Data One Exceeds 60 Million Ad IDs with Purchase Data, Supporting Over 1,000 Brands

Data One Inc. (Chiyoda-ku, Tokyo; President and CEO: Fuyuki Kunitachi) is pleased to announce that the number of ad IDs with purchase data, collected from retailers across multiple industries, has surpassed 60 million.

Based on "Life Live Data," which consists of ad IDs with purchase data from convenience stores, supermarkets, drugstores, and other retail formats, we will contribute to the advancement of advertisers' marketing strategies and the realization of better purchasing experiences for consumers.

Furthermore, the cumulative number of brands supported has exceeded 1,000. We have helped numerous companies, particularly those handling consumer packaged goods, realize their desire to deliver their products and services.

Since its establishment in October 2020, Data One has expanded its data alliances with retailers in various sectors, including FamilyMart. Through our retail data platform, which combines purchase data from over 25,000 real stores nationwide with customer attribute data from NTT DOCOMO, we have enabled effective advertising delivery.

We enable data marketing that deeply understands consumers' lifestyles and life stages, not just their purchase history. Our ability to grasp consumer purchasing behavior across different retail formats is a key differentiator from competitors.

In June 2026, through strong data alliances with retailers in multiple sectors such as convenience stores, supermarkets, and drugstores, our ad IDs with purchase data exceeded 60 million. This allows for a broader and deeper understanding of consumers' purchasing psychology and behavior, leading to more accurate marketing strategies for advertisers and better purchasing experiences for consumers.

We have also received strong support for our effective marketing strategies utilizing purchase data, with our support実績 exceeding 1,000 brands. We are continuously utilized by many advertisers, especially in the consumer packaged goods sector.

Future Outlook

Data One will continue to expand alliances with retailers in various sectors and strengthen marketing support for advertisers across a wide range of products, not limited to consumer packaged goods.

We will promote data-driven customer experience improvements by addressing the specific goals and challenges of each company and brand.

From President and CEO Fuyuki Kunitachi

I am deeply delighted that our ad IDs with purchase data have surpassed 60 million and our support for advertisers has exceeded 1,000 brands. This is a testament to the support of the retailers participating in our data alliances and the advertisers utilizing our services, and I express my sincere gratitude. Behind these numbers lie 60 million diverse lifestyles and stories, and I am reminded of the significant social responsibility that comes with managing this valuable data.

Our goal is not merely to provide data, but to create truly valuable experiences for our client companies and, ultimately, for consumers.

Data One will continue to pioneer new possibilities in data marketing by maximizing the use of data and technology. We look forward to your continued support.

Company Overview: Data One Inc.

Data One's mission is to provide "1-to-1 tailored advertising from daily shopping." We aim to build data alliances to support the high-efficiency digital marketing activities of manufacturers, and to help retailers and EC businesses acquire new revenue streams and promote DX, by utilizing in-store purchase data from multiple retailers including FamilyMart Co., Ltd., and customer information held by NTT DOCOMO, Inc. Since our establishment in October 2020, we have already supported the marketing activities of over 1,000 brands, primarily major manufacturers.

Company Name: Data One Inc.

Representative: Fuyuki Kunitachi, President and CEO

Location: 5F, Kasumigaseki Building, 3-2-5 Kasumigaseki, Chiyoda-ku, Tokyo

Capital: 990 million yen (including 495 million yen in capital reserve)

Established: October 27, 2020

Business Activities: Digital advertising distribution business and advertising agency business utilizing data held by retail businesses

Shareholding Ratio: IFI Inc. (ITOCHU Corporation 55%, FamilyMart Group 45%): 55%, NTT DOCOMO, Inc.: 40%, CyberAgent, Inc.: 5%

Homepage: https://data-one.co.jp

[Contact for Inquiries]

Data One Inc. Public Relations

E-mail: dataone.pr@data-one.co.jp