Approximately 60% of Gut Health Practitioners Unsure How to Find Their Own Method: Reality of Numerous 'Gut Health Wanderers' Revealed

NICORIO Co., Ltd. (Head office: Setagaya-ku, Tokyo; Representative Director: Motonobu Nakagami; hereinafter 'NICORIO') conducted a 'Survey on the Actual State of Gut Health' targeting 575 men and women nationwide. The results of this survey revealed that while many people are interested in and have experience with gut health, a large number are in a state that could be called 'gut health wanderers,' saying things like 'I don't know what to do' or 'I can't judge which method suits me.'

■Survey Summary: 'Gut Health Wanderers' at the Mercy of Vast Information

The survey found that only 17.9% of those who have practiced gut health answered, 'I know the method that suits me and can continue it without difficulty.' Many people are anxious, 'continuing while experimenting (31.9%)' or 'interested but don't know where to start (22.9%).'

Challenges are particularly prominent in selecting information. While 'Web media (37.2%)' and 'SNS (34.2%)' are mainstream sources of information, 47.2% of respondents answered, 'I don't know which one suits me,' and 31.7% answered, 'There's too much information, and I get lost.' This revealed the reality that people cannot find 'the right answer for themselves' from the overflowing information.

Furthermore, many voices stated, 'I can't judge if the method suits me (38.0%)' and 'I feel like the right answer differs from person to person (30.8%)' as reasons for not feeling changes in their gut health. This highlights the difficulty of approaching the 'individuality' of the gut environment.

1. Approximately 60% have gut health experience, but are in a state of 'not knowing the right answer.'

Figure 1

Approximately 60% of respondents answered, 'I am currently working on gut health' or 'I have worked on it in the past' (Figure 1).
However, looking at the breakdown, it was found that many people are engaged without a clear method:
- 'Continuing while experimenting' 31.9%
- 'Interested but don't know where to start' 22.9%

Figure 2

2. The biggest challenge is 'not knowing the method that suits me.'

Figure 3

The most common reason for struggling with gut health was:
- 'I can't judge if the method suits me' 38.0%
Furthermore, the reality of being in a state of 'not knowing the right answer' amidst information overload was revealed:
- 'I feel like the right answer differs from person to person' 30.8%
- 'There's too much information, and I can't organize it' 30.0% (Figure 3).

3. Approximately half answered, 'I don't know which information is correct.'

Figure 4

Regarding information on gut health, many expressed anxiety about the reliability and suitability of information:
- 'I don't know which one suits me' 47.2%
- 'It's difficult to judge what is correct' 41.3% (Figure 4).

On the other hand, information sources are digitally centered:
- Web articles: 37.2%
- SNS: 34.2%
This shows a structure where the sheer volume of information, paradoxically, causes confusion (Figure 5).

Figure 5

4. Gut discomfort is a common concern, but solutions are unclear.

Figure 6

As a health concern, 'bowel movements and stomach condition' ranked high at 32.2% (Figure 6).
Despite high interest in gut health, there is a gap where people 'don't know how to improve it.'

■Analysis: 'Gut health has become widespread, but it's an era without a single right answer.'

This survey revealed that while gut health has become generalized, a new challenge has emerged: 'gut health wanderers' who are lost despite starting due to reasons such as:
- Too much information
- Feeling significant individual differences
- Not knowing the method that suits oneself

Moving forward, 'ease of selection,' 'clarity,' and 'a design that prevents getting lost' are considered important.

■NICORIO's Proposal: Put an end to the days of endlessly searching for 'bacteria that suit you.' Towards 'gut health without getting lost' with 'Kincomplete.'

A New Proposal to Support Bacterial Diversity: 'Kincomplete'

This survey revealed that many consumers give up on gut health or feel lost because they cannot identify 'the method that suits them = the bacteria that suit them.' Given that each person's gut flora balance is different, the traditional approach of consuming only specific bacteria tends to be a 'game of chance' as to whether it suits oneself.

To solve the problem of these 'gut health wanderers,' NICORIO has developed a new product, 'Kincomplete,' which focuses on 'bacterial diversity' rather than relying on specific bacteria.

[Features of Kincomplete]

- Escaping 'chance-based' gut health: A balanced blend of dozens of types of bacteria approaches diverse gut environments.
- Satisfying continuity: Addresses the anxiety of 'not knowing if it suits me' with comprehensive bacterial care.
- Easy new habit: Designed to be easy to continue even on busy days, supporting ideal physical condition management.

NICORIO is launching its new product 'Kincomplete' to address these challenges faced by 'gut health wanderers'.