World's First Beauty Ingredient 'Platinum Nano HSP (Heat Shock Protein)' Revolutionizes Senior Skincare, Strepair Exceeds 1.2 Million Units Sold!

Key facts

  • World's First Beauty Ingredient 'Platinum Nano HSP (Heat Shock Protein)' Revolutionizes Senior Skincare, Strepair Exceeds 1.2 Million Units Sold!
  • Strepair, a skincare brand committed to natural ingredients, has developed the world's first beauty ingredient, 'Platinum Nano HSP (Heat Shock Protein),' to fundamentally address skin concerns in the senior generation. The brand has surpassed 1.2 million cumulative units sold, offering a simple yet luxurious 2-step skincare routine.
  • Source: PR Times
  • Date: May 8, 2026

Direct answer

Strepair, a skincare brand committed to natural ingredients, has developed the world's first beauty ingredient, 'Platinum Nano HSP (Heat Shock Protein),' to fundamentally address skin concerns in the senior generation. The brand has surpassed 1.2 million cumulative units sold, offering a simple yet luxurious 2-step skincare routine.

Citation
World's First Beauty Ingredient 'Platinum Nano HSP (Heat Shock Protein)' Revolutionizes Senior Skincare, Strepair Exceeds 1.2 Million Units Sold! (May 8, 2026), PR Times
Source
PR Times
Date
May 8, 2026
Strepair, a skincare brand committed to natural ingredients, has developed the world's first beauty ingredient, 'Platinum Nano HSP (Heat Shock Protein),' to fundamentally address skin concerns in the senior generation. The brand has surpassed 1.2 million cumulative units sold, offering a simple yet luxurious 2-step skincare routine.
新製品NQ 0/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 8, 2026 at 19:00
  • 🔍 Collected: May 8, 2026 at 10:31
  • 🤖 AI Analyzed: May 9, 2026 at 02:18 (15h 46m after Collected)
※1 As of April 2026 ※2 Suppresses melanin production to prevent spots and freckles

HSP is a protein naturally present in the human body that helps repair damage to the skin and body from UV rays and stress, protecting our health.

The reason wilted lettuce becomes crisp when soaked in hot water is due to the action of HSP within the lettuce. Because it becomes active when warmed, it is called "Heat Shock" Protein.

The same applies to humans. Feeling refreshed after bathing or exercise is related to the increase in body temperature and improved HSP activity.

However, it is known that HSP dramatically decreases around 40-50 years of age, precisely when skin concerns like "dryness," "spots" ※2, and "lack of firmness" increase.

※2 Suppresses melanin production to prevent spots and freckles

To solve this problem, "Strepair" has uniquely developed "Platinum Nano HSP" ※3, which directly replenishes HSP from outside the body. This is a world-first success.

※3 Platinum Nano HSP is a moisturizing ingredient created by nano-sizing platinum, a gemstone, to easily penetrate the skin, and coating it with Myun S, which is rich in HSP. Myun S is a special ingredient condensed with yeast extract containing HSP and nutrient-rich bark/sap extract. ※4 World's first for creating Platinum Nano HSP® as a proprietary ingredient, according to raw material manufacturer's research as of September 2023.

■ "Strepair" Basic Care is a Simple 2-Step Routine

STEP 1

"Mask Wash" for lather-free cleansing

"Kucha," a high-grade sea mud sourced from Kumejima, Okinawa, absorbs dirt, old keratin, and harmful substances like a natural magnet.

Replenishes the world's first beauty ingredient, Platinum Nano HSP, to skin from which pore impurities have been removed.

Also formulated with skin-beautifying ingredients such as "Hatomugi (Job's Tears)", "Turmeric", and "Passion fruit", offering a luxurious "cleansing, face wash, and pack" in one product.

Product Name: Mask Wash

Content: 50g

Price: Regular price 3,080 yen (tax included)

Usage Period: Approximately 1 month

STEP 2

"Medicated Whitening Gel Lotion" for abundant moisturizing

Luxuriously formulated with tranexamic acid, a medicated whitening ingredient recognized for its efficacy in preventing "spots, freckles, and skin irritation," as well as natural skin-beautifying ingredients like fermented prune extract, peony, and artichoke.

Provides moisture to the skin and prevents spots and skin irritation.

Product Name: Medicated Whitening Gel Lotion

Content: 30ml

Price: Regular price 3,520 yen (tax included)

Usage Period: Approximately 1 month

Strepair skincare, which easily replenishes "HSP = skin-beautifying ingredient" through daily care.

It has been gradually gaining popularity through word-of-mouth and achieved the #1 spot in Rakuten's overall ranking in 2023.

Strepair will continue to carefully address the skin concerns of the senior generation.

■ Message from Representative Director Mika Sagami

Strepair was born from my mother's skin when she was 70 years old.

When I saw my mother constantly struggling with recurring skin problems, I strongly felt, "I have to do something."

Age may indeed be a factor.

However, I didn't want to give up for that reason.

Skin, when properly cared for in line with age, can still respond.

That is my belief and the origin of Strepair.

With that in mind, the development of Strepair began, aiming to be the "last resort for seniors' skin concerns."

I myself am now facing those changes. That's why I want to deliver only what I can personally confirm on my own skin, not just theory.

To be an option to face your skin once more, even when you feel "it might be impossible."

Strepair exists for everyone who doesn't give up.

★Natural Beauty House Co., Ltd. Company Overview★

Representative Director: Mika Sagami

Establishment Year: April 1, 2014 (incorporated) Personal business since 2009

Capital: 30 million yen

Number of Employees: 10 (as of April 2026) ※Excluding contractors/partners

Head Office Location: Hulic Minatomirai 10F, 1-1-7 Sakuragicho, Naka-ku, Yokohama-shi, Kanagawa

Customer Center: Forum Tamaplaza 2F, 2-4-12 Shin-Ishikawa, Aoba-ku, Yokohama-shi, Kanagawa

Business Activities: Planning, development, and sales of cosmetics, primarily the in-house skincare brand "Strepair," and online beauty medical consultation business.

▶Strepair Official Website: https://www.strepair.co.jp

▶Trial here: https://www.strepair.co.jp

★Official SNS
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FAQ

What are the key facts in this article?

Strepair, a skincare brand committed to natural ingredients, has developed the world's first beauty ingredient, 'Platinum Nano HSP (Heat Shock Protein),' to fundamentally address skin concerns in the senior generation. The brand has surpassed 1.2 million cumulative units sold, offering a simple yet luxurious 2-step skincare routine.

What is the direct answer?

Strepair, a skincare brand committed to natural ingredients, has developed the world's first beauty ingredient, 'Platinum Nano HSP (Heat Shock Protein),' to fundamentally address skin concerns in the senior generation. The brand has surpassed 1.2 million cumulative units sold, offering a simple yet luxurious 2-step skincare routine.

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PR Times: https://prtimes.jp/main/html/rd/p/000000004.000178028.html | May 8, 2026