[New Brand] Born after 5 Years of Planning: "Yuen," a Supreme Fruit Confectionery Specialist Shop, Opening in Sakae, Nagoya, to Showcase the Appeal of Domestic Agricultural Products from Nagoya

Tokan Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director and President: Yoshito Nagatsu; hereinafter "Tokan") will open its new brand "Yuen" on the first basement floor of "HAERA," a commercial facility within "The Landmark Nagoya Sakae," which will open in Sakae, Naka-ku, Nagoya City on Thursday, June 11, 2026.

Since 2019, our company has been developing "Tokando," a confectionery brand that brings out the inherent appeal of agricultural products, which are traditional Japanese sweets. Based on our directly managed store in Kita-ku, Nagoya City, we have expanded into mail-order and wholesale sales, and are favored by a wide range of customers.

The new brand "Yuen," opening this time, is a store realized after five years of planning, with the aim of promoting the charm of domestic agricultural products nationwide from this central Nagoya location.

We have prepared a wide variety of products meticulously crafted in both ingredients and manufacturing methods. Furthermore, the store interior and packaging design are entirely produced by Akiko Kawamura of Apollo&Char Company. It creates a luxurious and uplifting space.

We aim to be a store where visitors can feel something and connect various "en" (縁 - Japanese word meaning 'connections' or 'fate').

◆ Yuen Concept

"Yuen" was born from the desire to connect people with people, regions with food, and various "en" through "Kashi" (fruit confections). By carefully selecting ingredients and using special manufacturing methods, we create valuable products.
We deliver the splendor of domestic agricultural products.

◆ Product Lineup (Examples)

We offer a diverse lineup that maximizes the potential of the ingredients.

・Kiwami Series: Kiwami Roasted Sweet Potato, Kiwami Roasted Sweet Potato Confectionery, Kiwami Soft Dried Sweet Potato

・Chilled Sweets: Oimo Mont Blanc, Rich Oimo Mont Blanc, Roasted Sweet Potato Sweet Potato

・Room Temperature Confections: Oimo Chips with Ise Soy Sauce Honey, Oimo Chips with Miyakojima Snow Salt

・Room Temperature Baked Goods: Oimo Stick Tart, Oimo Pie, Oimo Polvoron, Persimmon Financier

*In addition, various gift sets and teas that pair well with these products are available.

◆ Store Information

・Store Name: Yuen

・Location: B1F, 'HAERA,' 3-25-1 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture

・Access: Directly connected to Sakae Station on the Subway Higashiyama Line and Meijo Line

・Business Hours: 10:00 to 20:00

◆ Contact for this Matter

Tokan Co., Ltd.
Business Development Department
1-60 Shinagawa-cho, Minato-ku, Nagoya City, Aichi Prefecture, 455-0055
TEL: 052-654-3377 / FAX: 052-651-8134
(Contact persons)
E-mail: Shiomura yshiomura@tokan-g.co.jp / Okamoto mokamoto@tokan-g.co.jp

About Tokan Co., Ltd.

A food wholesaler primarily operating in the Tokai region, engaged in the sale of processed foods, chilled foods, and commercial foods, as well as the manufacturing of agricultural processed products and prepared foods. The company's corporate vision is to be a "Creative Food Lifestyle Company" and a "Super Regional Wholesaler."

Tokan Co., Ltd.
4-8 Kawanami-cho, Atsuta-ku, Nagoya City, 456-0072
https://www.tokan-g.co.jp/
Inquiry: https://www.tokan-g.co.jp/information/