Chiikawa, mofusand, Cocoa Cigarettes, and more!? 14 content creators transform into rock icons! Talking launches its first T-shirt collection, "Talking about Rock," with advance sales starting July 1st (Wed).

Talking Inc. (CEO: Daisuke Hamada, Headquarters: Chuo-ku, Tokyo) has launched its new line, "Talking about." The first installment of this line, which offers a variety of items to spark passionate conversations, is the T-shirt collection "Talking about Rock." Advance sales will begin on July 1, 2026, at the EC shop "Talking" operated by the company.

A dream rock collection featuring a total of 14 content creators has been realized, including 8 popular characters such as "Chiikawa" and "mofusand," and 6 familiar snack brands: "Cocoa Cigarettes," "Big Katsu," "Miyako Konbu," "Yattamen," "Cut Yocchan," and "Young Donuts."

Based on the authentic taste of rock T-shirts, these items incorporate a vintage feel reminiscent of used clothing, making them essential for frequent wear in the upcoming season. We deliver playful items that will captivate everyone from character fans to vintage clothing enthusiasts.

DAGASHI MEETS ROCK

This collection also features 6 long-selling snack brands loved by generations. Large silk screen prints spread across the chest. Using American rubber printing, which was used for rock T-shirts of the time, the texture will improve with each wear. Multi-color printing, where artisans layer colors one by one, achieves a powerful look similar to vintage band T-shirts.

The body also uses "garment dyeing," where each piece is dyed individually after sewing. Furthermore, a washing process is added, resulting not in pure black, but a deep "sumi-black" that looks like it has been faded by the sun after years of wear. The slight fading at the seams and subtle color variations are unique to this time-consuming manufacturing method, with each piece being different.

"Yattamen" (Jack Seika Co., Ltd.)

A pioneer of fun snacks from Osaka. This playful snack has been a long-running hit for over 30 years since its release.

Yattamen T-shirt (size: M-XL) \7,700 (tax included)

©︎Jack Seika Co., Ltd.

"Cut Yocchan" (Yotchan Foods Co., Ltd.)

A classic snack that is easy to eat, with a sweet and sour seasoned squid. It is a representative long-selling product of the company.

Yocchan Ika T-shirt (size: M-XL) \7,700 (tax included)

©︎YOTCHAN FOODS Co.,Ltd.

"Young Donuts" (Miyata Seika Co., Ltd.)

A standard snack loved by generations, featuring bite-sized mini donuts in packs of four. The crunchy sugar texture and gentle sweetness are its hallmarks.

Young Donuts T-shirt (size: M-XL) \7,700 (tax included)

©︎miyataseika

"Big Katsu" (Suguru Co., Ltd.)

A long-selling product from the Suguru Food Group in Kure City, Hiroshima Prefecture, which handles a wide range of products from snacks to side dishes for the dining table. Its subtle sweetness of sauce and crispy texture have been loved for a long time.

Big Katsu T-shirt (size: M-XL) \7,700 (tax included)

"Cocoa Cigarettes" (Orion Co., Ltd.)

A representative ramune candy of Orion, popular from the Showa to Reiwa eras, characterized by its cigarette-shaped design and the scent of mint and flavor of cocoa.

Cocoa Cigarettes T-shirt (size: M-XL) \7,700 (tax included)

©︎Orion

"Miyako Konbu" (Nakano Bussan Co., Ltd.)

A vinegared kelp with a unique "umami-sour" taste, which has maintained its flavor and quality unchanged. Many fans also love the "magic white powder" dusted on the surface.

Miyako Konbu T-shirt (size: M-XL) \7,700 (tax included)

©︎2026 Nakano Bussan Co., Ltd.

CHARACTORS MEETS ROCK

Characters from "Chiikawa" and "mofusand" are also given a rock design. With the desire for them to be loved for a long time, we have meticulously focused on the body silhouette, washing process, and printing techniques, achieving quality beyond the price. In addition to the classic T-shirt shape, a wide, sleeveless design that becomes a French sleeve when worn is also newly introduced for some characters.

"Chiikawa" (Nagano)

A manga from X (formerly Twitter) drawn by illustrator Nagano. A story of fun, bittersweet, and slightly tough daily lives unfolded by unique characters.

T-shirt TURN IT UP (size: M-XL) \5,500 (tax included)

T-shirt STAY COOL (size: M-XL) \5,500 (tax included)

T-shirt DRINKING LICENCE (size: M-XL) \5,500 (tax included)

Wide Sleeveless FRIENDS ABOVE ALL (size: M-L) \4,400 (tax included)

Wide Sleeveless FOCUSED ON FOOD (size: M-L) \4,400 (tax included)

©︎nagano

"Nagano Characters" (Nagano)

Popular on social media for their unique worldviews within cute illustrations, including "Chiikawa," "Nagano no Kuma," "MOGUMOGU Tabearuki Kuma," and "Mogura Corocoro."

