3 Weeks, Nearly Zero Cost: A Nagano Flower Shop Develops the Industry's First In-Store Pickup Mobile Order System Using AI, Orders Triple in 3 Days

Nubow Flower Shop Co., Ltd. (Nagano City, Nagano Prefecture; President & CEO Toshiki Yamazaki) has independently developed a unique 'in-store pickup' mobile order system for flower shops using AI technology, officially releasing it on May 30, 2026. This system, unprecedented in the flower shop industry, received 6 orders in just 3 days after release, recording approximately three times the number of orders compared to the previous reception form.

■ Why Has Digitalization in Flower Shops Lagged?

The majority of orders at flower shops are placed by phone or in-store. The proportion of orders via the internet remains at only a few percent across the industry. Customer needs such as 'I want to see and choose in person' and 'I want to pick it up at the store' have created unique business practices different from other industries. Meanwhile, orders concentrate during peak times, weekends, and busy seasons, and the inability to keep up with phone responses has been a long-standing issue. Orders via LINE and SNS are becoming more common, but organizing and managing the information is cumbersome and has not led to improved productivity. Processing a flower shop order requires a wide range of inquiries, including ① product selection, ② message card content, and ③ whether accessories like paper bags are needed. No 'in-store pickup' order system covering all these aspects existed in the industry, and most attempts at outsourced development were abandoned due to high costs.

■ AI Evolution Made 'In-House Development' a Reality

Recent rapid advancements in AI technology have created an environment where even small and medium-sized businesses can develop their own systems without needing specialized engineers. Nubow Flower Shop seized this opportunity and embarked on in-house development. During development, all employees thoroughly discussed 'what is easy for customers to use' and 'how data should be delivered to make work easier,' reflecting the on-the-ground voice in the UI design. Implementing this concept with the power of AI resulted in development completion in just 3 weeks. Including the testing period, it took about 1 month, and from the initial concept, it was released within 2 months—an unprecedented speed and low cost.

■ Orders Triple in 3 Days After Release—Continuously Improving the Customer Experience PDCA Cycle with AI

After the official release on May 30, 2026, 6 orders were received in just 3 days. This is approximately three times the number of orders compared to the previous simple reception form. However, for us, this release is not a goal but a start. Going forward, we will continuously collect customer surveys through the system, analyze the feedback with AI, and accumulate UI improvements. Rapidly cycling the PDCA cycle using AI and constantly evolving the quality of the ordering experience—that is the vision we are pursuing. Furthermore, we plan to extend this initiative beyond the ordering experience to various customer touchpoints that arise in the flower shop. In an era where prices continue to rise and maintaining current service levels is difficult, we will squarely take on the challenge of improving the customer service experience while keeping costs down—a task considered difficult to achieve—with the power of AI. Our management policy is to position this not merely as operational improvement, but as the core of our corporate and sales strategy. By continuously enhancing the customer experience using AI, we aim to bring 'a life with flowers' to more people—that is the future Nubow Flower Shop aspires to.