[For Picky Eaters] 94.4% of Children Aged 0-3 Ate It! Launching 'Manma Oyasai', a 100% Vegetable Snack

Napnap Co., Ltd. has launched 'Manma Oyasai', a 100% vegetable snack. It is available at 'Birthday' stores nationwide (343 stores as of late Feb 2026) and official online stores like Rakuten and Amazon.

'Manma Oyasai' is a 100% vegetable snack suitable for babies from around 9 months old. It was developed by mothers and fathers who wanted their children to enjoy vegetables as much as they enjoy sweets. The product features steamed vegetables that are freeze-dried to create a unique texture.

To make it appealing even to vegetable-hating children, we focused on its appearance, texture, and the selection of easy-to-eat vegetable varieties. In a monitor survey using mini samples, 94.4% of children aged 0-3 successfully ate the product.

Testimonials include parents expressing relief that their children, who usually leave vegetables on the plate, enjoyed these snacks and appreciated the convenience of not having to cook vegetables from scratch.

The product is completely additive-free, containing no salt, sugar, or oil. It meets strict infant food standards, including radiation testing by third-party organizations.

Product Lineup:
- Carrot (18g): Selected for low bitterness and earthy smell, offering a crispy texture.
- Pumpkin (18g): Selected for low odor and a gentle melt-in-the-mouth texture.
- Sweet Potato (35g): Most popular among children, featuring a biscuit-like texture with moderate sweetness.

Product Details:
- Size: H199 x W138 x D50mm
- Price: 589 yen (tax included)
- Official Site: https://www.napnap.co.jp/