To Peel or Not to Peel the Cap Sticker? - Data Analysis Collaboration between Voutrail Fashion Academy and Newrope Inc.

Newrope Inc., a company developing fashion-specialized AI, is supporting the 'AI Business Application' curriculum at Voutrail Fashion Academy, Brand Management Department of Osaka Bunka Fashion College. This program helps students acquire skills in utilizing trend data for business.

As part of this initiative, Newrope is publishing an outstanding report from the students' data analysis projects for 2026. The theme is 'To peel or not to peel the cap sticker?'. The report draws on information sources from ZOZO and Instagram to analyze the topic from various perspectives based on data.

The analysis was conducted by Koharu Kawano, Ryunosuke Umezaki, and Ikki Mineyuki, who were 2nd-year students at the time. Their research provided persuasive results, such as the finding that flat cap users are less likely to peel off stickers.

Satoshi Sakai, CEO of Newrope, commented: 'The theme of whether to peel off a cap sticker feels very authentic to fashion students. I find the attempt to clarify this through numbers very interesting. The research was excellent in revealing the different attributes of flat cap and curved cap enthusiasts.'