Flavorless Nutrient Powder 'Ayo®' Launches Nationwide at Aeon
NutriBase Inc. began nationwide retail sales of its flavorless and odorless nutrient powder 'Ayo®' at participating Aeon stores on May 24, 2026.
📋 Article Processing Timeline
- 📰 Published: May 24, 2026 at 19:00
- 🔍 Collected: May 24, 2026 at 10:31
- 🤖 AI Analyzed: May 24, 2026 at 10:33 (1 min after Collected)
## Overview
NutriBase Inc. (CEO: Hideaki Sato) has announced that its flavorless and odorless nutrient powder, 'Ayo®,' designed to easily supplement nutrients often lacking in children without altering the taste or aroma of food and drinks, will be available at participating Aeon retail stores starting Sunday, May 24, 2026.
This launch will feature the 'Ayo Stick (8-serving pack)' in 82 stores and the standard 'Ayo®' in 122 stores.
## Retail Expansion
Previously, Ayo® was primarily available through online channels. By launching in Aeon stores, which are central to daily life, the company aims to make Ayo® more accessible to a broader range of families.
NutriBase believes that solving nutritional challenges for children should not be a struggle. Ayo® allows parents to naturally incorporate nutrients into everyday meals without changing flavors, offering a seamless and sustainable nutritional habit.
## Background: Addressing 'Picky Eating' Challenges
Many parents face difficulties with their children's eating habits, such as not eating prepared food or worrying about unbalanced nutrition. During early childhood, taste and smell sensitivities are heightened, making it difficult for children to accept new flavors.
NutriBase developed Ayo® based on knowledge from neuroscience and nutritional science to provide a viable option for effortlessly integrating nutrition into daily meals.
## Key Features of Ayo®
Ayo® features a 'tasteless and odorless' design using patent-pending technology.
It can be easily mixed into rice, side dishes, soups, yogurt, or drinks, allowing children to enjoy their meals without losing the fun of eating. Each serving of approximately 1g supplements 11 essential nutrients and 4 types of vitamins important for health and development. It is classified as food for infants and is designed to be used by the whole family, from those who have finished weaning to adults.
## Company Profile
NutriBase Inc. (Chuo-ku, Tokyo; CEO: Hideaki Sato) is a food-tech venture established in 2023 with the mission of 'Balancing nutrition for the world.' Leveraging scientific evidence and unique patent-pending technology, the company is developing next-generation food solutions that challenge traditional concepts of nutritional supplementation.
NutriBase Inc. (CEO: Hideaki Sato) has announced that its flavorless and odorless nutrient powder, 'Ayo®,' designed to easily supplement nutrients often lacking in children without altering the taste or aroma of food and drinks, will be available at participating Aeon retail stores starting Sunday, May 24, 2026.
This launch will feature the 'Ayo Stick (8-serving pack)' in 82 stores and the standard 'Ayo®' in 122 stores.
## Retail Expansion
Previously, Ayo® was primarily available through online channels. By launching in Aeon stores, which are central to daily life, the company aims to make Ayo® more accessible to a broader range of families.
NutriBase believes that solving nutritional challenges for children should not be a struggle. Ayo® allows parents to naturally incorporate nutrients into everyday meals without changing flavors, offering a seamless and sustainable nutritional habit.
## Background: Addressing 'Picky Eating' Challenges
Many parents face difficulties with their children's eating habits, such as not eating prepared food or worrying about unbalanced nutrition. During early childhood, taste and smell sensitivities are heightened, making it difficult for children to accept new flavors.
NutriBase developed Ayo® based on knowledge from neuroscience and nutritional science to provide a viable option for effortlessly integrating nutrition into daily meals.
## Key Features of Ayo®
Ayo® features a 'tasteless and odorless' design using patent-pending technology.
It can be easily mixed into rice, side dishes, soups, yogurt, or drinks, allowing children to enjoy their meals without losing the fun of eating. Each serving of approximately 1g supplements 11 essential nutrients and 4 types of vitamins important for health and development. It is classified as food for infants and is designed to be used by the whole family, from those who have finished weaning to adults.
## Company Profile
NutriBase Inc. (Chuo-ku, Tokyo; CEO: Hideaki Sato) is a food-tech venture established in 2023 with the mission of 'Balancing nutrition for the world.' Leveraging scientific evidence and unique patent-pending technology, the company is developing next-generation food solutions that challenge traditional concepts of nutritional supplementation.
FAQ
「Ayo®（アヨ）」とはどのような製品ですか？
料理や飲み物の味や香りを変えずに手軽に栄養を補える、無味無臭の栄養パウダーです。必須栄養素11種とビタミン4種が含まれています。
Ayo®の販売はいつから始まりましたか？
2026年5月24日（日）より、全国のイオン対象店舗にて順次販売が開始されました。
どの年齢層がAyo®を使用できますか？
離乳食完了後から大人まで、家族で幅広く使用できる「乳児用規格適用食品」として設計されています。
Ayo®をイオンのどの店舗で購入できますか？
全国のイオン対象店舗にて展開されます。個包装タイプ（8食分）は82店舗、通常タイプ（35食分）は122店舗で販売されます。
株式会社ニュートリベースはどのような企業ですか？
2023年設立のフードテックベンチャーで、「世界の栄養バランスを整える」をミッションに掲げ、脳科学と栄養学に基づくフードソリューションを開発しています。