Bringing Data Closer to Human Language: Digitalift Reveals the Development Story of Its Integrated BI Tool, LIFT Engine

"Why did we get this number?" — Can you answer that?

Backgrounds, hypotheses, and past decisions—if these were connected to data, advertising operations could become faster and deeper. LIFT Engine was developed to create exactly this "connection."

Digitalift Inc. (Headquarters: Jingumae, Shibuya-ku, Tokyo; CEO: Masahiro Momoto; TSE Growth Market Code: 9244), a co-creative marketing partner that drives business and future growth, announces the detailed features and development background of its integrated BI tool, "LIFT Engine."

■ For those facing the results of digital marketing initiatives

Even when reviewing numerical reports, you can't understand "why this result occurred."

Each time responsibility shifts, the context of the strategy resets to zero.

Past successes and failures aren't leveraged in future campaigns, leading to repeated trial and error.

Analysis remains limited to past campaign results, making it difficult to try new initiatives.

All of these issues stem from having "data without context." LIFT Engine is designed to transform this structure entirely.

■ What LIFT Engine enables:
① Instantly understand the "why" behind ad performance

Aggregate numerical data from multiple channels, campaigns, and creatives on a single screen. AI then multi-dimensionally infers "why these numbers occurred," extracting in minutes what previously took hours of manual analysis.

② Automatically link hypotheses with results

"This target audience should respond to this message"—simply record hypotheses made during regular meetings in LIFT Engine, and they will be automatically matched with subsequent performance data. This transforms PDCA cycles from reliance on intuition and experience to data-driven decision-making.

③ Increase the likelihood of future success through past initiatives

The context, hypotheses, and results of past campaigns stored in LIFT Engine become organizational knowledge. By referencing how similar situations were approached in the past, future strategies can be designed with solid justification. Decisions based on organizational track records—not individual intuition—enhance campaign success rates and significantly reduce the risks of trial and error.

④ Empower advertisers to become the protagonists of their data

LIFT Engine enables advertisers to directly access and verify their marketing data, facilitating proactive discussions with agencies. They can confirm necessary information within required scopes.

"Is the direction correct?" "What about ROI?"—fostering a partnership where such questions can be explored together, anytime. This is the collaborative relationship LIFT Engine aims to create.

AI as a supporter of human judgment

The goal is not to delegate tasks to AI, but to use AI to create an environment where humans can focus more on essential decision-making.

This philosophy is deeply embedded in LIFT Engine's design.

By having AI support the entire workflow—from strategic direction to execution and results—consultants and advertisers can move forward with greater confidence in their next steps.

Digitalift will continue to challenge conventional approaches to marketing support by leveraging AI, starting with LIFT Engine.

Because this is a domain without definitive answers, we will continuously update industry norms through repeated experimentation and learning.

■ Developer's Vision

Shinichiro Aono
LIFT Engine Development Lead

In today’s world, anyone can collect digital data. However, surprisingly little is recorded about what humans did and why.

The intentions behind strategies, discussions in regular meetings, insights gained from failures—this "context of human judgment" usually disappears, confined only within individual team members’ minds. It gets lost during handovers, preventing organizational learning from accumulating. I’ve always felt this was a waste.

As AI takes over more tasks, human value shifts from "doing" to "judging." Therefore, we need systems that can accumulate past experiences as organizational assets to make those judgments more reliable. If direction → strategy → execution → results are connected in a single thread, we can confidently design our next move. LIFT Engine is the tool designed to draw that "line."

LIFT Engine was designed with the philosophy that humans—not AI—are the starting point. We believe AI exists not to replace human thinking, but to deepen and accelerate human judgment.

Every past success and failure becomes the foundation for future strategies. Through LIFT Engine, we aim to create an environment where the "knowledge from trial and error" in marketing initiatives like ad operations can be accumulated across the entire organization.

This is how we aim to realize "Human-Centric AI-Driven Execution."

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■ Company Overview

【Company Name】Digitalift Inc. (TSE Growth Market Code: 9244)

【CEO】Masahiro Momoto

【Headquarters】4F JPR Harajuku Building, 6-17-11 Jingumae, Shibuya-ku, Tokyo
【Established】November 2012

【URL】https://digitalift.co.jp/

【Business Activities】

＜Marketing Growth Design＞

Digital advertising operations / Affiliate operations / SNS account creation / Management outsourcing / Influencer marketing / SEO & LLMO support / Business efficiency improvement

＜Content Equity Enhancement＞

Owned media creation support / Website production and management / Recruitment support

＜Data Growth Acceleration＞

Dashboard creation support / Data-driven marketing strategy development / CRM strategy planning and execution / AI-powered marketing support

■ About Us

Digitalift operates as a digital marketing firm committed to the mission of "Moving business forward, and beyond." As a "co-creative marketing partner," we deeply engage with client challenges using digital technologies, supporting corporate growth with shared passion and commitment.

■ Inquiries Regarding This Announcement

Phone: 03-6434-9896

Contact URL: https://digitalift.co.jp/contact/

Contact: Okabe