A5 Wagyu x Sukiyaki x Experiential. "The World's Most Luxurious Wagyu Udon" Born in Ginza

Dramatic Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture) will open a new restaurant, "Menya Ishii Ginza," based on the concept of "the world's most luxurious Wagyu udon," in Ginza 2-chome, Chuo-ku, Tokyo, on May 24, 2026. As a new type of udon specialty restaurant that combines A5-rank Kuroge Wagyu beef with Japan's sukiyaki culture, offering a "luxury x experiential" dining experience, it aims to provide a new culinary experience primarily for international visitors.

Signature dish: "Kiwami Wagyu Sukiyaki Kamatama Udon"

■ Concept
"The world's most luxurious Wagyu udon in Ginza."

At Menya Ishii Ginza, we propose a new value of "udon x sukiyaki" by combining carefully selected A5-rank Kuroge Wagyu beef, homemade warishita (sukiyaki sauce), and premium brand eggs. Furthermore, the dishes are finished at the table, offering an experiential service that can be enjoyed with all five senses—visuals, aroma, and taste—such as searing the Wagyu and mixing it with egg. We aim to redefine Japan's udon culture for the world.

The final searing is completed right in front of the customer.

■ Product Features
◎ New proposal of A5 Wagyu x Sukiyaki
Uses carefully selected A5-rank Kuroge Wagyu ribeye, offering a sukiyaki-style flavor as udon. You can enjoy the "umami, sweetness, and richness of Wagyu" in a single bowl.

◎ Experiential service that engages all five senses
The dish is completed right in front of you, featuring a live performance that allows you to enjoy the finishing moments. The design is also mindful of social media sharing.

◎ Design conscious of international visitors
Emphasizes easy-to-understand flavors, visuals, and experiences, creating a strong impression for overseas visitors.

You will mix the homemade warishita and rich brand egg "Jurokudai Makka Tamago" and enjoy.

■ Side Menu
We offer "Unagi Hand Rolls" designed to create buzz on social media, as well as tempura such as shrimp and sweet potato. We reconfigure Japanese food culture in an easy-to-understand way, providing side menus that are "fun to look at and delicious to eat."

Unagi Hand Roll wrapped with grilled eel and dashi-rolled egg. Large shrimp tempura using large shrimp.

■ Price Range
2,500 yen to 3,500 yen

■ Pre-opening
May 20-22, 2026 (3 days) 10:00-16:00 (reservation required)
*Tasting and photography available for media and influencers.

■ Store Overview
Store Name: Menya Ishii Ginza
Address: 2nd Watanabe Building 1F, 2-14-17 Ginza, Chuo-ku, Tokyo 104-0061
Opening Date: Grand opening on May 24, 2026
Business Hours: 9:00-16:00 (last order)

Counter seats where you can enjoy a lively open kitchen (photo is from Hakata store).

■ Regarding Coverage
During the pre-opening period, tasting, photography, video recording, and SNS posting are all possible.
Media personnel and influencers are requested to contact us in advance.

■ Inquiries
Dramatic Co., Ltd.
Contact: Nishito
TEL: 090-7732-9372
Email: nishito@dramatic.ltd
Instagram: @menya.ishii_tokyo (Ginza store)
@menya_ishii (existing Hakata store)