Experience -4.2℃*¹ Cooling Soap! America's World-Renowned Organic Body Care Brand "Dr. Bronner's" Launches "Magic Soap Peppermint Set" on May 12th (Tuesday) for a Limited Time to Enjoy the Intense Summer Comfortably

Dr. Bronner's, an American-born global organic body care brand celebrating its 78th anniversary this year (Japan exclusive distributor: Nature's Way Co., Ltd. / Nagoya City, Aichi Prefecture, Representative Director: Yoshiaki Hagiwara), will launch the "Magic Soap Peppermint Set" for a limited time from May 12th (Tuesday) to help people comfortably get through the intense summer. Magic Soap is Dr. Bronner's iconic organic multi-soap, which has been the NO.1 best-selling product for 26 consecutive years*² across all sales. It comes in 11 scents. Among them, the peppermint scent contains essential oil made from peppermint cultivated through regenerative organic farming. After using the soap, you'll experience a perceived -4.2 degrees*¹ refreshing sensation, making it a popular item that helps you comfortably spend Japan's intense summer. This time, the "Magic Soap Peppermint Set," a special limited-time offer, features the popular summer peppermint Magic Soap. It's a limited edition set that includes an S-size Magic Soap and a mini size. It's easy to carry and convenient to use not only at home but also at the gym or while traveling. From the humid rainy season to the stifling summer heat, quickly cool down your body enduring the prolonged heat with a bath. It's an organic soap that's become a hot topic on social media, with users saying, "I want to use it every summer!" thanks to its refreshing feel that eliminates the need for air conditioning after a bath. *¹ According to Neo Marketing research 2022. Subjective evaluation (n=56) comparing usage as a body soap after usual bathing. *² According to SPINS (US Natural Soap Market, 2000-2025). **Product Details** Magic Soap Peppermint Set Price: 1,540 JPY (tax included) / Volume: 237mL, 59mL **** Water, Coconut Oil*†, Palm Kernel Oil*†, Potassium Hydroxide, Olive Fruit Oil*†, Mentha Arvensis Leaf Extract, Hemp Seed Oil*, Jojoba Seed Oil*, Peppermint Oil, Citric Acid, Tocopherol *Organic ingredients †Fair Trade certified ingredients *All naturally derived ingredients **** * Looking for a cool product that cools you down thoroughly. * Someone who finds taking a bath bothersome due to the heat. * Someone who feels uncomfortable because they sweat endlessly after feeling refreshed in the bath. * Looking for a stylish cool product. * Someone who wants their cool product to also be organic. **** * Bath time during an intense summer. * Bath time when you want to spend a comfortable night despite the heat. * Morning refreshing shower. * Shower before and after sports or gym activities. * Shower at the beach. * Shower during camping. * Shower after a sauna. * Bath time while traveling. **Refreshing feeling after bath without air conditioning!** Contains cooling ingredient organic mint oil*¹. Natural menthol cools down both face and body. The mint scent spreading throughout the bathroom will refresh your mood! You wouldn't think this 100% naturally derived organic soap could provide such a chilling refreshing feeling. **Cool for body and earth.** Uses organic mint oil*¹ cultivated through regenerative organic farming. Organic peppermint oil*¹ is sourced through fair trade from India*², a country with scorching heat. The mint raw material is cultivated using regenerative organic farming to improve the climate crisis. This notable farming method reduces greenhouse gas emissions by enriching the soil and accumulating carbon in it. *¹ Mentha arvensis leaf oil *² Example of origin **Wash your face and body, cool your whole body with one product!** The cooling peppermint* foam cleanses dirt from your face and body, resetting it to cool! The fluffy and rich lather created by plant oils thoroughly removes sticky sweat and sebum from pores. Furthermore, Magic Soap is characterized by its rich lather. Because the naturally derived cleansing ingredients are concentrated, a small amount produces a lot of foam. Just 2 drops (approx. 1-2mL, coin size) for face wash, or 8 drops (approx. 4-8mL, less than 1-2 teaspoons) for body soap are sufficient. After washing your whole body wrapped in foam, simply rinse quickly with a shower for a clean and refreshing feel, as the foam rinses off well. The S size (237mL) lasts approximately 1 month for body soap, and the mini size (59mL) lasts approximately 10 days, allowing for ample use. Its cost-effectiveness is also attractive. **"Magic Soap 1: Water 1" is the golden ratio for lathering!** When lathered at the golden ratio, it not only creates abundant foam but also fine and dense lather. Washing with rich lather helps remove pore dirt thoroughly while minimizing friction on the skin. *Peppermint oil **What is Dr. Bronner's** Since its founding in 1948, Dr. Bronner's has been committed to ensuring all its products are organic.