Evolving Paternity Leave from "Rest" to "Practice". Launch of "Male Childcare Participation Promotion Program (Nickname: Raising Papa Program)", a Packaged Service for Men to Acquire Housework and Childcare Skills
Teno Holdings launches a B2B training program "Raising Papa Program" for male employees taking paternity leave, covering cooking, baby bathing, and baby food making. First client is Fukuoka Financial Group.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:00
- 🔍 Collected: April 24, 2026 at 15:32
- 🤖 AI Analyzed: April 24, 2026 at 22:46 (7h 14m after Collected)
Teno Holdings Co., Ltd. (Headquarters: Hakata-ku, Fukuoka City; President and CEO: Hiroko Ikeuchi), which operates childcare, nursing care, and lifestyle support businesses, will begin offering the "Male Childcare Participation Promotion Program (Nickname: Raising Papa Program)," a corporate training package that strongly promotes men's participation in housework and childcare. This program is Japan's first (according to our own research) packaged service where male employees can take one-stop training in cooking classes, baby bathing, and baby food making when taking paternity leave.
As the first company to introduce this program, we have decided to start providing the service to Fukuoka Financial Group, Inc.
1. Background of service development: The latent issue of "participation in housework and childcare" after taking paternity leave
Although the rate of men taking paternity leave is improving due to promotion by the government and companies, challenges remain regarding the actual level of contribution during the leave period. According to a survey by the Ministry of Internal Affairs and Communications (*1), the time spent on housework by husbands in households with children under 6 years old is still extremely low compared to wives.
Our company believes that the background to this gap is "insufficient opportunities to acquire knowledge and skills." By utilizing our group resources and combining our expertise in childcare with our know-how in cooking classes, we aim to create an environment where fathers can enjoy learning housework and childcare skills and confidently play an active role at home.
*1 Ministry of Internal Affairs and Communications, Labor Force Statistics Office
Regarding the increase in housework-related time for husbands with children under 6 years old (households of couples and children) in the 2021 Survey on Time Use and Leisure Activities
2. Service overview of "Male Childcare Participation Promotion Program (Nickname: Raising Papa Program)"
This program consists of the following menus that allow participants to acquire practical skills tailored to the pre-, mid-, and post-paternity leave phases.
Three practical courses
- Cooking classes
Aiming to acquire basic cooking skills, create a one-week menu, and enable them to cook autonomously in the kitchen.
- Baby bathing training
Learning practically so that they can safely and properly bathe a baby alone at home.
- Baby food training
Learning step-by-step how to make baby food tailored to the baby.
3. Future prospects
Service provision will begin on May 24, 2026, and training will be conducted throughout the year.
Using this track record as a model case, our company will expand this service nationwide to companies promoting DE&I (Diversity, Equity & Inclusion) in human capital management, and contribute to the realization of a society where everyone can balance childcare and work.
[Company Overview]
- Company name: Teno Holdings Co., Ltd.
- Location: 5F Gofukumachi Business Center, 10-10 Kamigofukumachi, Hakata-ku, Fukuoka City
- Business description: Childcare business, nursing care business, lifestyle-related support business, others (babysitter, house service, Teno School, etc.)
- URL: https://www.teno.co.jp/
[Overview of Fukuoka Financial Group, Inc.]
- Company name: Fukuoka Financial Group, Inc.
- Location: 1-8-3 Otemon, Chuo-ku, Fukuoka City, Fukuoka Prefecture
- Business description: Business management of banks and other companies that can be made subsidiaries under the Banking Act, and incidental related operations
- URL: https://www.fukuoka-fg.com/
[Contact for inquiries regarding this matter]
Teno Holdings Co., Ltd. Corporate Planning Department
Email address: papapg@teno-holdings.com
As the first company to introduce this program, we have decided to start providing the service to Fukuoka Financial Group, Inc.
1. Background of service development: The latent issue of "participation in housework and childcare" after taking paternity leave
Although the rate of men taking paternity leave is improving due to promotion by the government and companies, challenges remain regarding the actual level of contribution during the leave period. According to a survey by the Ministry of Internal Affairs and Communications (*1), the time spent on housework by husbands in households with children under 6 years old is still extremely low compared to wives.
Our company believes that the background to this gap is "insufficient opportunities to acquire knowledge and skills." By utilizing our group resources and combining our expertise in childcare with our know-how in cooking classes, we aim to create an environment where fathers can enjoy learning housework and childcare skills and confidently play an active role at home.
*1 Ministry of Internal Affairs and Communications, Labor Force Statistics Office
Regarding the increase in housework-related time for husbands with children under 6 years old (households of couples and children) in the 2021 Survey on Time Use and Leisure Activities
2. Service overview of "Male Childcare Participation Promotion Program (Nickname: Raising Papa Program)"
This program consists of the following menus that allow participants to acquire practical skills tailored to the pre-, mid-, and post-paternity leave phases.
Three practical courses
- Cooking classes
Aiming to acquire basic cooking skills, create a one-week menu, and enable them to cook autonomously in the kitchen.
- Baby bathing training
Learning practically so that they can safely and properly bathe a baby alone at home.
- Baby food training
Learning step-by-step how to make baby food tailored to the baby.
3. Future prospects
Service provision will begin on May 24, 2026, and training will be conducted throughout the year.
Using this track record as a model case, our company will expand this service nationwide to companies promoting DE&I (Diversity, Equity & Inclusion) in human capital management, and contribute to the realization of a society where everyone can balance childcare and work.
[Company Overview]
- Company name: Teno Holdings Co., Ltd.
- Location: 5F Gofukumachi Business Center, 10-10 Kamigofukumachi, Hakata-ku, Fukuoka City
- Business description: Childcare business, nursing care business, lifestyle-related support business, others (babysitter, house service, Teno School, etc.)
- URL: https://www.teno.co.jp/
[Overview of Fukuoka Financial Group, Inc.]
- Company name: Fukuoka Financial Group, Inc.
- Location: 1-8-3 Otemon, Chuo-ku, Fukuoka City, Fukuoka Prefecture
- Business description: Business management of banks and other companies that can be made subsidiaries under the Banking Act, and incidental related operations
- URL: https://www.fukuoka-fg.com/
[Contact for inquiries regarding this matter]
Teno Holdings Co., Ltd. Corporate Planning Department
Email address: papapg@teno-holdings.com