Toho Co., Ltd. Participates in the 'Fairtrade Million Action Campaign 2026'
Toho Co., Ltd. will join the 'Fairtrade Million Action Campaign 2026' in May, offering discounts on Fairtrade coffee and donating 1 yen per item sold to support producers in developing nations.
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- 📰 Published: April 29, 2026 at 01:05
- 🔍 Collected: April 28, 2026 at 16:31
- 🤖 AI Analyzed: April 28, 2026 at 16:50 (18 min after Collected)
Toho Co., Ltd. (Headquarters: Higashinada-ku, Kobe; President: Kuniharu Okuno) has announced its participation in the 'Fairtrade Million Action Campaign 2026,' organized by Fairtrade Label Japan in May.
### About the 'Fairtrade Million Action Campaign'
The second Saturday of May (May 9 in 2026) is designated as 'World Fairtrade Day' by the World Fairtrade Organization (WFTO). This campaign positions the entire month of May as Fairtrade Month, encouraging businesses, organizations, and stores across Japan to call for actions such as purchasing products, posting on social media, or participating in events. For fiscal 2026, the goal is 3 million actions, with 1 yen donated per action to producers in developing countries through Fairtrade Label Japan.
Donation Destination: Fairtrade Asia Pacific (NAPP) Climate Disaster Relief and Resilience Fund
### Participation Details
Toho Group will participate in this campaign from May 1 to May 31, 2026, across the following stores and online shops. During the campaign, Fairtrade coffee will be available at special prices.
Eligible Stores:
1. 87 'A-Price' stores (excluding Sakuragicho, Ishigaki, and Miyakojima), all Nishoku stores (3), all Komatsuya stores (2), Sendoba, and all Showa stores (2).
2. A-Price Online Shop (https://a-price.jp/)
3. toho coffee shop Kobe Motomachi (Instagram: @tohocoffeeshop)
4. toho coffee online shop (Rakuten: toho coffee)
*For items 1, 2, and 4, 1 yen will be donated per Fairtrade coffee product sold.
*For item 3, 1 yen will be donated per serving of Fairtrade organic coffee or per bag of measured/drip-bag coffee sold.
### Campaign Offers (May 1 – May 31, 2026)
Target Stores Group 1:
- Fairtrade Organic Coffee (Beans/Ground) 300g: Regular 1,580 yen -> Special 1,480 yen (excl. tax)
- Fairtrade Organic Coffee Dark (Beans/Ground) 300g: Regular 1,580 yen -> Special 1,480 yen (excl. tax)
- Drip Cafe Fairtrade Organic Coffee (Mocha Yirgacheffe/Guatemala) (10g x 5): Regular 648 yen -> Special 498 yen (excl. tax)
Target Stores Group 2 (Online):
- 50 yen discount per item for the coffee products listed above.
Target Stores Group 3 (Kobe Motomachi):
- 20% discount on measured coffee and drip bags.
Target Stores Group 4 (Rakuten):
- 50 yen discount per related item.
### Toho Group and Fairtrade
While Toho core business is food wholesale for the dining industry, it has also been a coffee roaster under the 'toho coffee' brand for over 70 years. By purchasing raw materials at fair prices, we aim to improve the lives and independence of producers in developing nations.
### About the 'Fairtrade Million Action Campaign'
The second Saturday of May (May 9 in 2026) is designated as 'World Fairtrade Day' by the World Fairtrade Organization (WFTO). This campaign positions the entire month of May as Fairtrade Month, encouraging businesses, organizations, and stores across Japan to call for actions such as purchasing products, posting on social media, or participating in events. For fiscal 2026, the goal is 3 million actions, with 1 yen donated per action to producers in developing countries through Fairtrade Label Japan.
Donation Destination: Fairtrade Asia Pacific (NAPP) Climate Disaster Relief and Resilience Fund
### Participation Details
Toho Group will participate in this campaign from May 1 to May 31, 2026, across the following stores and online shops. During the campaign, Fairtrade coffee will be available at special prices.
Eligible Stores:
1. 87 'A-Price' stores (excluding Sakuragicho, Ishigaki, and Miyakojima), all Nishoku stores (3), all Komatsuya stores (2), Sendoba, and all Showa stores (2).
2. A-Price Online Shop (https://a-price.jp/)
3. toho coffee shop Kobe Motomachi (Instagram: @tohocoffeeshop)
4. toho coffee online shop (Rakuten: toho coffee)
*For items 1, 2, and 4, 1 yen will be donated per Fairtrade coffee product sold.
*For item 3, 1 yen will be donated per serving of Fairtrade organic coffee or per bag of measured/drip-bag coffee sold.
### Campaign Offers (May 1 – May 31, 2026)
Target Stores Group 1:
- Fairtrade Organic Coffee (Beans/Ground) 300g: Regular 1,580 yen -> Special 1,480 yen (excl. tax)
- Fairtrade Organic Coffee Dark (Beans/Ground) 300g: Regular 1,580 yen -> Special 1,480 yen (excl. tax)
- Drip Cafe Fairtrade Organic Coffee (Mocha Yirgacheffe/Guatemala) (10g x 5): Regular 648 yen -> Special 498 yen (excl. tax)
Target Stores Group 2 (Online):
- 50 yen discount per item for the coffee products listed above.
Target Stores Group 3 (Kobe Motomachi):
- 20% discount on measured coffee and drip bags.
Target Stores Group 4 (Rakuten):
- 50 yen discount per related item.
### Toho Group and Fairtrade
While Toho core business is food wholesale for the dining industry, it has also been a coffee roaster under the 'toho coffee' brand for over 70 years. By purchasing raw materials at fair prices, we aim to improve the lives and independence of producers in developing nations.