Fashion AI Company Newrope Launches Brand-Specific 'Trend AI Agent' Service

Newrope Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Satoshi Sakai), a leading fashion AI company, has launched a new service that allows brands to build an 'Original AI Trend Agent.' This service highly integrates accumulated massive fashion big data with generative AI to completely optimize for specific brands.

The advanced market research, which previously relied on individual consulting firms, is now replaced by an exclusive AI agent. It provides customized, strategic information immediately and at a low cost.

■ Background of Service Development

In today's fast-changing fashion market, competitor research and SNS analysis are essential tasks. However, doing these manually requires significant labor, while hiring specialized consultants incurs high costs. Many brands faced the challenge of 'getting the necessary information, when needed, at an affordable price.'

To address this, Newrope broke away from the traditional 'standardized report' format. They present a new solution in the form of an 'AI Agent' that deeply understands the brand's target and taste, compiling research results instantly through dialogue.

Sample Screen

■ Key Features of the 'Custom AI Trend Agent'

1. An 'AI Partner' Customized Exclusively for Your Brand

Segment settings can be based on brand-specific parameters, such as target attributes, preferred tastes, price ranges, and competitor configurations. Instead of generic trend news, it researches only the 'winning information' directly tied to your business.

2. Immediate Research and Output Based on Massive Data

It instantly extracts and aggregates the following information from the vast trend data accumulated by Newrope:

- Specific top-selling products of other companies: Identification of hit items in the competitor segment.
- Instagram post information: Analysis of post content and hashtags that the target audience is reacting to.
- Market signs: Early catch-up of upcoming trend elements.

3. Dramatic Reduction in Consulting Costs

It realizes the experience of welcoming an 'exclusive analyst' with specialized knowledge to the team, without the need to hire expensive external research or consulting firms. Anyone in the daily product planning and marketing operations can freely output customized information.

■ Benefits of Utilization

- Speeding up product planning: Instantly obtain data backing without relying on intuition.
- Reducing research labor: Delegate SNS and EC monitoring tasks to AI and focus on creative work.
- Improving decision-making accuracy: Always formulate strategies based on the latest market trends 'specialized for the target.'

■ About Newrope Co., Ltd.

With the mission to 'quantify fashion,' Newrope operates the fashion-specialized image analysis AI '#CBK scnnr.' Through the analysis of SNS and EC sites, they provide solutions such as trend forecasting, inventory optimization, and styling proposals to domestic and international apparel companies.