"Oh My Premium" Frozen Pasta New TV Commercial Completed
Key facts
- "Oh My Premium" Frozen Pasta New TV Commercial Completed
- Nippn Corporation will begin broadcasting a new TV commercial for its "Oh My Premium" frozen pasta brand nationwide from April 10, 2026. This commercial captures consumers' desire to "avoid failure in daily shopping" and their value for "a little luxury," conveying the appeal of the product as a "reward pasta."
- Source: PR Times
- Date: April 10, 2026
Direct answer
Nippn Corporation will begin broadcasting a new TV commercial for its "Oh My Premium" frozen pasta brand nationwide from April 10, 2026. This commercial captures consumers' desire to "avoid failure in daily shopping" and their value for "a little luxury," conveying the appeal of the product as a "reward pasta."
- Citation
- "Oh My Premium" Frozen Pasta New TV Commercial Completed (April 10, 2026), PR Times
- Source
- PR Times
- Date
- April 10, 2026
Nippn Corporation will begin broadcasting a new TV commercial for its "Oh My Premium" frozen pasta brand nationwide from April 10, 2026. This commercial captures consumers' desire to "avoid failure in daily shopping" and their value for "a little luxury," conveying the appeal of the product as a "reward pasta."
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:10
- 🔍 Collected: April 11, 2026 at 00:27 (5h 17m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:44 (217h 17m after Collected)
※Intage SCI Frozen Pasta Market, October 2023 - October 2025, based on cumulative purchase amount by brand.
Oh My Premium frozen pasta is characterized by its delicious noodles, of course, but also by the satisfying feeling of "chunky, abundant ingredients!" that makes you want to gobble it up.
In consumer research conducted by our company, it was found that due to recent increases in food prices, the psychological desire to "avoid failure in daily shopping" has become stronger. Amidst this, customers not only evaluate Oh My Premium for its deliciousness but also feel value in the "small sense of luxury" beyond that.
Based on this insight, this commercial expands the value the brand provides from "the size of the ingredients" to "a sense of happiness that fills the heart," expressing the appeal of Oh My Premium as a "reward pasta." It depicts Oh My Premium as something that satisfies not only the stomach but also the heart, whether it's the excitement before eating, the deliciousness while eating, or the feeling of euphoria after eating.
During filming, meticulous efforts were made to convey the presence of the ingredients, such as shots where ingredients bounce and the way the noodles are twirled. By carefully portraying the female protagonist's expression as her heart is filled with each bite, the production is finished with a presentation that conveys both "deliciousness as a single dish" and a "sense of reward."
"Oh My Premium" frozen pasta will continue to deliver delicious pasta under the message, "These big ingredients, reward pasta."
FAQ
When will Nippn Corporation start broadcasting the new TV commercial for Oh My Premium frozen pasta?
Nippn Corporation will begin broadcasting the new TV commercial for Oh My Premium frozen pasta nationwide on Friday, April 10, 2026.
What market data supports Oh My Premium's position as the number one frozen pasta brand in Japan?
Oh My Premium is ranked as the number one frozen pasta brand based on cumulative purchase amount by brand from October 2023 to October 2025 according to Intage SCI.
What key consumer insight influenced the messaging of the new Oh My Premium television advertisement?
Consumer research by Nippn Corporation revealed a growing desire to avoid failure in daily shopping due to rising food prices, shaping the ad's focus on value and reassurance.
How does the new commercial portray the emotional experience of eating Oh My Premium frozen pasta?
The commercial portrays Oh My Premium as a 'reward pasta' that brings a sense of happiness, capturing excitement before eating, pleasure during eating, and euphoria afterward.
What specific visual techniques were used during filming to emphasize the quality of Oh My Premium pasta?
During filming, the production used close-ups of bouncing ingredients and twirling noodles, along with detailed shots of the female protagonist's satisfied expressions with each bite.