Tradition Blue Launches Special Campaign to Trace Family Roots for 2026 Mother's and Father's Day Season

If old family registries can be collected, you may even meet ancestors from the end of the Edo period.

Tradition Blue Inc. (Headquarters: Bunkyo-ku, Tokyo, CEO: Masao Hata), a company specializing in family tree creation, will launch a special 'Roots and Wings' campaign coinciding with the 2026 Mother's Day and Father's Day season to help people rediscover family connections and pass them on to the future.

This campaign will offer the 'Family Registry Collection Service' by the professional genealogy company at 50% off the regular price to 100 people who meet certain conditions on 'Family Storage', a site for accumulating and sharing reliable family information.

■ Campaign Background: Why 'Roots' are Needed Now

'There are two lasting bequests we can give our children: one is roots, the other is wings.'

This is a proverb favored by Stephen R. Covey, author of 'The 7 Habits of Highly Effective People'.

In today's information-rich world, we surprisingly know little about our closest 'family history'. However, our existence is the result of a 'relay of life' spanning many generations. Knowing our 'roots'—the eras our ancestors lived in and the feelings with which they passed on life—becomes powerful 'wings' for our children to believe in themselves and fly toward the future when facing difficulties.

This project was launched to provide an opportunity, primarily for busy women in their 40s and 50s, to gift precious memories to the next generation so they are not lost in their time.

■ Benefit Details: Tracing the 'Relay of Life' through Professional Research

The research company, which has cooperated in the production of NHK's 'Family History' program, will trace your roots using its unique expertise.

- Benefit: Family Registry Collection Service 50% OFF (half off the regular price)
- Content: Collection of family registries of direct ancestors (lineage traced back from the individual)

■ How to Participate in the Campaign

You can participate through the online service 'Family Storage', which visualizes family connections.

- 'Connect': Register 5 or more family members, including yourself, on the Family Map (family tree feature).
- 'Invite': Add (invite) at least 1 family member account using the invite feature.
- 'Preserve': An email with discount information will be sent from the secretariat to 100 people selected from those who meet the conditions.

■ Campaign Overview

- Target: Women in their 40s and 50s (limited to 100 people)
- Period: 2026 Mother's Day and Father's Day season

After registering with Family Storage, create a Family Map (family tree feature).

[About Tradition Blue Inc.]

Established in 2007, it is a leading company in family tree creation with numerous achievements in family lineage research, including production cooperation for NHK's popular program 'Family History'.