Overturning the norm of full bottles. A new brand is born to enjoy wines from all over Japan in 300ml bottles.

Terroir Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Jinya Nakamura), a startup that visualizes the charm of terroirs (local characteristics) across Japan and creates new distribution experiences for Japanese wine, announces its independently developed new product, "300Petit."

300Petit is a new experiential product that allows consumers to enjoy carefully selected wines from wineries across Japan in 300ml sizes. It overturns the conventional wisdom of "full bottles only" and proposes a new drinking style of "tasting diverse terroirs in small quantities." This product is scheduled to go on sale in June 2026.

The cosmetic box will include two Japanese wines and a gift card equipped with an NFC tag. It will be offered not only as a gift but also in department stores and restaurants, providing a consistent experiential journey from purchase to post-consumption.

In conjunction with this, the corporate logo has been refreshed, the official website has been renewed, and an experiential e-commerce site has been built.

[Official Website] https://terro-ir.tokyo/

Sales are scheduled to begin in June 2026.

■ 300Petit Development Background and Purpose: Breaking Down the "Walls" of Japanese Wine

Japanese wine is a cultural asset to be proud of worldwide, condensing the local characteristics and the passion of its makers. In recent years, it has also been recognized in international wine competitions, and the Japanese wine market continues to grow steadily.

However, psychological and physical hurdles such as "full bottles are too much to finish" and "it's hard to choose without knowledge" have existed, acting as barriers to entry for new customers. Representative Nakamura visited over 100 wineries both domestically and internationally. Through experiencing the passion of Japanese winemakers and their high-quality tastes, and understanding the differences in tastes across various countries, he developed "300Petit" out of a desire to "deliver the value of Japanese wine to younger generations and the world, free from preconceived notions, and create a new culture," and the necessity for "a mechanism that allows for more free and intuitive enjoyment."

■ Four Initiatives to Expand the Japanese Wine Experience

1. Announcement of New Product Line

◾️300Petit

Going beyond the existing framework of small-volume wine sales, we are collaborating with wineries across Japan. Carefully selected wines from various regions of Japan will be offered in 300ml sizes across four categories: white, red, rosé, and orange. Each wine will be assigned a unique number and presented in original Terroir Tokyo packaging. With a design that allows customers to freely select from over 40 types, they can easily enjoy their preferred combinations.

The first release will be No.1 and No.22.

Furthermore, through the "fragmentation of experience" that allows trying diverse tastes in small quantities, customers can easily discover their favorite flavors. Moreover, wines with a liked number can also be purchased as a 750ml full bottle of the same taste. The design allows for repurchase while retaining the memory of the origin and taste. Artistic labels that visualize the taste combine ease of selection with aesthetic appreciation.

◾️CoLab (Scheduled for release at the end of May)

We also plan to launch a series called "CoLab."

The Japanese wine market has achieved steady growth thanks to the efforts of diverse producers and consumer support. The "CoLab" series was born to ensure this trend does not end as a fleeting boom but elevates into a culture for the next generation. We have imbued this name with two aspirations.

One is "Co = Co-Creation."

By combining the fresh sensibilities of artists and the unique technologies of companies with Japanese wine, we create new value that cannot be achieved alone. Through labels drawn by emerging artists, wine is redefined as "drinkable art." This not only enhances the quality of space but also provides an experience where art, usually difficult to access, can be enjoyed casually.

Another is "Lab = Laboratory."

Through experimental initiatives unconstrained by conventional wisdom, we continuously explore new ways to enjoy wine and its possibilities, from both logical and passionate perspectives.

CoLab will be developed as a platform that unearths the unknown charms of Japanese wine with diverse partners and connects it to the world and the future.

2. Renewal of Corporate Logo

The logo has been refreshed based on the tagline "Pouring Japan's Terroir." The new logo is a design that fuses the three essential elements that form the essence of wine: "wine, terroir (local characteristics), and time."
It abstractly expresses the mountains of various regions of Japan and the moment wine is poured, symbolizing how the individuality of each land converges into a single glass. Additionally, the text "TERROIR TOKYO" represents the stem and plate of a wine glass.