda-ku, Tokyo

Representative: Masashi Kawaguchi, President

Established: April 1, 2016

URL: https://finbee.jp/company/

Business Activities: Planning, development, and operation of savings and payment services