Onwords, a leader in inbound marketing for Japan, to hold a webinar on June 2: "How to be Chosen and Create Sustainable Regions" – Learning from Advanced Cases of Local Government Inbound Strategies for FY2027

Onwords Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Go Narusawa; hereinafter "Onwords"), a subsidiary of Change Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Executive Officer President: Hiroshi Fukudome; hereinafter "Change HD"), and Travelzip Inc. (Headquarters: Tokyo; Representative Director: Toshiro Oizumi; hereinafter "Travelzip") will hold an online seminar for local governments and DMOs on inbound strategies for FY2027, learning from advanced case studies. The seminar, titled "How to be Chosen and Create Sustainable Regions," will take place on Tuesday, June 2, 2026, from 3:00 PM to 4:30 PM.

## Seminar Highlights

- Present concrete measures for transitioning to evidence-based tourism policies by visualizing consumption behavior within regions, triggered by the new tax exemption system from 2026.
- Propose the necessity of DX infrastructure development to circulate the regional economy and secure sustainable financial resources, going beyond mere web public relations.
- Introduce specific success stories regarding support for local businesses to become self-sufficient and profitable.

## Agenda for the Day

- Tourism policy trends and implementation scenarios for 2026-2027
- Information dissemination strategies "to be chosen"
- Support for local businesses to become self-sufficient

## Event Overview

Date and Time: Tuesday, June 2, 2026, 3:00 PM - 4:30 PM
Format: Online (Zoom Webinar)
Participation Fee: Free (pre-registration required)
How to Apply: Please apply via the URL below.
https://www.onwords.co.jp/news/webinar-260602-local-cooperation/

## Speakers

### Takahiro Ueno, Travelzip Inc.

Registered lecturer for the Japan Tourism Association's Tourism Region Development Training Navi. Joined Change Inc. as a new graduate and engaged in consulting services for local governments and financial institutions. Subsequently seconded to Travelzip Inc. Produced and operated numerous official tourism websites for local governments of various scales, from wide-area DMOs to prefectures and municipalities. Also conducts approximately 30 tourism strategy planning, information dissemination strategy planning, tourism marketing seminars tailored to regions, and seminars on efficient site operation annually across the country.

### Fumiko Kato, Vice President, Onwords Inc.

After graduating from Keio University's Faculty of Environment and Information Studies (SFC), joined Recruit Co., Ltd. in 1998. After mainly being involved in new online business development, such as the launch of "Jalan.net" and "Hot Pepper Gourmet," she moved to "Jalan Research Center" to promote regional revitalization through tourism. Launched "Yukimaji!19" to revive snow leisure. Served as an expert committee member for national and prefectural tourism, and engaged in writing, lecturing, and research activities. With the goal of "contributing to Japan's regions and tourism industry once again with a serious, scalable business!", she founded WAmazing Inc. in July 2016. Appointed Vice President of Onwords Inc. on August 1, 2025.

### Go Narusawa, Representative Director, Onwords Inc.

Joined Recruit Staffing Co., Ltd. as a new graduate, engaged in sales and new business development. Subsequently graduated from the MBA program at The University of Western Australia. After returning to Japan, joined Change HD and was involved in new business development and investment projects. Currently, as the head of the tourism DX domain for Travelzip, which produces and operates approximately 260 official tourism websites for local governments, and for the entire Change Group, he is involved in tourism business.

## About Onwords Inc. (https://www.onwords.co.jp/)

Onwords is a company that supports local governments and businesses in attracting inbound tourists to Japan. Based on its regional tourism DX business and inbound marketing partner business, it provides one-stop support from research, information dissemination, advertising operations, and SNS operations to strategy formulation and implementation. With the mission of "Making Japan more enjoyable," it leverages the network of the Change Holdings Group to realize regional revitalization through tourism.

## About Change Holdings Inc. (https://www.changeholdings.co.jp/)

Change Holdings has the mission of "Change People, Change Business, Change Japan" and the vision of "CHANGE productivity." It promotes and expands two main businesses: the NEW-IT Transformation business, which supports the development of digital talent and the innovation and digitalization of business processes, and the Public Tech business, which aims to promote regional revitalization through DX.