Advertising Industry Media "AD AGENCY"
TWENTYTWO, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuji Suzuki) is pleased to announce the launch of its new media for the advertising industry, "AD AGENCY," on June 30, 2026. "AD AGENCY" is an advertising archive media that allows users to search and browse excellent advertising works from Japan and abroad. By organizing award-winning and buzzworthy advertising works and introducing them along with information on advertising agencies, production companies, and creative directors, it supports the learning and research of people working in or aspiring to enter the advertising industry.
Media URL: https://adagency.jp/
Born from the Challenge of "No Single Place to Search for Excellent Advertising Works"
Every year, numerous advertising awards are held in the advertising industry, and news and commentary articles about award-winning works are published. However, this information is scattered across various media outlets and official award websites, making it difficult to comprehensively research past excellent advertising works or study them systematically.
Even when trying to find out "Which advertising agency was responsible for this advertisement?" "What kind of creative director worked on it?" or "What are the trends in past award-winning works from the same company?" users have to navigate multiple sites.
Therefore, TWENTYTWO, Inc. has launched "AD AGENCY" as an archive media that organizes and accumulates excellent advertising works, making them searchable by anyone.
We aim to provide an environment where advertising works are not consumed as isolated news items but are accumulated as knowledge with long-term value and can be utilized for learning in the advertising industry.
Advertising Industry Media "AD AGENCY"
A Media for "Searching and Learning" About Advertising Works
"AD AGENCY" provides explanations of the production background and creative points for works that have won advertising awards or garnered attention in the past.
Furthermore, instead of simply posting works, we link and organize information on advertising agencies, production companies, and creative directors.
This allows users to search and browse advertising works from the perspective of "What kind of works has this agency handled in the past?" or "What are the representative works of this creator?"
By functioning as a database of knowledge in the advertising industry, we aim to create a site that can be used as reference material for practical work, planning, and creative development.
Advertising Industry Media "AD AGENCY"
Japan's First Media Specialized in Advertising Works
While advertising industry news media and specialized publications have existed before, there has been no archive-type media that focuses on the advertising works themselves and allows for cross-sectional searching and browsing.
"AD AGENCY" specializes not only in conveying advertising industry news but also in accumulating advertising works and providing them in a searchable format.
It can be utilized as an information source for deepening industry understanding not only by sales professionals, creators, and strategic planners working in the advertising industry but also by students aiming for careers in advertising and those considering job changes.
Towards an "Learning Infrastructure" for Advertising Industry Professionals
New ideas and expressions are born daily in the advertising industry. On the other hand, opportunities to systematically learn from past excellent examples are not abundant.
By continuously accumulating advertising works, "AD AGENCY" will serve as an archive of knowledge in the advertising industry.
In the future, we plan to expand the number of featured works and commentary articles, aiming to create a site that a wider range of advertising professionals can use as a reference for planning, proposals, and creative production.
Through "AD AGENCY," TWENTYTWO, Inc. will work to create an environment for learning and sharing advertising works, and for generating the next generation of excellent creative content.
About TWENTYTWO, Inc.
TWENTYTWO, Inc.
TWENTYTWO, Inc. is an IT company with the vision of "Market Creation."
With "Konpaikita," we aim to "make encounters more natural and enjoyable."
As more users feel tired with the widespread use of matching apps, we develop and operate a matching app that focuses on creating a dating space that "feels enjoyable."
TWENTYTWO, Inc. is a member of the Japan Matching App Association, a general incorporated association for the matching app industry.
<Company Overview>
Location: 1F Shibuya West Building, 3-39-12 Hata-dai, Shibuya-ku, Tokyo 151-0072
Representative: Yuji Suzuki, Representative Director & CEO
Date of Establishment: January 6, 2023
Business Activities: Development and operation of the group date matching app "Konpaikita"
Homepage: https://www.twentytwo.co.jp/
*Japan's First: In the advertising industry media where advertising works can be searched, self-researched June 2026
FACT BOX
- Source: PR TIMES
- Category: 新規サービス
- Organizations: AD AGENCY