【Industry-Academia Collaboration】How to Convey Brand Appeal? Vautraile Fashion Academy x Kaitak Group Propose Strategies for Denim Brand 'YANUK'
Students from Vautraile Fashion Academy proposed improvements for SNS operations and e-commerce sites for the denim brand 'YANUK.' This industry-academia collaboration project is part of practical education where students tackle real business challenges.
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- 📰 Published: May 7, 2026 at 19:10
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 8, 2026 at 02:22 (15h 50m after Collected)
Students Presenting
Second-year students of the Brand Management department at Vautraile Fashion Academy, Osaka Bunka Fashion College (Location: Yodogawa-ku, Osaka City; Chairman: Akihiko Toyoda), proposed improvements for SNS operations and e-commerce sites to 'YANUK,' a premium denim brand developed by Kaitak International Co., Ltd.
This project was conducted as part of practical education, with Mr. Satoru Sakai, CEO of New Rope Co., Ltd., serving as the supervising teacher. Students conducted extensive research on actual business challenges and presented solutions.
■ Project Background and Overview
This initiative aims to deepen learning by not just ending with textbook business theories, but by understanding the actual challenges brands face, considering solutions, and receiving feedback on their proposals.
During class, Mr. Yuji Matsumoto of Kaitak Holdings Co., Ltd. shared 'YANUK's brand concept, customer base, and challenges. Specifically, the theme presented was how to gain recognition from younger generations, i.e., how to reach potential future customers. The expectation was that the sensibilities and analytical skills of the next-generation students would contribute to the brand.
Students then spent approximately two months researching, planning, and creating presentation materials.
The final presentation was given before Mr. Masatoshi Kaga and Mr. Yuji Matsumoto of Kaitak Holdings Co., Ltd.
■ Proposal Content and Feedback
In the final presentation, students proposed SNS operations utilizing Gen Z's unique perspective, e-commerce improvements to increase purchase rates and brand loyalty, and visual strategies.
Mr. Kaga and Mr. Matsumoto of Kaitak Holdings, who reviewed and commented, provided practical feedback, such as the prerequisite necessity of balancing optimization for Gen Z with continuously meeting the needs of existing customers. This allowed students to experience actual brand business.
■ Comment from Supervising Teacher: Satoru Sakai (CEO, New Rope Co., Ltd.)
Many theories in business and marketing learned in school are useful. On the other hand, learning theories alone often doesn't lead to a deep understanding.
When one experiences contact with the real world and the process of testing theories, the quality of subsequent classroom learning changes.
We believe it is crucial to continue designing opportunities for industry-academia collaboration in the future.
Second-year students of the Brand Management department at Vautraile Fashion Academy, Osaka Bunka Fashion College (Location: Yodogawa-ku, Osaka City; Chairman: Akihiko Toyoda), proposed improvements for SNS operations and e-commerce sites to 'YANUK,' a premium denim brand developed by Kaitak International Co., Ltd.
This project was conducted as part of practical education, with Mr. Satoru Sakai, CEO of New Rope Co., Ltd., serving as the supervising teacher. Students conducted extensive research on actual business challenges and presented solutions.
■ Project Background and Overview
This initiative aims to deepen learning by not just ending with textbook business theories, but by understanding the actual challenges brands face, considering solutions, and receiving feedback on their proposals.
During class, Mr. Yuji Matsumoto of Kaitak Holdings Co., Ltd. shared 'YANUK's brand concept, customer base, and challenges. Specifically, the theme presented was how to gain recognition from younger generations, i.e., how to reach potential future customers. The expectation was that the sensibilities and analytical skills of the next-generation students would contribute to the brand.
Students then spent approximately two months researching, planning, and creating presentation materials.
The final presentation was given before Mr. Masatoshi Kaga and Mr. Yuji Matsumoto of Kaitak Holdings Co., Ltd.
■ Proposal Content and Feedback
In the final presentation, students proposed SNS operations utilizing Gen Z's unique perspective, e-commerce improvements to increase purchase rates and brand loyalty, and visual strategies.
Mr. Kaga and Mr. Matsumoto of Kaitak Holdings, who reviewed and commented, provided practical feedback, such as the prerequisite necessity of balancing optimization for Gen Z with continuously meeting the needs of existing customers. This allowed students to experience actual brand business.
■ Comment from Supervising Teacher: Satoru Sakai (CEO, New Rope Co., Ltd.)
Many theories in business and marketing learned in school are useful. On the other hand, learning theories alone often doesn't lead to a deep understanding.
When one experiences contact with the real world and the process of testing theories, the quality of subsequent classroom learning changes.
We believe it is crucial to continue designing opportunities for industry-academia collaboration in the future.