A New Yakiniku Experience for the Reiwa Era: 'Meat Cuisine Hono-bi,' a Kobe Beef Yakiniku Restaurant Where You Can 'Get Lost in Conversation,' Opens May 22

## A New Yakiniku Experience for the Reiwa Era

Just having delicious meat isn't enough anymore.

'Meat Cuisine Hono-bi' was born from this question, leading us to reconsider the role of a yakiniku restaurant.

On May 22, 2026, Totalwell Co., Ltd. will open 'Meat Cuisine Hono-bi,' a Kobe beef yakiniku restaurant with all-private rooms, located a mere 2-minute walk from Shinjuku Station.

'Meat Cuisine Hono-bi' aims to be a yakiniku restaurant where you can 'get lost in conversation' rather than worrying about grilling levels. Our three key pillars are: 'Hono-bi Yakiniku,' which is delicious after just a quick sear over a gentle flame; a subtractive service style that doesn't interrupt conversations; and a calming, fully private room space. Combined, these three elements offer an unprecedented yakiniku experience where the focus is on the time spent with your dining companions.

## The Three Pillars of a Yakiniku Restaurant Where You Can 'Get Lost in Conversation'

'Meat Cuisine Hono-bi' doesn't just offer time to taste delicious meat. It offers a yakiniku experience that enriches the irreplaceable time spent with those you dine with.

### 1. Cuisine: 'Hono-bi Yakiniku' - Just a Quick Sear

Yakiniku is fun, but can be hectic. Will it get overcooked? When should I flip it? When is it ready to eat? To relieve these small stresses and allow you to relax and enjoy the meat and conversation, we created our unique 'Hono-bi Yakiniku.'

'Hono-bi Yakiniku' involves quickly searing thick slices of meat over a gentle flame. The meat is lightly pre-cooked before being brought to your table. You simply finish it on the grill right in front of you. This allows you to maximize the aroma, sweetness of the fat, and the lingering finish of Kobe beef. Instead of being distracted by grilling, your heart naturally turns toward the person across from you. Looking at your companion becomes longer than looking at the food. This is the new yakiniku experience for the Reiwa era.

### 2. Service: A Comfortable Distance That Doesn't Interrupt

At 'Meat Cuisine Hono-bi,' we strive for service that values the customers' conversation over excessive explanations or frequent attendance. While we provide necessary guidance politely, the main role of the meal belongs to the customers themselves and those they are with.

Our staff aims to be present only when needed, supporting you with brief, thoughtful words. For longer explanations regarding cooking or grilling methods, we provide printed materials, ensuring that we don't disrupt the flow of your conversation.

### 3. Space: Fully Private Rooms Designed for Relaxation and Conversation

'Meat Cuisine Hono-bi' features all private rooms. The restaurant includes nine private rooms, centered around those suitable for two people. In designing our space, we prioritized comfort that naturally draws your heart to the person you are eating with, over luxury.

We intentionally adopted compact roasters for our tables to allow for more space and comfort. Furthermore, with an advanced ventilation system that prevents smoke from becoming a bother, you can comfortably enjoy yakiniku even in a private room.

## Making the Pinnacle of Wagyu, Kobe Beef, the Norm

At 'Meat Cuisine Hono-bi,' Kobe beef is used in almost all meat menu items (excluding tongue).

Through many years of handling Wagyu, Totalwell Co., Ltd. has felt that the pinnacle of Wagyu's deliciousness lies in Kobe beef. That is why we want to provide the highest-grade Kobe beef not as a special gimmick, but as a matter of course at 'Hono-bi.'

## For Hospitality Toward International Guests

'Hono-bi Yakiniku' features thick slices of meat lightly pre-cooked, so you only need to sear them quickly on the grill, making it difficult to fail even for those unaccustomed to yakiniku. Our menu is available in English and Chinese. We also provide illustrated POP materials to guide you on how to grill, and our staff is available to assist in grilling if requested.

Whether for a business dinner with important international guests or a special dinner during a visit to Japan, 'Meat Cuisine Hono-bi' is a new style of yakiniku restaurant where you can safely enjoy the deliciousness of Kobe beef and the unique experience of yakiniku, transcending language barriers.