Educational toy subscription 'Toysub!' launches baby product rentals: Flexible service 'Toysub! Rental'

Educational toy subscription 'Toysub!' expands to baby product rentals. 'Toysub! Rental' released in April 2026.

Torana Co., Ltd., operator of the educational toy subscription service 'Toysub!', released the baby product rental service 'Toysub! Rental' in April 2026. As financial burdens grow due to inflation, this service aims to help users save money for creating precious memories by allowing them to rent items only for as long as they are needed.

Leveraging its management experience, it handles a wide range of products including baby beds, car seats, strollers, high chairs, Jumperoos, and indoor playground equipment. Featuring brands like Combi, Aprica, and pigeon, it guarantees cleanliness through thorough professional disassembly, cleaning, and sanitization.

Pricing is flexible: small items start in the 2,000 yen range per month, while large items range from several thousand yen to just under 20,000 yen. Rentals start from as short as 3 days, and users can purchase items they like.

[Operating Company] Torana Co., Ltd. Address: Chiba City, Chiba Prefecture Representative: Katsumi Takekawa