【Limited Edition at Seibu Shibuya Store】Mochinyan x Kanigawa Seicha, 'The Emerald Treasure' Nurtured in Okinawa, Appears in Limited Packaging!

From July 1 (Wed) to August 3 (Mon), 2026, the 'Summer! Sea! Mochinyan Summer Festival' will be held on the 2nd floor of the A Building at Seibu Shibuya Store, featuring 'Kanigawa Black Tea' from Kanigawa Seicha, an old tea garden in Nago City, Okinawa Prefecture.

When you think of Okinawa, you might think of awamori (Okinawan liquor) or black sugar. However, there is a tea garden in the Yanbaru region of northern Okinawa that has been making tea for over 60 years.

Founded in 1956, Kanigawa Seicha is a tea farm specializing in black tea that grows and processes tea leaves in the rich natural environment of Nago City, Okinawa. Currently, the fourth-generation representative, Higa Ryuichi, is at the center, pursuing unique black tea production that leverages Okinawa's climate and terrain.

The greatest charm of Kanigawa Black Tea is its fragrant and rich aroma. It is a blend of 'Benifuuki' and 'Benihomare,' which are black tea-specific varieties, and 'Yabukita' and 'Yutakamidori,' which are green tea varieties. From tea leaves grown in Okinawa's warm climate and abundant nature, you can enjoy a fragrance reminiscent of white flowers and a sweet aftertaste like honey. This rich aroma, different from typical Japanese black tea and reminiscent of a tropical country, has received high praise from many black tea enthusiasts.

Kanigawa Seicha continues to receive high evaluations at domestic black tea competitions and contests. They carefully adjust fermentation and firing based on the condition of the tea leaves and the weather, and do not commercialize tea leaves that they are not satisfied with. This thorough quality control by craftsmen supports the taste that captivates black tea fans nationwide.

At this event, in collaboration with 'Ryukyu Chakan,' a famous tea shop in Naha City, we plan to sell Kanigawa Black Tea as a hidden local specialty representing Okinawa. In addition to the event venue, it will also be sold at the B1 food court, and during the collaboration period with the 'Summer! Sea! Mochinyan Summer Festival,' it will be served on the menu at the '365cafe' on the 4th floor. This fragrant black tea, reminiscent of the sea and nature of Okinawa, is perfect for summer tea time. Please enjoy a special cup that allows you to feel the climate of Yanbaru, Okinawa, while in Shibuya.

Mochinyan is a healing character that was born as a mascot for a thickly sliced toast store in Taiwan in 2013. In 2015, it was used as the image character for the Taipei subway, which led to a sudden surge in popularity. In China, it has collaborated with major companies such as 7-Eleven, Lawson, and The Coca-Cola Company, and has become a character loved by a wide range of generations. Currently, the animated version is being enthusiastically distributed on more than 60 platforms in the Chinese-speaking world.

An old tea manufacturer with a history of 68 years. In 1956, the first generation, Higa Motofuku, imported tea seeds from Taiwan and started a tea field in what is now Nago City, Okinawa Prefecture (formerly Haji Village). In 1960, the second generation, Higa Yasuo, built a tea factory with him and began manufacturing pan-fried green tea in their own garden. In 1989, the third generation, Higa Takeshi, won first place several times in the green tea competition in the prefecture, improved the functional division of the tea field, and introduced variety tea. Around this time, he began trial production of black tea produced in the prefecture. In 2017, the fourth generation, Higa Ryuichi, ended the production of green tea and transformed into a tea farmer specializing in black tea. He progressed with replanting tea trees with varieties suitable for black tea in Okinawa, and won the 'Domestic Black Tea Grand Prix,' a contest to decide the best black tea produced in Okinawa, for three consecutive years (2017-2019). Currently, aiming to create black tea that goes well with food, they are advancing research on black tea cultivation and tea-making methods.

A small Taiwanese tea cafe born in 2005 with the idea of creating a place where you can feel Taiwan in Okinawa by a store owner who loves Taiwan. In addition to enjoying Taiwanese tea and Taiwanese food at the store, they also sell Taiwanese tea leaves and snacks. They also have coffee and sweets, and many customers use it as a regular cafe. It is a store loved for many years as a place of rest for both locals and tourists. Since 2020, it has frequently appeared in the animated version of 'Mochinyan.'

Event Information
Seibu Shibuya Store A Building
2nd floor Event Space (Main Venue)
B1 Food Court (July 15 (Wed) to August 3 (Mon))
4th floor 365cafe (June 23 (Tue) to July 6 (Mon))
https://www.d-world.asia/mochinyan-seibu2026

Main Contents (Planned)
Sales of limited edition collaborative food and sweets
Tasting event at the B1 food court
Providing original collaborative menu at 365cafe
Sales of official goods such as stuffed toys and miscellaneous goods
Development of regional collaborative goods
Exhibition and sales of artist collaborative works
Participatory workshops and experience events
Photo spot exhibition
etc.
*Note: The content may change without notice. Please check for the latest information in future announcements.

Inquiries
D/Visual Incorporated
3rd floor, Kami San Building, 3-17-28 Kanda Jimbocho, Chiyoda-ku, Tokyo 101-0051
TEL 050 - 8888 -5902
Representative Director: Federico Corpi
pr@d-visual.jp
www.d-world.jp