Nichiryoku Expands End-of-Life Service Membership to Address Rising 'Single-Person Household' Trend

Nichiryoku Co., Ltd. (Headquarters: 1-7-20 Yaesu, Chuo-ku, Tokyo; Representative: Masashi Watanabe; hereinafter 'the Company') is expanding the services covered by its membership programs, 'Sakura Club' and 'Aoi Club.' While maintaining existing benefits for tombstone and funeral services, the company is adding new discount benefits for end-of-life related products. To commemorate this expansion, the company will also conduct a limited-time gift campaign for new members. In recent years, against the backdrop of an aging population and an increase in single-person households, there is a growing need to 'prepare for the future' and 'avoid burdening family members.' Based on this social background, the company is expanding its traditional service areas to build a more comprehensive support system for 'Shukatsu' (end-of-life planning). The company's membership system has previously provided various discounts and preferential benefits for tombstone construction and funeral services. With this expansion, the following end-of-life products are newly added as discount targets. This establishes a system that integrally supports 'tombs' and 'funerals' as well as 'end-of-life: preparation for the future.' [Newly Added: End-of-Life Products] Identity Guarantee Contract, Post-Mortem Administrative Delegation Contract, and 'Anshin Pack.' Sakura Club: 5% discount; Aoi Club: 3% discount. To commemorate the expansion, a campaign for new members will be held from June 1, 2026, to August 31, 2026. Among those who register as new members and contract for 'end-of-life products' during this period, 10 people will be selected by lottery to receive an 'Amazon Gift Card (worth 10,000 yen).' The company will further strengthen the end-of-life field and contribute to the peace of mind of customers and their families by providing consistent support from 'pre-need preparation' to 'post-mortem procedures.' An 'End-of-Life Seminar' will be held at the Yaesu headquarters on June 12 and 13.