T-shirt ENERGY CHARGE (size: M-XL) \5,500 (tax included)

T-shirt MEMENTO MORI (size: M-XL) \5,500 (tax included)

Wide Sleeveless TOKERU SHIKA NAKATTA (size: M-L) \4,400 (tax included)

Wide Sleeveless POLLEN ATTACK (size: M-L) \4,400 (tax included)

©︎nagano

"mofusand" (Juno)

A character series of fluffy, adorable, and slightly surreal cats. Starting with the representative "Shark Nyan," cats with various motifs are popular on social media and in various merchandise.

T-shirt TOO WILD TO TAME (size: M-XL) \5,500 (tax included)

T-shirt CLAW YOUR WAY OUT (size: M-XL) \5,500 (tax included)

T-shirt MEOW’N’ROLL (size: M-XL) \5,500 (tax included)

Wide Sleeveless MEOW! (size: M-L) \4,400 (tax included)

Wide Sleeveless PURR MIX MASTER (size: M-L) \4,400 (tax included)

©︎mofusand

"Koupen-chan" (Rurutea)

A baby emperor penguin that heals with its cute gestures and kind words, affirming the trivial things in daily life. There are many of them, and they are everywhere, so one might be by your side.

T-shirt ROCK na KOUPENCHAN (size: M-L) \5,500 (tax included)

T-shirt IIKOTOGA ARUYO (size: M-L) \5,500 (tax included)

©︎Rurutea

"Surumaru no Nichijo" (GOTTE)

A heartwarming and chaotic daily life story of the slightly clumsy but cute and kind hamster Surumaru and his friends. It's a realistic and heartwarming story that you'll want to watch forever.

T-shirt Rock na Surumaru (size: M-L) \5,500 (tax included)

©︎GOTTE

"White Tiger and Black Tiger" (nitorisasami)

A heartwarming comedy manga depicting the daily lives of "White Tiger-kun," who admires cool tigers, and "Black Tiger-kun," a shrimp he met by chance.

T-shirt Black Tiger BONFIRE (size: M-L) \5,500 (tax included)

T-shirt Usagi-sensei I’m a Doctor (size: M-L) \5,500 (tax included)

©︎nitorisasami

"LiL ala mode" (mikko)

A work that depicts a wonderfully cute and stylish world, packed with "likes" and "dreams."

T-shirt I'm MOUSSE (size: M-XL) \5,500 (tax included)

©︎mikko

Sales Overview

◆Advance Sales: July 1, 2026 (Wed) 12:00 PM - July 7, 2026 (Tue) 11:59 PM

Advance sales will be held at the Talking Official WEB SHOP https://shop.talking.design/.

*If the number of orders reaches the limited quantity, sales will end regardless of the period.

◆Release: July 17, 2026 (Fri) 12:00 PM onwards

Talking Official WEB SHOP https://shop.talking.design/

<Other Retailers>

〇Chiikawa Official WEB SHOP "Chiikawa Market" https://chiikawamarket.jp/

〇Chiikawa Official Goods Shop "Chiikawa Land" https://chiikawa-info.jp/ck_land.html

〇Nagano Characters Official WEB SHOP "Nagano Market" https://nagano-market.jp/

〇Nagano Characters Official Goods Shop "Nagano Market" https://nagano-info.jp/

〇mofusand Official WEB SHOP "Mofumofu Market" https://mofusand-mofumofu-market.jp/

〇mofusand Official Goods Shop "Mofumofu Store" https://mofusand-info.jp/tenpo.html

〇Koupen-chan Official WEB SHOP "Hanamaru Store" https://www.koupenchan-store.jp/

〇Koupen-chan Official Goods Shop "Koupen-chan no Omiseya-san"

https://koupenchan-info.jp/shop.html

〇Kawaii Uso no Kawauso Official WEB SHOP "Nununu Store" https://www.koupenchan-store.jp/

〇White Tiger and Black Tiger Official WEB SHOP "Tora Ebi Store" https://wbtiger-toraebistore.jp/

〇LiL ala mode Official WEB SHOP "LiL ala mode store" https://lilalamode-store.jp/

〇Kiddy Land Stores https://www.kiddyland.co.jp/shoplist/

*Please contact each store directly for stock availability as product offerings vary by store.

Talking

"Your favorite things, always by your side."

Talking Inc. is a creative design team that brings out the best in characters and gives them form. From trendy characters like "Chiikawa" and "mofusand" to original custom designs, we release unique and special items, mainly apparel, on our EC site "Talking" to add a little happiness to your everyday life.

◼︎Talking WEB STORE https://shop.talking.design/

◼︎Talking On-Demand Service https://odm-shop.talking.design/

◼︎Talking HP https://www.talking.design/

Inquiries regarding this matter

Inquiries regarding products purchased from Talking

◼︎Talking Inquiries https://shop.talking.design/pages/contact

For inquiries about products purchased at physical stores, please contact each store.